---
title: "Smile Direct Club: search popularity and Share of Search worldwide"
description: "Smile Direct Club is teeth straightening service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smile-direct-club"
publisher: "Brandwave"
---

# Smile Direct Club: search popularity and Share of Search worldwide

Smile Direct Club is teeth straightening service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smile Direct Club
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tooth whitening products**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tooth whitening products | 5 | 1.6% | 22.2K |

- [Tooth whitening products](/demand/global-en/categories/tooth-whitening-products)

## How has branded search demand for Smile Direct Club changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smile Direct Club worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Smile Direct Club’s estimated Share of Search among tooth whitening products worldwide decreased from 2.2% to 1.6%.
- Across the 11 months ending August 2026, Smile Direct Club’s estimated Share of Search among tooth whitening products worldwide peaked at 2.8% in March 2026 and was lowest at 1.6% in August 2026.

## How did search popularity change for tooth whitening products worldwide in August 2026?

- In August 2026, Colgate gained estimated Share of Search among tooth whitening products worldwide, from 28.2% to 32%.
- In August 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 10.3% to 7.8%.
- In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%.
- Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 4.8% to 4.3% in August 2026.
- Estimated monthly branded searches for Snow worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tooth whitening products | 33.1K | 2.2% | 5 |
| Nov 2025 | Tooth whitening products | 33.1K | 1.7% | 5 |
| Dec 2025 | Tooth whitening products | 33.1K | 2% | 5 |
| Jan 2026 | Tooth whitening products | 40.5K | 2.7% | 5 |
| Feb 2026 | Tooth whitening products | 33.1K | 2.5% | 5 |
| Mar 2026 | Tooth whitening products | 40.5K | 2.8% | 5 |
| Apr 2026 | Tooth whitening products | 27.1K | 2.1% | 5 |
| May 2026 | Tooth whitening products | 27.1K | 2.2% | 5 |
| Jun 2026 | Tooth whitening products | 22.2K | 1.7% | 5 |
| Jul 2026 | Tooth whitening products | 33.1K | 2.5% | 5 |
| Aug 2026 | Tooth whitening products | 22.2K | 1.6% | 5 |
| Sep 2026 | Tooth whitening products | — | — | — |

## How is Smile Direct Club measured?

Brandwave collects information about searches that people make online using Smile Direct Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smile direct club”

## Which tooth whitening products compete with Smile Direct Club?

- [Oral-B](/demand/global-en/brands/oral-b): Head-to-head: /demand/global-en/compare/oral-b-vs-smile-direct-club
- [Colgate](/demand/global-en/brands/colgate): Head-to-head: /demand/global-en/compare/colgate-vs-smile-direct-club
- [Hismile](/demand/global-en/brands/hismile): Head-to-head: /demand/global-en/compare/hismile-vs-smile-direct-club
- [Crest](/demand/global-en/brands/crest-toothpaste): Head-to-head: /demand/global-en/compare/crest-toothpaste-vs-smile-direct-club
- [Snow](/demand/global-en/brands/snow): Head-to-head: /demand/global-en/compare/smile-direct-club-vs-snow

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smile Direct Club: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smile-direct-club

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smile-direct-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.