---
title: "Smiggle: search popularity and Share of Search worldwide"
description: "Smiggle sells gifts and novelties in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smiggle"
publisher: "Brandwave"
---

# Smiggle: search popularity and Share of Search worldwide

Smiggle sells gifts and novelties in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smiggle
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among school bags**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| School bags | 4 | 1.8% | 450K |

- [School bags](/demand/global-en/categories/school-bags)

## How has branded search demand for Smiggle changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smiggle worldwide rose from 301K to 450K.
- Across the 11 months ending August 2026, Smiggle’s estimated Share of Search among school bags worldwide increased from 1.2% to 1.8%.
- Across the 11 months ending August 2026, Smiggle fell from 3rd to 4th among school bags worldwide.

## How did search popularity change for school bags worldwide in August 2026?

- In August 2026, Nike lost estimated Share of Search among school bags worldwide, from 82.2% to 81.7%.
- JanSport’s estimated Share of Search among school bags worldwide has gained ground for 3 months in a row, from 0.83% to 2.7% in August 2026.
- In August 2026, Eastpak rose from 6th to 5th among school bags worldwide.
- In August 2026, Herschel fell from 5th to 6th among school bags worldwide.
- Estimated monthly branded searches for Smiggle worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | School bags | 301K | 1.2% | 3 |
| Nov 2025 | School bags | 450K | 1.2% | 3 |
| Dec 2025 | School bags | 368K | 1.2% | 3 |
| Jan 2026 | School bags | 450K | 1.5% | 3 |
| Feb 2026 | School bags | 246K | 1% | 4 |
| Mar 2026 | School bags | 246K | 0.83% | 3 |
| Apr 2026 | School bags | 246K | 1% | 3 |
| May 2026 | School bags | 301K | 1.2% | 3 |
| Jun 2026 | School bags | 368K | 1.5% | 3 |
| Jul 2026 | School bags | 450K | 1.8% | 4 |
| Aug 2026 | School bags | 450K | 1.8% | 4 |
| Sep 2026 | School bags | — | — | — |

## How is Smiggle measured?

Brandwave collects information about searches that people make online using Smiggle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smiggle”

## Which school bags compete with Smiggle?

- [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/nike-vs-smiggle
- [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/smiggle-vs-under-armour
- [JanSport](/demand/global-en/brands/jansport): Head-to-head: /demand/global-en/compare/jansport-vs-smiggle
- [Eastpak](/demand/global-en/brands/eastpak): Head-to-head: /demand/global-en/compare/eastpak-vs-smiggle
- [Herschel](/demand/global-en/brands/herschel): Head-to-head: /demand/global-en/compare/herschel-vs-smiggle

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smiggle: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smiggle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smiggle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.