--- title: "Smeg: search popularity and Share of Search worldwide" description: "Smeg makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/smeg" publisher: "Brandwave" --- # Smeg: search popularity and Share of Search worldwide Smeg makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smeg - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among electric kettle brands**: 19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electric kettle brands | 4 | 19% | 673K | | Toaster brands | 3 | 24.7% | 673K | | Oven brands | 2 | 27% | 673K | - [Electric kettle brands](/demand/global-en/categories/electric-kettle-brands) - [Toaster brands](/demand/global-en/categories/toaster-brands) - [Oven brands](/demand/global-en/categories/oven-brands) ## How has branded search demand for Smeg changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Smeg worldwide fell from 823K to 673K. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide decreased from 20.2% to 19%. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide peaked at 22.5% in March 2026 and was lowest at 17.5% in June 2026. - Across the 11 months ending August 2026, Smeg fell from 3rd to 4th among electric kettle brands worldwide. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among toaster brands worldwide decreased from 28.6% to 24.7%. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among toaster brands worldwide peaked at 30.8% in March 2026 and was lowest at 23.5% in June 2026. - Across the 11 months ending August 2026, Smeg fell from 2nd to 3rd among toaster brands worldwide. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide decreased from 30.9% to 27%. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide peaked at 36% in December 2025 and was lowest at 23.6% in June 2026. ## How did search popularity change for electric kettle brands worldwide in August 2026? - In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for toaster brands worldwide in August 2026? - In August 2026, Philips gained estimated Share of Search among toaster brands worldwide, from 39.4% to 40.5%. - In August 2026, Breville lost estimated Share of Search among toaster brands worldwide, from 31.7% to 31.1%. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for Dualit worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for oven brands worldwide in August 2026? - In August 2026, Electrolux gained estimated Share of Search among oven brands worldwide, from 56.1% to 60.3%. - In August 2026, Smeg lost estimated Share of Search among oven brands worldwide, from 31% to 27%. - In August 2026, Westinghouse lost estimated Share of Search among oven brands worldwide, from 5.1% to 4.4%. - Bosch’s estimated Share of Search among oven brands worldwide has gained ground for 3 months in a row, from 7% to 8.3% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electric kettle brands | 823K | 20.2% | 3 | | Nov 2025 | Electric kettle brands | 1M | 17.8% | 4 | | Dec 2025 | Electric kettle brands | 1M | 17.5% | 4 | | Jan 2026 | Electric kettle brands | 1M | 22.2% | 4 | | Feb 2026 | Electric kettle brands | 823K | 22.4% | 3 | | Mar 2026 | Electric kettle brands | 823K | 22.5% | 3 | | Apr 2026 | Electric kettle brands | 673K | 19.4% | 4 | | May 2026 | Electric kettle brands | 673K | 20.6% | 4 | | Jun 2026 | Electric kettle brands | 550K | 17.5% | 4 | | Jul 2026 | Electric kettle brands | 673K | 19.3% | 4 | | Aug 2026 | Electric kettle brands | 673K | 19% | 4 | | Sep 2026 | Electric kettle brands | — | — | — | | Oct 2025 | Toaster brands | 823K | 28.6% | 2 | | Nov 2025 | Toaster brands | 1M | 26.2% | 3 | | Dec 2025 | Toaster brands | 1M | 25.5% | 3 | | Jan 2026 | Toaster brands | 1M | 30.3% | 3 | | Feb 2026 | Toaster brands | 823K | 30.7% | 2 | | Mar 2026 | Toaster brands | 823K | 30.8% | 2 | | Apr 2026 | Toaster brands | 673K | 27.1% | 3 | | May 2026 | Toaster brands | 673K | 27.4% | 3 | | Jun 2026 | Toaster brands | 550K | 23.5% | 3 | | Jul 2026 | Toaster brands | 673K | 25.1% | 3 | | Aug 2026 | Toaster brands | 673K | 24.7% | 3 | | Sep 2026 | Toaster brands | — | — | — | | Oct 2025 | Oven brands | 823K | 30.9% | 2 | | Nov 2025 | Oven brands | 1M | 28.2% | 2 | | Dec 2025 | Oven brands | 1M | 36% | 2 | | Jan 2026 | Oven brands | 1M | 35.9% | 2 | | Feb 2026 | Oven brands | 823K | 35.9% | 2 | | Mar 2026 | Oven brands | 823K | 31.6% | 2 | | Apr 2026 | Oven brands | 673K | 27.4% | 2 | | May 2026 | Oven brands | 673K | 27.4% | 2 | | Jun 2026 | Oven brands | 550K | 23.6% | 2 | | Jul 2026 | Oven brands | 673K | 31% | 2 | | Aug 2026 | Oven brands | 673K | 27% | 2 | | Sep 2026 | Oven brands | — | — | — | ## How is Smeg measured? Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smeg” ## Which electric kettle brands compete with Smeg? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/philips-vs-smeg - [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-smeg - [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kitchenaid-vs-smeg - [Russell Hobbs](/demand/global-en/brands/russell-hobbs): Head-to-head: /demand/global-en/compare/russell-hobbs-vs-smeg ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smeg: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smeg This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.