--- title: "Smashbox: search popularity worldwide" description: "A Los Angeles makeup brand owned by Estée Lauder. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/smashbox" publisher: "Brandwave" --- # Smashbox: search popularity worldwide A Los Angeles makeup brand owned by Estée Lauder. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smashbox - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among face palette brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Face palette brands | 4 | 1.5% | 27.1K | - [Face palette brands](/demand/global-en/categories/face-palette-brands) ## Top face palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smashbox was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smashbox is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hourglass | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Smashbox | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milani | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dior | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face palette brands - Asked ChatGPT "Which face palette brand should I buy?": 1. Milani, 2. Smashbox, 3. Hourglass - Asked ChatGPT "What are the best face palette brands?": 1. Hourglass, 2. Dior, 3. Smashbox - Asked ChatGPT "What's the best face palette brand for everyday makeup?": 1. Hourglass, 2. Smashbox, 3. Milani - Searched Google, AI Overview "makeup face palette": 1. Milani - Searched Google, AI Overview "contour and highlight palette": named none of the brands we track Not named in any answer: Charlotte Tilbury. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Smashbox changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Smashbox worldwide fell from 33.1K to 27.1K. - Across the 12 months ending September 2026, Smashbox’s share of searches among face palette brands worldwide held steady, from 1.9% to 1.5%. ## How did search popularity change for face palette brands worldwide in September 2026? - In September 2026, Hourglass gained share of searches among face palette brands worldwide, from 4.4% to 13.4%. - In September 2026, Charlotte Tilbury lost share of searches among face palette brands worldwide, from 90.1% to 81.6%. - Milani’s share of searches among face palette brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.3% in September 2026. - Estimated monthly branded searches for Dior worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Smashbox worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Face palette brands | 33.1K | 1.9% | 4 | | Nov 2025 | Face palette brands | 40.5K | 1.1% | 4 | | Dec 2025 | Face palette brands | 40.5K | 1.4% | 4 | | Jan 2026 | Face palette brands | 33.1K | 1.9% | 4 | | Feb 2026 | Face palette brands | 27.1K | 1.9% | 4 | | Mar 2026 | Face palette brands | 33.1K | 2% | 4 | | Apr 2026 | Face palette brands | 27.1K | 2% | 4 | | May 2026 | Face palette brands | 27.1K | 2% | 4 | | Jun 2026 | Face palette brands | 22.2K | 1.6% | 4 | | Jul 2026 | Face palette brands | 22.2K | 1.3% | 4 | | Aug 2026 | Face palette brands | 27.1K | 1.6% | 4 | | Sep 2026 | Face palette brands | 27.1K | 1.5% | 4 | ## How are Smashbox’s branded searches counted? Brandwave collects information about searches that people make online using Smashbox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smashbox” ## Which face palette brands compete with Smashbox? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-smashbox - [Hourglass](/demand/global-en/brands/hourglass): Head-to-head: /demand/global-en/compare/hourglass-vs-smashbox - [Milani](/demand/global-en/brands/milani): Head-to-head: /demand/global-en/compare/milani-vs-smashbox - [Dior](/demand/global-en/brands/dior): Head-to-head: /demand/global-en/compare/dior-vs-smashbox ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smashbox: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/smashbox This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smashbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.