--- title: "Smartlook: search popularity and Share of Search worldwide" description: "Smartlook is session replay tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/smartlook" publisher: "Brandwave" --- # Smartlook: search popularity and Share of Search worldwide Smartlook is session replay tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smartlook - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among heatmap tools**: 5.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heatmap tools | 4 | 5.7% | 14.8K | | Session replay tools | 4 | 13.4% | 14.8K | - [Heatmap tools](/demand/global-en/categories/heatmap-tools) - [Session replay tools](/demand/global-en/categories/session-replay-tools) ## How has branded search demand for Smartlook changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Smartlook worldwide fell from 18.1K to 14.8K. - Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among heatmap tools worldwide peaked at 7.1% in December 2025 and was lowest at 5.1% in June 2026. - Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among session replay tools worldwide increased from 8.5% to 13.4%. - Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among session replay tools worldwide peaked at 14.5% in February 2026 and was lowest at 8.5% in October 2025. ## How did search popularity change for heatmap tools worldwide in August 2026? - In August 2026, Contentsquare lost estimated Share of Search among heatmap tools worldwide, from 7% to 5.8%. - Estimated monthly branded searches for Microsoft Clarity worldwide rose 49.7% over 11 measured months, from 111K to 166K in August 2026. - Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026. - Estimated monthly branded searches for Crazy Egg worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026. - Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026. - Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for session replay tools worldwide in August 2026? - In August 2026, Fullstory overtook Smartlook to rank 2nd among session replay tools worldwide, at 14.1%. - In August 2026, LogRocket gained estimated Share of Search among session replay tools worldwide, from 8% to 11.2%. - In August 2026, Contentsquare lost estimated Share of Search among session replay tools worldwide, from 17.6% to 13.7%. - In August 2026, Hotjar lost estimated Share of Search among session replay tools worldwide, from 50.1% to 47.6%. - In August 2026, Smartlook lost estimated Share of Search among session replay tools worldwide, from 14.2% to 13.4%. - Estimated monthly branded searches for Glassbox worldwide fell 60% over 11 measured months, from 50 to 20 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heatmap tools | 18.1K | 5.8% | 4 | | Nov 2025 | Heatmap tools | 18.1K | 6.4% | 4 | | Dec 2025 | Heatmap tools | 18.1K | 7.1% | 3 | | Jan 2026 | Heatmap tools | 18.1K | 5.9% | 4 | | Feb 2026 | Heatmap tools | 18.1K | 7% | 4 | | Mar 2026 | Heatmap tools | 18.1K | 6.9% | 4 | | Apr 2026 | Heatmap tools | 18.1K | 7% | 4 | | May 2026 | Heatmap tools | 14.8K | 5.5% | 4 | | Jun 2026 | Heatmap tools | 14.8K | 5.1% | 4 | | Jul 2026 | Heatmap tools | 14.8K | 5.6% | 4 | | Aug 2026 | Heatmap tools | 14.8K | 5.7% | 4 | | Sep 2026 | Heatmap tools | — | — | — | | Oct 2025 | Session replay tools | 18.1K | 8.5% | 4 | | Nov 2025 | Session replay tools | 18.1K | 10.2% | 3 | | Dec 2025 | Session replay tools | 18.1K | 11.9% | 2 | | Jan 2026 | Session replay tools | 18.1K | 10.1% | 3 | | Feb 2026 | Session replay tools | 18.1K | 14.5% | 3 | | Mar 2026 | Session replay tools | 18.1K | 14.2% | 3 | | Apr 2026 | Session replay tools | 18.1K | 13.9% | 3 | | May 2026 | Session replay tools | 14.8K | 14.1% | 3 | | Jun 2026 | Session replay tools | 14.8K | 10.3% | 5 | | Jul 2026 | Session replay tools | 14.8K | 14.2% | 3 | | Aug 2026 | Session replay tools | 14.8K | 13.4% | 4 | | Sep 2026 | Session replay tools | — | — | — | ## How is Smartlook measured? Brandwave collects information about searches that people make online using Smartlook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smartlook” ## Which heatmap tools compete with Smartlook? - [Microsoft Clarity](/demand/global-en/brands/microsoft-clarity): Head-to-head: /demand/global-en/compare/microsoft-clarity-vs-smartlook - [Hotjar](/demand/global-en/brands/hotjar): Head-to-head: /demand/global-en/compare/hotjar-vs-smartlook - [Contentsquare](/demand/global-en/brands/contentsquare): Head-to-head: /demand/global-en/compare/contentsquare-vs-smartlook - [Crazy Egg](/demand/global-en/brands/crazy-egg): Head-to-head: /demand/global-en/compare/crazy-egg-vs-smartlook - [Lucky Orange](/demand/global-en/brands/lucky-orange): Head-to-head: /demand/global-en/compare/lucky-orange-vs-smartlook ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smartlook: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smartlook This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smartlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.