---
title: "Smartling: search popularity and Share of Search worldwide"
description: "Smartling provides tools and services to coordinate translation and localization work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smartling"
publisher: "Brandwave"
---

# Smartling: search popularity and Share of Search worldwide

Smartling provides tools and services to coordinate translation and localization work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smartling
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among translation management platforms**: 18.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Translation management platforms | 3 | 18.6% | 6.9K |

- [Translation management platforms](/demand/global-en/categories/translation-management-platforms)

## How has branded search demand for Smartling changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smartling worldwide fell from 10.3K to 6.9K.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide decreased from 20.6% to 18.6%.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide peaked at 22.1% in July 2026 and was lowest at 17.7% in February 2026.

## How did search popularity change for translation management platforms worldwide in August 2026?

- In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%.
- In August 2026, Crowdin gained estimated Share of Search among translation management platforms worldwide, from 40% to 41.4%.
- In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.
- In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%.
- Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Translation management platforms | 10.3K | 20.6% | 3 |
| Nov 2025 | Translation management platforms | 8.5K | 17.8% | 3 |
| Dec 2025 | Translation management platforms | 8.6K | 20.7% | 3 |
| Jan 2026 | Translation management platforms | 10.3K | 19.5% | 3 |
| Feb 2026 | Translation management platforms | 8.4K | 17.7% | 3 |
| Mar 2026 | Translation management platforms | 10.3K | 19.7% | 3 |
| Apr 2026 | Translation management platforms | 8.4K | 18.1% | 3 |
| May 2026 | Translation management platforms | 8.5K | 19.3% | 3 |
| Jun 2026 | Translation management platforms | 8.4K | 20.7% | 3 |
| Jul 2026 | Translation management platforms | 8.5K | 22.1% | 2 |
| Aug 2026 | Translation management platforms | 6.9K | 18.6% | 3 |
| Sep 2026 | Translation management platforms | — | — | — |

## How is Smartling measured?

Brandwave collects information about searches that people make online using Smartling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smartling”
- “smartling com”
- “smartling platform”
- “smartling software”
- “smartling translation”
- “translation smartling”

## Which translation management platforms compete with Smartling?

- [Crowdin](/demand/global-en/brands/crowdin): Head-to-head: /demand/global-en/compare/crowdin-vs-smartling
- [Lokalise](/demand/global-en/brands/lokalise): Head-to-head: /demand/global-en/compare/lokalise-vs-smartling
- [Phrase](/demand/global-en/brands/phrase): Head-to-head: /demand/global-en/compare/phrase-vs-smartling
- [Transifex](/demand/global-en/brands/transifex): Head-to-head: /demand/global-en/compare/smartling-vs-transifex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smartling: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smartling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.