--- title: "Slack: search popularity and Share of Search worldwide" description: "Slack is a team chat app used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/slack" publisher: "Brandwave" --- # Slack: search popularity and Share of Search worldwide Slack is a team chat app used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Slack - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among collaboration platforms**: 31.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Collaboration platforms | 2 | 31.4% | 3.4M | | Team chat apps | 2 | 33.9% | 3.4M | | Team collaboration platforms | 2 | 37.5% | 3.4M | - [Collaboration platforms](/demand/global-en/categories/collaboration-platforms) - [Team chat apps](/demand/global-en/categories/team-chat-apps) - [Team collaboration platforms](/demand/global-en/categories/team-collaboration-platforms) ## How has branded search demand for Slack changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Slack worldwide fell from 4.1M to 3.4M. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide increased from 30.1% to 31.4%. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide peaked at 33% in December 2025 and was lowest at 28% in November 2025. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps worldwide increased from 31.3% to 33.9%. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps worldwide peaked at 34.6% in December 2025 and was lowest at 29.3% in November 2025. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among team collaboration platforms worldwide increased from 33.4% to 37.5%. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among team collaboration platforms worldwide peaked at 38.6% in December 2025 and was lowest at 31.6% in November 2025. ## How did search popularity change for collaboration platforms worldwide in August 2026? - In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%. - In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%. - Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026. - Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026. - Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for team chat apps worldwide in August 2026? - In August 2026, Microsoft Teams gained estimated Share of Search among team chat apps worldwide, from 37.2% to 38.3%. - In August 2026, Slack lost estimated Share of Search among team chat apps worldwide, from 34.6% to 33.9%. - In August 2026, Google Chat lost estimated Share of Search among team chat apps worldwide, from 28.3% to 27.8%. ## How did search popularity change for team collaboration platforms worldwide in August 2026? - In August 2026, Microsoft Teams gained estimated Share of Search among team collaboration platforms worldwide, from 40.9% to 42.3%. - In August 2026, Asana lost estimated Share of Search among team collaboration platforms worldwide, from 13.7% to 12.3%. - In August 2026, Slack lost estimated Share of Search among team collaboration platforms worldwide, from 38% to 37.5%. - Estimated monthly branded searches for monday work management worldwide fell 25.6% over 11 measured months, from 368K to 274K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Collaboration platforms | 4.1M | 30.1% | 2 | | Nov 2025 | Collaboration platforms | 3.4M | 28% | 2 | | Dec 2025 | Collaboration platforms | 3.4M | 33% | 2 | | Jan 2026 | Collaboration platforms | 3.4M | 28.7% | 2 | | Feb 2026 | Collaboration platforms | 3.4M | 29.5% | 2 | | Mar 2026 | Collaboration platforms | 4.1M | 30.6% | 2 | | Apr 2026 | Collaboration platforms | 3.4M | 29.2% | 2 | | May 2026 | Collaboration platforms | 3.4M | 31.1% | 2 | | Jun 2026 | Collaboration platforms | 3.4M | 31.7% | 2 | | Jul 2026 | Collaboration platforms | 3.4M | 31.7% | 2 | | Aug 2026 | Collaboration platforms | 3.4M | 31.4% | 2 | | Sep 2026 | Collaboration platforms | — | — | — | | Oct 2025 | Team chat apps | 4.1M | 31.3% | 2 | | Nov 2025 | Team chat apps | 3.4M | 29.3% | 2 | | Dec 2025 | Team chat apps | 3.4M | 34.6% | 2 | | Jan 2026 | Team chat apps | 3.4M | 31.9% | 2 | | Feb 2026 | Team chat apps | 3.4M | 32% | 2 | | Mar 2026 | Team chat apps | 4.1M | 32% | 2 | | Apr 2026 | Team chat apps | 3.4M | 30.2% | 3 | | May 2026 | Team chat apps | 3.4M | 32% | 3 | | Jun 2026 | Team chat apps | 3.4M | 34.6% | 2 | | Jul 2026 | Team chat apps | 3.4M | 34.6% | 2 | | Aug 2026 | Team chat apps | 3.4M | 33.9% | 2 | | Sep 2026 | Team chat apps | — | — | — | | Oct 2025 | Team collaboration platforms | 4.1M | 33.4% | 2 | | Nov 2025 | Team collaboration platforms | 3.4M | 31.6% | 2 | | Dec 2025 | Team collaboration platforms | 3.4M | 38.6% | 2 | | Jan 2026 | Team collaboration platforms | 3.4M | 34% | 2 | | Feb 2026 | Team collaboration platforms | 3.4M | 35.1% | 2 | | Mar 2026 | Team collaboration platforms | 4.1M | 35.1% | 2 | | Apr 2026 | Team collaboration platforms | 3.4M | 34.3% | 2 | | May 2026 | Team collaboration platforms | 3.4M | 36.8% | 2 | | Jun 2026 | Team collaboration platforms | 3.4M | 37.7% | 2 | | Jul 2026 | Team collaboration platforms | 3.4M | 38% | 2 | | Aug 2026 | Team collaboration platforms | 3.4M | 37.5% | 2 | | Sep 2026 | Team collaboration platforms | — | — | — | ## How is Slack measured? Brandwave collects information about searches that people make online using Slack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “slack” ## Which collaboration platforms compete with Slack? - [Microsoft Teams](/demand/global-en/brands/microsoft-teams): Head-to-head: /demand/global-en/compare/microsoft-teams-vs-slack - [Google Workspace](/demand/global-en/brands/google-workspace): Head-to-head: /demand/global-en/compare/google-workspace-vs-slack - [Asana](/demand/global-en/brands/asana): Head-to-head: /demand/global-en/compare/asana-vs-slack - [Notion](/demand/global-en/brands/notion): Head-to-head: /demand/global-en/compare/notion-vs-slack - [Zoom](/demand/global-en/brands/zoom): Head-to-head: /demand/global-en/compare/slack-vs-zoom ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Slack: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/slack This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/slack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.