--- title: "Skyscanner: search popularity and Share of Search worldwide" description: "A travel search site for comparing flights, hotels, and car hire across booking providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/skyscanner" publisher: "Brandwave" --- # Skyscanner: search popularity and Share of Search worldwide A travel search site for comparing flights, hotels, and car hire across booking providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Skyscanner - **Owned by**: Trip.com Group - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among flight comparison sites**: 49.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flight comparison sites | 2 | 49.1% | 45.5M | | Online travel agencies | 1 | 73.3% | 45.5M | - [Flight comparison sites](/demand/global-en/categories/flight-comparison-sites) - [Online travel agencies](/demand/global-en/categories/online-travel-agencies) ## How has branded search demand for Skyscanner changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Skyscanner worldwide held steady at 45.5M. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among flight comparison sites worldwide peaked at 49.2% in November 2025 and was lowest at 44.1% in December 2025. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel agencies worldwide decreased from 77.3% to 73.3%. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel agencies worldwide peaked at 77.5% in January 2026 and was lowest at 73.3% in August 2026. ## How did search popularity change for flight comparison sites worldwide in August 2026? - Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026. - Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for online travel agencies worldwide in August 2026? - In August 2026, Agoda gained estimated Share of Search among online travel agencies worldwide, from 8.2% to 9.9%. - In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 74.9% to 73.3%. - Trip.com’s estimated Share of Search among online travel agencies worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026. - Estimated monthly branded searches for Expedia worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flight comparison sites | 45.5M | 49% | 2 | | Nov 2025 | Flight comparison sites | 45.5M | 49.2% | 2 | | Dec 2025 | Flight comparison sites | 37.2M | 44.1% | 2 | | Jan 2026 | Flight comparison sites | 55.6M | 49% | 2 | | Feb 2026 | Flight comparison sites | 45.5M | 49% | 2 | | Mar 2026 | Flight comparison sites | 45.5M | 44.2% | 2 | | Apr 2026 | Flight comparison sites | 45.5M | 49.1% | 2 | | May 2026 | Flight comparison sites | 45.5M | 49.1% | 2 | | Jun 2026 | Flight comparison sites | 45.5M | 49.1% | 2 | | Jul 2026 | Flight comparison sites | 45.5M | 49% | 2 | | Aug 2026 | Flight comparison sites | 45.5M | 49.1% | 2 | | Sep 2026 | Flight comparison sites | — | — | — | | Oct 2025 | Online travel agencies | 45.5M | 77.3% | 1 | | Nov 2025 | Online travel agencies | 45.5M | 77.5% | 1 | | Dec 2025 | Online travel agencies | 37.2M | 73.8% | 1 | | Jan 2026 | Online travel agencies | 55.6M | 77.5% | 1 | | Feb 2026 | Online travel agencies | 45.5M | 75.4% | 1 | | Mar 2026 | Online travel agencies | 45.5M | 74.9% | 1 | | Apr 2026 | Online travel agencies | 45.5M | 75.1% | 1 | | May 2026 | Online travel agencies | 45.5M | 73.8% | 1 | | Jun 2026 | Online travel agencies | 45.5M | 75.2% | 1 | | Jul 2026 | Online travel agencies | 45.5M | 74.9% | 1 | | Aug 2026 | Online travel agencies | 45.5M | 73.3% | 1 | | Sep 2026 | Online travel agencies | — | — | — | ## How is Skyscanner measured? Brandwave collects information about searches that people make online using Skyscanner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skyscanner” ## Which flight comparison sites compete with Skyscanner? - [Google Flights](/demand/global-en/brands/google-flights): Head-to-head: /demand/global-en/compare/google-flights-vs-skyscanner - [Momondo](/demand/global-en/brands/momondo): Head-to-head: /demand/global-en/compare/momondo-vs-skyscanner - [Kiwi.com](/demand/global-en/brands/kiwi-com): Head-to-head: /demand/global-en/compare/kiwi-com-vs-skyscanner - [Kayak](/demand/global-en/brands/kayak-travel): Head-to-head: /demand/global-en/compare/kayak-travel-vs-skyscanner ## Who owns Skyscanner? Skyscanner is owned by Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, worldwide. - [Trip.com Group](/demand/global-en/companies/trip-com-group): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Skyscanner? Skyscanner is owned by Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, worldwide. ## Cite this page Brandwave. "Skyscanner: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/skyscanner This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/skyscanner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.