--- title: "Skullcandy: search popularity worldwide" description: "Skullcandy makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/skullcandy" publisher: "Brandwave" --- # Skullcandy: search popularity worldwide Skullcandy makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Skullcandy - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among headphone brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 6 | 2% | 550K | | Bluetooth Headphones brands | 5 | 4.8% | 550K | | Wireless earbud brands | 5 | 4.8% | 550K | - [Headphone brands](/demand/global-en/categories/headphone-brands) - [Bluetooth Headphones brands](/demand/global-en/categories/bluetooth-headphones-brands) - [Wireless earbud brands](/demand/global-en/categories/wireless-earbud-brands) ## How has branded search demand for Skullcandy changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy worldwide held steady at 550K. - Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among headphone brands worldwide held steady at 2%. - Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among bluetooth Headphones brands worldwide peaked at 5.7% in March 2026 and was lowest at 4.1% in July 2026. - Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among wireless earbud brands worldwide peaked at 5.7% in March 2026 and was lowest at 4.1% in July 2026. ## How did search popularity change for headphone brands worldwide in September 2026? - In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 50.7% to 55.5%. - In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 4.9% to 5.6%. - In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 19.4% to 16.2%. - In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 16.2% to 14.7%. - In September 2026, Bose lost estimated Share of Search among headphone brands worldwide, from 2.8% to 2.3%. - Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026. ## How did search popularity change for bluetooth Headphones brands worldwide in September 2026? - In September 2026, Beats gained estimated Share of Search among bluetooth Headphones brands worldwide, from 10.4% to 13.2%. - In September 2026, Sony gained estimated Share of Search among bluetooth Headphones brands worldwide, from 34.3% to 34.9%. - In September 2026, JBL lost estimated Share of Search among bluetooth Headphones brands worldwide, from 41.1% to 38.5%. - Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026. - Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026. ## How did search popularity change for wireless earbud brands worldwide in September 2026? - In September 2026, Beats gained estimated Share of Search among wireless earbud brands worldwide, from 10.4% to 13.2%. - In September 2026, Sony gained estimated Share of Search among wireless earbud brands worldwide, from 34.3% to 34.9%. - In September 2026, JBL lost estimated Share of Search among wireless earbud brands worldwide, from 41.1% to 38.5%. - Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026. - Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 550K | 2% | 6 | | Nov 2025 | Headphone brands | 673K | 1.9% | 6 | | Dec 2025 | Headphone brands | 673K | 1.9% | 6 | | Jan 2026 | Headphone brands | 550K | 2.1% | 6 | | Feb 2026 | Headphone brands | 450K | 2.2% | 6 | | Mar 2026 | Headphone brands | 550K | 2.4% | 6 | | Apr 2026 | Headphone brands | 450K | 2% | 6 | | May 2026 | Headphone brands | 450K | 2% | 6 | | Jun 2026 | Headphone brands | 450K | 2% | 6 | | Jul 2026 | Headphone brands | 450K | 1.9% | 7 | | Aug 2026 | Headphone brands | 550K | 2.2% | 6 | | Sep 2026 | Headphone brands | 550K | 2% | 6 | | Oct 2025 | Bluetooth Headphones brands | 550K | 5.2% | 5 | | Nov 2025 | Bluetooth Headphones brands | 673K | 4.9% | 5 | | Dec 2025 | Bluetooth Headphones brands | 673K | 4.7% | 5 | | Jan 2026 | Bluetooth Headphones brands | 550K | 4.6% | 5 | | Feb 2026 | Bluetooth Headphones brands | 450K | 4.9% | 5 | | Mar 2026 | Bluetooth Headphones brands | 550K | 5.7% | 5 | | Apr 2026 | Bluetooth Headphones brands | 450K | 4.2% | 5 | | May 2026 | Bluetooth Headphones brands | 450K | 4.3% | 5 | | Jun 2026 | Bluetooth Headphones brands | 450K | 4.3% | 5 | | Jul 2026 | Bluetooth Headphones brands | 450K | 4.1% | 5 | | Aug 2026 | Bluetooth Headphones brands | 550K | 4.7% | 5 | | Sep 2026 | Bluetooth Headphones brands | 550K | 4.8% | 5 | | Oct 2025 | Wireless earbud brands | 550K | 5.3% | 5 | | Nov 2025 | Wireless earbud brands | 673K | 4.9% | 5 | | Dec 2025 | Wireless earbud brands | 673K | 4.7% | 5 | | Jan 2026 | Wireless earbud brands | 550K | 4.6% | 5 | | Feb 2026 | Wireless earbud brands | 450K | 4.9% | 5 | | Mar 2026 | Wireless earbud brands | 550K | 5.7% | 5 | | Apr 2026 | Wireless earbud brands | 450K | 4.2% | 5 | | May 2026 | Wireless earbud brands | 450K | 4.3% | 5 | | Jun 2026 | Wireless earbud brands | 450K | 4.3% | 5 | | Jul 2026 | Wireless earbud brands | 450K | 4.1% | 5 | | Aug 2026 | Wireless earbud brands | 550K | 4.7% | 5 | | Sep 2026 | Wireless earbud brands | 550K | 4.8% | 5 | ## How is Skullcandy measured? Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skullcandy” ## Which headphone brands compete with Skullcandy? - [AirPods](/demand/global-en/brands/airpods) - [JBL](/demand/global-en/brands/jbl) - [Sony](/demand/global-en/brands/sony): Head-to-head: /demand/global-en/compare/skullcandy-vs-sony - [Beats](/demand/global-en/brands/beats): Head-to-head: /demand/global-en/compare/beats-vs-skullcandy - [Bose](/demand/global-en/brands/bose): Head-to-head: /demand/global-en/compare/bose-vs-skullcandy - [Marshall](/demand/global-en/brands/marshall-audio): Head-to-head: /demand/global-en/compare/marshall-audio-vs-skullcandy - [Jabra](/demand/global-en/brands/jabra): Head-to-head: /demand/global-en/compare/jabra-vs-skullcandy - [Sennheiser](/demand/global-en/brands/sennheiser) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Skullcandy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/skullcandy This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/skullcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.