---
title: "Skippy: search popularity and Share of Search worldwide"
description: "Skippy is a peanut butter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/skippy"
publisher: "Brandwave"
---

# Skippy: search popularity and Share of Search worldwide

Skippy is a peanut butter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Skippy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among peanut butter brands**: 21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Peanut butter brands | 2 | 21% | 60.5K |

- [Peanut butter brands](/demand/global-en/categories/peanut-butter-brands)

## How has branded search demand for Skippy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Skippy worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Skippy’s estimated Share of Search among peanut butter brands worldwide decreased from 24.8% to 21%.
- Across the 11 months ending August 2026, Skippy’s estimated Share of Search among peanut butter brands worldwide peaked at 29.7% in February 2026 and was lowest at 21% in August 2026.

## How did search popularity change for peanut butter brands worldwide in August 2026?

- In August 2026, Kraft gained estimated Share of Search among peanut butter brands worldwide, from 54.8% to 57.3%.
- In August 2026, Jif gained estimated Share of Search among peanut butter brands worldwide, from 16.4% to 17.2%.
- In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 24.5% to 21%.
- Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.
- Estimated monthly branded searches for Pic's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peanut butter brands | 74K | 24.8% | 2 |
| Nov 2025 | Peanut butter brands | 74K | 22.2% | 2 |
| Dec 2025 | Peanut butter brands | 74K | 22.8% | 2 |
| Jan 2026 | Peanut butter brands | 74K | 24.7% | 2 |
| Feb 2026 | Peanut butter brands | 90.5K | 29.7% | 2 |
| Mar 2026 | Peanut butter brands | 74K | 24.8% | 2 |
| Apr 2026 | Peanut butter brands | 60.5K | 24.7% | 2 |
| May 2026 | Peanut butter brands | 60.5K | 24.5% | 2 |
| Jun 2026 | Peanut butter brands | 60.5K | 24.5% | 2 |
| Jul 2026 | Peanut butter brands | 60.5K | 24.5% | 2 |
| Aug 2026 | Peanut butter brands | 60.5K | 21% | 2 |
| Sep 2026 | Peanut butter brands | — | — | — |

## How is Skippy measured?

Brandwave collects information about searches that people make online using Skippy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “skippy”

## Which peanut butter brands compete with Skippy?

- [Kraft](/demand/global-en/brands/kraft): Head-to-head: /demand/global-en/compare/kraft-vs-skippy
- [Jif](/demand/global-en/brands/jif): Head-to-head: /demand/global-en/compare/jif-vs-skippy
- [Pic's](/demand/global-en/brands/pics): Head-to-head: /demand/global-en/compare/pics-vs-skippy
- [Fix & Fogg](/demand/global-en/brands/fix-and-fogg): Head-to-head: /demand/global-en/compare/fix-and-fogg-vs-skippy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Skippy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/skippy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/skippy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.