--- title: "Skip Hop: search popularity and Share of Search worldwide" description: "Skip Hop is baby brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/skip-hop" publisher: "Brandwave" --- # Skip Hop: search popularity and Share of Search worldwide Skip Hop is baby brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Skip Hop - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby play mats**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby play mats | 4 | 2.4% | 60.5K | | Baby bath tubs | 3 | 8.8% | 60.5K | | Baby toys | 3 | 11.8% | 60.5K | | Nappy bags | 2 | 13.9% | 60.5K | - [Baby play mats](/demand/global-en/categories/baby-play-mats) - [Baby bath tubs](/demand/global-en/categories/baby-bath-tubs) - [Baby toys](/demand/global-en/categories/baby-toys) - [Nappy bags](/demand/global-en/categories/nappy-bags) ## How has branded search demand for Skip Hop changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Skip Hop worldwide rose from 49.5K to 60.5K. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide decreased from 5.3% to 2.4%. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide peaked at 6.4% in February 2026 and was lowest at 0.73% in July 2026. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby bath tubs worldwide increased from 6.1% to 8.8%. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby bath tubs worldwide peaked at 8.8% in August 2026 and was lowest at 5.1% in December 2025. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby toys worldwide increased from 7.8% to 11.8%. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby toys worldwide peaked at 11.9% in June 2026 and was lowest at 5.8% in December 2025. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among nappy bags worldwide increased from 9.7% to 13.9%. ## How did search popularity change for baby play mats worldwide in August 2026? - In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.5%. - In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%. - In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%. - In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%. - In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%. - Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for baby bath tubs worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%. - In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%. - In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%. - Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## How did search popularity change for baby toys worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among baby toys worldwide, from 9.9% to 11.8%. - In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.2%. - In August 2026, VTech lost estimated Share of Search among baby toys worldwide, from 33.1% to 32.3%. ## How did search popularity change for nappy bags worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 11.7% to 13.9%. - In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%. - Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026. - Estimated monthly branded searches for Ju-Ju-Be worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby play mats | 49.5K | 5.3% | 4 | | Nov 2025 | Baby play mats | 60.5K | 5.5% | 4 | | Dec 2025 | Baby play mats | 49.5K | 3.8% | 4 | | Jan 2026 | Baby play mats | 60.5K | 6.2% | 4 | | Feb 2026 | Baby play mats | 49.5K | 6.4% | 4 | | Mar 2026 | Baby play mats | 49.5K | 6% | 4 | | Apr 2026 | Baby play mats | 49.5K | 6% | 4 | | May 2026 | Baby play mats | 49.5K | 5.9% | 4 | | Jun 2026 | Baby play mats | 49.5K | 2.3% | 4 | | Jul 2026 | Baby play mats | 49.5K | 0.73% | 4 | | Aug 2026 | Baby play mats | 60.5K | 2.4% | 4 | | Sep 2026 | Baby play mats | — | — | — | | Oct 2025 | Baby bath tubs | 49.5K | 6.1% | 3 | | Nov 2025 | Baby bath tubs | 60.5K | 6.2% | 3 | | Dec 2025 | Baby bath tubs | 49.5K | 5.1% | 3 | | Jan 2026 | Baby bath tubs | 60.5K | 7.3% | 3 | | Feb 2026 | Baby bath tubs | 49.5K | 7.8% | 3 | | Mar 2026 | Baby bath tubs | 49.5K | 7.3% | 3 | | Apr 2026 | Baby bath tubs | 49.5K | 7.3% | 3 | | May 2026 | Baby bath tubs | 49.5K | 7.3% | 3 | | Jun 2026 | Baby bath tubs | 49.5K | 7.8% | 3 | | Jul 2026 | Baby bath tubs | 49.5K | 7.3% | 3 | | Aug 2026 | Baby bath tubs | 60.5K | 8.8% | 3 | | Sep 2026 | Baby bath tubs | — | — | — | | Oct 2025 | Baby toys | 49.5K | 7.8% | 3 | | Nov 2025 | Baby toys | 60.5K | 7.1% | 3 | | Dec 2025 | Baby toys | 49.5K | 5.8% | 3 | | Jan 2026 | Baby toys | 60.5K | 10% | 3 | | Feb 2026 | Baby toys | 49.5K | 10.9% | 3 | | Mar 2026 | Baby toys | 49.5K | 9.9% | 3 | | Apr 2026 | Baby toys | 49.5K | 10% | 3 | | May 2026 | Baby toys | 49.5K | 10.1% | 3 | | Jun 2026 | Baby toys | 49.5K | 11.9% | 3 | | Jul 2026 | Baby toys | 49.5K | 9.9% | 3 | | Aug 2026 | Baby toys | 60.5K | 11.8% | 3 | | Sep 2026 | Baby toys | — | — | — | | Oct 2025 | Nappy bags | 49.5K | 9.7% | 2 | | Nov 2025 | Nappy bags | 60.5K | 11.7% | 2 | | Dec 2025 | Nappy bags | 49.5K | 9.7% | 2 | | Jan 2026 | Nappy bags | 60.5K | 11.6% | 2 | | Feb 2026 | Nappy bags | 49.5K | 11.6% | 2 | | Mar 2026 | Nappy bags | 49.5K | 11.6% | 2 | | Apr 2026 | Nappy bags | 49.5K | 11.6% | 2 | | May 2026 | Nappy bags | 49.5K | 11.6% | 2 | | Jun 2026 | Nappy bags | 49.5K | 11.7% | 2 | | Jul 2026 | Nappy bags | 49.5K | 11.7% | 2 | | Aug 2026 | Nappy bags | 60.5K | 13.9% | 2 | | Sep 2026 | Nappy bags | — | — | — | ## How is Skip Hop measured? Brandwave collects information about searches that people make online using Skip Hop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skip hop” ## Which baby play mats compete with Skip Hop? - [Infantino](/demand/global-en/brands/infantino): Head-to-head: /demand/global-en/compare/infantino-vs-skip-hop - [Munchkin](/demand/global-en/brands/munchkin): Head-to-head: /demand/global-en/compare/munchkin-vs-skip-hop - [Fisher-Price](/demand/global-en/brands/fisher-price): Head-to-head: /demand/global-en/compare/fisher-price-vs-skip-hop - [Bright Starts](/demand/global-en/brands/bright-starts): Head-to-head: /demand/global-en/compare/bright-starts-vs-skip-hop - [Tiny Love](/demand/global-en/brands/tiny-love): Head-to-head: /demand/global-en/compare/skip-hop-vs-tiny-love ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Skip Hop: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/skip-hop This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/skip-hop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.