---
title: "SkinCeuticals: search popularity and Share of Search worldwide"
description: "SkinCeuticals is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/skinceuticals"
publisher: "Brandwave"
---

# SkinCeuticals: search popularity and Share of Search worldwide

SkinCeuticals is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SkinCeuticals
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retinol serums**: 11.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retinol serums | 3 | 11.8% | 450K |

- [Retinol serums](/demand/global-en/categories/retinol-serums)

## How has branded search demand for SkinCeuticals changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SkinCeuticals worldwide held steady at 450K.
- Across the 11 months ending August 2026, SkinCeuticals’ estimated Share of Search among retinol serums worldwide decreased from 13.3% to 11.8%.
- Across the 11 months ending August 2026, SkinCeuticals’ estimated Share of Search among retinol serums worldwide peaked at 13.3% in October 2025 and was lowest at 10.2% in April 2026.

## How did search popularity change for retinol serums worldwide in August 2026?

- In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%.
- In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%.
- Estimated monthly branded searches for Medik8 worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.
- Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
- Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retinol serums | 450K | 13.3% | 3 |
| Nov 2025 | Retinol serums | 550K | 13.1% | 3 |
| Dec 2025 | Retinol serums | 450K | 11.8% | 3 |
| Jan 2026 | Retinol serums | 450K | 11.6% | 3 |
| Feb 2026 | Retinol serums | 450K | 11.9% | 3 |
| Mar 2026 | Retinol serums | 550K | 12.2% | 3 |
| Apr 2026 | Retinol serums | 450K | 10.2% | 3 |
| May 2026 | Retinol serums | 450K | 10.5% | 3 |
| Jun 2026 | Retinol serums | 450K | 12.3% | 2 |
| Jul 2026 | Retinol serums | 450K | 12.1% | 2 |
| Aug 2026 | Retinol serums | 450K | 11.8% | 3 |
| Sep 2026 | Retinol serums | — | — | — |

## How is SkinCeuticals measured?

Brandwave collects information about searches that people make online using SkinCeuticals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “skinceuticals”

## Which retinol serums compete with SkinCeuticals?

- [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-skinceuticals
- [Paula's Choice](/demand/global-en/brands/paula-s-choice): Head-to-head: /demand/global-en/compare/paula-s-choice-vs-skinceuticals
- [Medik8](/demand/global-en/brands/medik8): Head-to-head: /demand/global-en/compare/medik8-vs-skinceuticals
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare): Head-to-head: /demand/global-en/compare/skinceuticals-vs-the-ordinary-skincare
- [RoC](/demand/global-en/brands/roc): Head-to-head: /demand/global-en/compare/roc-vs-skinceuticals

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SkinCeuticals: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/skinceuticals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/skinceuticals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.