--- title: "SKIMS: search popularity worldwide" description: "SKIMS makes shapewear and underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/skims" publisher: "Brandwave" --- # SKIMS: search popularity worldwide SKIMS makes shapewear and underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SKIMS - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among underwear brands**: 0.29% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Underwear brands | 10 | 0.29% | 60.5K | | Lingerie brands | 6 | 3.9% | 160K | - [Underwear brands](/demand/global-en/categories/underwear-brands) - [Lingerie brands](/demand/global-en/categories/lingerie-brands) ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SKIMS is the third most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Uniqlo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SKIMS | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MeUndies | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tommy John | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hanes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Intimissimi | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Mack Weldon | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Calvin Klein, 2. Uniqlo, 3. Hanes - Asked ChatGPT "What are the best underwear brands?": 1. Calvin Klein, 2. Uniqlo, 3. SKIMS, 4. Hanes, 5. MeUndies, 6. Tommy John, 7. Mack Weldon - Asked ChatGPT "What's the best underwear brand for everyday comfort?": 1. Calvin Klein, 2. MeUndies, 3. Uniqlo, 4. Quince - Searched Google, AI Overview "underwear brands": 1. Quince, 2. SKIMS, 3. MeUndies, 4. Calvin Klein, 5. Uniqlo, 6. Mack Weldon, 7. Intimissimi - Searched Google, AI Overview "comfortable underwear": 1. Tommy John, 2. Intimissimi, 3. SKIMS, 4. Calvin Klein Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for SKIMS changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SKIMS worldwide fell from 319K to 160K. - Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands worldwide held steady, from 0.3% to 0.29%. - Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands worldwide decreased from 6.5% to 3.9%. - Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands worldwide peaked at 6.5% in October 2025 and was lowest at 3.2% in January 2026. - Across the 12 months ending September 2026, SKIMS fell from 2nd to 6th among lingerie brands worldwide. ## How did search popularity change for underwear brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among underwear brands worldwide, from 63.2% to 65.1%. - In September 2026, Tommy John lost share of searches among underwear brands worldwide, from 3.1% to 0.35%. - In September 2026, Hanes rose from 7th to 6th among underwear brands worldwide. - In September 2026, Jockey rose from 6th to 5th among underwear brands worldwide. - In September 2026, MeUndies rose from 8th to 7th among underwear brands worldwide. - In September 2026, Quince rose from 5th to 4th among underwear brands worldwide. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%. - In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%. - In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide. - In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide. - In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide. - Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Underwear brands | 74K | 0.3% | 10 | | Nov 2025 | Underwear brands | 74K | 0.24% | 11 | | Dec 2025 | Underwear brands | 60.5K | 0.22% | 11 | | Jan 2026 | Underwear brands | 60.5K | 0.24% | 9 | | Feb 2026 | Underwear brands | 60.5K | 0.32% | 9 | | Mar 2026 | Underwear brands | 60.5K | 0.27% | 9 | | Apr 2026 | Underwear brands | 60.5K | 0.3% | 10 | | May 2026 | Underwear brands | 74K | 0.34% | 10 | | Jun 2026 | Underwear brands | 74K | 0.4% | 9 | | Jul 2026 | Underwear brands | 90.5K | 0.49% | 8 | | Aug 2026 | Underwear brands | 90.5K | 0.42% | 10 | | Sep 2026 | Underwear brands | 60.5K | 0.29% | 10 | | Oct 2025 | Lingerie brands | 319K | 6.5% | 2 | | Nov 2025 | Lingerie brands | 245K | 4.2% | 5 | | Dec 2025 | Lingerie brands | 225K | 3.4% | 5 | | Jan 2026 | Lingerie brands | 184K | 3.2% | 5 | | Feb 2026 | Lingerie brands | 184K | 4.4% | 5 | | Mar 2026 | Lingerie brands | 201K | 4.9% | 5 | | Apr 2026 | Lingerie brands | 162K | 4.7% | 6 | | May 2026 | Lingerie brands | 189K | 4.6% | 5 | | Jun 2026 | Lingerie brands | 175K | 4.4% | 5 | | Jul 2026 | Lingerie brands | 225K | 5.4% | 5 | | Aug 2026 | Lingerie brands | 201K | 4.9% | 5 | | Sep 2026 | Lingerie brands | 160K | 3.9% | 6 | ## How are SKIMS’s branded searches counted? Brandwave collects information about searches that people make online using SKIMS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skims bodysuit” - “skims bra” - “skims underwear” ## Which underwear brands compete with SKIMS? - [Uniqlo](/demand/global-en/brands/uniqlo) - [Calvin Klein](/demand/global-en/brands/calvin-klein) - [Intimissimi](/demand/global-en/brands/intimissimi) - [Quince](/demand/global-en/brands/quince) - [Jockey](/demand/global-en/brands/jockey) - [Hanes](/demand/global-en/brands/hanes) - [MeUndies](/demand/global-en/brands/meundies): Head-to-head: /demand/global-en/compare/meundies-vs-skims - [Step One](/demand/global-en/brands/step-one): Head-to-head: /demand/global-en/compare/skims-vs-step-one - [Tommy John](/demand/global-en/brands/tommy-john): Head-to-head: /demand/global-en/compare/skims-vs-tommy-john - [Mack Weldon](/demand/global-en/brands/mack-weldon): Head-to-head: /demand/global-en/compare/mack-weldon-vs-skims - [Bonds](/demand/global-en/brands/bonds): Head-to-head: /demand/global-en/compare/bonds-vs-skims ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SKIMS: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/skims This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.