--- title: "Skil: search popularity worldwide" description: "A maker of power tools, known for circular saws. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/skil" publisher: "Brandwave" --- # Skil: search popularity worldwide A maker of power tools, known for circular saws. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Skil - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among circular saw brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Circular saw brands | 6 | 1.3% | 51K | - [Circular saw brands](/demand/global-en/categories/circular-saw-brands) ## Top circular saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skil appeared in all five answers. Skil is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Skil | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about circular saw brands - Asked ChatGPT "Which circular saw brand should I buy?": 1. DeWalt, 2. Makita, 3. Milwaukee, 4. Skil - Asked ChatGPT "What are the best circular saw brands?": 1. DeWalt, 2. Makita, 3. Milwaukee, 4. Bosch, 5. Skil - Asked ChatGPT "What's the best circular saw brand for a home workshop?": 1. DeWalt, 2. Makita, 3. Milwaukee, 4. Skil, 5. Festool - Searched Google, AI Overview "best circular saw": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Skil - Searched Google, AI Overview "cordless circular saw": 1. Milwaukee, 2. DeWalt, 3. Skil, 4. Makita Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Skil changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Skil worldwide rose from 40.3K to 51K. - Across the 12 months ending September 2026, Skil’s share of searches among circular saw brands worldwide held steady, from 0.83% to 1.3%. ## How did search popularity change for circular saw brands worldwide in September 2026? - In September 2026, Festool overtook Bosch to rank 4th among circular saw brands worldwide, with 6.2% of the searches. - In September 2026, Bosch lost share of searches among circular saw brands worldwide, from 5.2% to 4.3%. - Estimated monthly branded searches for Skil worldwide rose 26.6% over 12 measured months, from 40.3K to 51K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. - Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Circular saw brands | 40.3K | 0.83% | 6 | | Nov 2025 | Circular saw brands | 39.6K | 0.79% | 6 | | Dec 2025 | Circular saw brands | 36.9K | 0.79% | 6 | | Jan 2026 | Circular saw brands | 31.7K | 0.81% | 6 | | Feb 2026 | Circular saw brands | 27.1K | 0.7% | 6 | | Mar 2026 | Circular saw brands | 31.2K | 0.75% | 6 | | Apr 2026 | Circular saw brands | 31.7K | 0.81% | 6 | | May 2026 | Circular saw brands | 32.4K | 0.82% | 6 | | Jun 2026 | Circular saw brands | 32.4K | 0.82% | 6 | | Jul 2026 | Circular saw brands | 36.1K | 1% | 6 | | Aug 2026 | Circular saw brands | 44.1K | 1.1% | 6 | | Sep 2026 | Circular saw brands | 51K | 1.3% | 6 | ## How are Skil’s branded searches counted? Brandwave collects information about searches that people make online using Skil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skil circular saw” - “skil saw” - “skil tools” ## Which circular saw brands compete with Skil? - [Milwaukee](/demand/global-en/brands/milwaukee): Head-to-head: /demand/global-en/compare/milwaukee-vs-skil - [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/makita-vs-skil - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-skil - [Festool](/demand/global-en/brands/festool): Head-to-head: /demand/global-en/compare/festool-vs-skil - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-skil ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Skil: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/skil This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/skil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.