---
title: "Sirena: search popularity worldwide"
description: "Sirena sells canned and chilled tuna. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sirena"
publisher: "Brandwave"
---

# Sirena: search popularity worldwide

Sirena sells canned and chilled tuna. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sirena
- **Owned by**: Simplot Australia
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among canned tuna brands**: 71.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Canned tuna brands | 1 | 71.9% | 246K |

- [Canned tuna brands](/demand/global-en/categories/canned-tuna-brands)

## How has branded search demand for Sirena changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sirena worldwide fell from 368K to 246K.
- Across the 12 months ending September 2026, Sirena’s estimated Share of Search among canned tuna brands worldwide decreased from 85% to 71.9%.
- Across the 12 months ending September 2026, Sirena’s estimated Share of Search among canned tuna brands worldwide peaked at 85% in October 2025 and was lowest at 68.4% in June 2026.

## How did search popularity change for canned tuna brands worldwide in September 2026?

- In September 2026, John West gained estimated Share of Search among canned tuna brands worldwide, from 4% to 11.8%.
- In September 2026, Rio Mare gained estimated Share of Search among canned tuna brands worldwide, from 8.3% to 12.3%.
- In September 2026, Sirena lost estimated Share of Search among canned tuna brands worldwide, from 82.2% to 71.9%.
- In September 2026, Sole Mare lost estimated Share of Search among canned tuna brands worldwide, from 3.3% to 1.6%.
- Greenseas’ estimated Share of Search among canned tuna brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.
- Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canned tuna brands | 368K | 85% | 1 |
| Nov 2025 | Canned tuna brands | 301K | 83.6% | 1 |
| Dec 2025 | Canned tuna brands | 301K | 84.7% | 1 |
| Jan 2026 | Canned tuna brands | 301K | 83% | 1 |
| Feb 2026 | Canned tuna brands | 301K | 83.5% | 1 |
| Mar 2026 | Canned tuna brands | 368K | 84.2% | 1 |
| Apr 2026 | Canned tuna brands | 301K | 82.3% | 1 |
| May 2026 | Canned tuna brands | 368K | 71.4% | 1 |
| Jun 2026 | Canned tuna brands | 301K | 68.4% | 1 |
| Jul 2026 | Canned tuna brands | 301K | 78.4% | 1 |
| Aug 2026 | Canned tuna brands | 368K | 82.2% | 1 |
| Sep 2026 | Canned tuna brands | 246K | 71.9% | 1 |

## How is Sirena measured?

Brandwave collects information about searches that people make online using Sirena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sirena”

## Which canned tuna brands compete with Sirena?

- [Rio Mare](/demand/global-en/brands/rio-mare): Head-to-head: /demand/global-en/compare/rio-mare-vs-sirena
- [John West](/demand/global-en/brands/john-west): Head-to-head: /demand/global-en/compare/john-west-vs-sirena
- [Greenseas](/demand/global-en/brands/greenseas): Head-to-head: /demand/global-en/compare/greenseas-vs-sirena
- [Sole Mare](/demand/global-en/brands/sole-mare): Head-to-head: /demand/global-en/compare/sirena-vs-sole-mare
- [Brunswick](/demand/global-en/brands/brunswick): Head-to-head: /demand/global-en/compare/brunswick-vs-sirena

## Who owns Sirena?

Sirena is owned by Simplot Australia. Brandwave does not track any other brands owned by Simplot Australia.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Sirena?

Sirena is owned by Simplot Australia. Brandwave does not track any other brands owned by Simplot Australia.

## Cite this page

Brandwave. "Sirena: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sirena

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sirena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.