---
title: "Singer: search popularity and Share of Search worldwide"
description: "Singer makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/singer"
publisher: "Brandwave"
---

# Singer: search popularity and Share of Search worldwide

Singer makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Singer
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sewing machine brands**: 3.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sewing machine brands | 5 | 3.6% | 14.8K |
| Overlocker brands | 5 | 3.8% | 14.8K |

- [Sewing machine brands](/demand/global-en/categories/sewing-machine-brands)
- [Overlocker brands](/demand/global-en/categories/overlocker-brands)

## How has branded search demand for Singer changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Singer worldwide held steady at 14.8K.
- Across the 11 months ending August 2026, Singer’s estimated Share of Search among sewing machine brands worldwide peaked at 3.9% in October 2025 and was lowest at 2.9% in January 2026.
- Across the 11 months ending August 2026, Singer’s estimated Share of Search among overlocker brands worldwide held steady, from 4% to 3.8%.

## How did search popularity change for sewing machine brands worldwide in August 2026?

- Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
- Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## How did search popularity change for overlocker brands worldwide in August 2026?

- In August 2026, Elna gained estimated Share of Search among overlocker brands worldwide, from 5.8% to 7%.
- In August 2026, Brother lost estimated Share of Search among overlocker brands worldwide, from 57.8% to 57.1%.
- Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sewing machine brands | 14.8K | 3.9% | 5 |
| Nov 2025 | Sewing machine brands | 12.1K | 3.2% | 5 |
| Dec 2025 | Sewing machine brands | 12.1K | 3.2% | 5 |
| Jan 2026 | Sewing machine brands | 12.1K | 2.9% | 5 |
| Feb 2026 | Sewing machine brands | 12.1K | 3.3% | 5 |
| Mar 2026 | Sewing machine brands | 12.1K | 3.4% | 5 |
| Apr 2026 | Sewing machine brands | 12.1K | 3.4% | 5 |
| May 2026 | Sewing machine brands | 12.1K | 3.4% | 5 |
| Jun 2026 | Sewing machine brands | 12.1K | 3.3% | 5 |
| Jul 2026 | Sewing machine brands | 14.8K | 3.6% | 5 |
| Aug 2026 | Sewing machine brands | 14.8K | 3.6% | 5 |
| Sep 2026 | Sewing machine brands | — | — | — |
| Oct 2025 | Overlocker brands | 14.8K | 4% | 5 |
| Nov 2025 | Overlocker brands | 12.1K | 3.4% | 5 |
| Dec 2025 | Overlocker brands | 12.1K | 3.4% | 5 |
| Jan 2026 | Overlocker brands | 12.1K | 3.1% | 5 |
| Feb 2026 | Overlocker brands | 12.1K | 3.4% | 5 |
| Mar 2026 | Overlocker brands | 12.1K | 3.5% | 5 |
| Apr 2026 | Overlocker brands | 12.1K | 3.5% | 5 |
| May 2026 | Overlocker brands | 12.1K | 3.5% | 5 |
| Jun 2026 | Overlocker brands | 12.1K | 3.6% | 5 |
| Jul 2026 | Overlocker brands | 14.8K | 3.9% | 5 |
| Aug 2026 | Overlocker brands | 14.8K | 3.8% | 5 |
| Sep 2026 | Overlocker brands | — | — | — |

## How is Singer measured?

Brandwave collects information about searches that people make online using Singer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “singer machine”

## Which sewing machine brands compete with Singer?

- [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/brother-vs-singer
- [Janome](/demand/global-en/brands/janome): Head-to-head: /demand/global-en/compare/janome-vs-singer
- [Bernina](/demand/global-en/brands/bernina): Head-to-head: /demand/global-en/compare/bernina-vs-singer
- [Pfaff](/demand/global-en/brands/pfaff): Head-to-head: /demand/global-en/compare/pfaff-vs-singer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Singer: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/singer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/singer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.