---
title: "Simrad: search popularity and Share of Search worldwide"
description: "Simrad makes marine electronics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/simrad"
publisher: "Brandwave"
---

# Simrad: search popularity and Share of Search worldwide

Simrad makes marine electronics sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Simrad
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among marine electronics brands**: 0.33%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Marine electronics brands | 4 | 0.33% | 18.1K |

- [Marine electronics brands](/demand/global-en/categories/marine-electronics-brands)

## How has branded search demand for Simrad changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Simrad worldwide rose from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands worldwide held steady, from 0.4% to 0.33%.

## How did search popularity change for marine electronics brands worldwide in August 2026?

- Garmin’s estimated Share of Search among marine electronics brands worldwide has gained ground for 3 months in a row, from 98.1% to 98.6% in August 2026.
- Estimated monthly branded searches for Simrad worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for B&G worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marine electronics brands | 14.8K | 0.4% | 4 |
| Nov 2025 | Marine electronics brands | 14.8K | 0.32% | 4 |
| Dec 2025 | Marine electronics brands | 12.1K | 0.27% | 4 |
| Jan 2026 | Marine electronics brands | 14.8K | 0.33% | 4 |
| Feb 2026 | Marine electronics brands | 14.8K | 0.41% | 4 |
| Mar 2026 | Marine electronics brands | 14.8K | 0.33% | 4 |
| Apr 2026 | Marine electronics brands | 14.8K | 0.33% | 4 |
| May 2026 | Marine electronics brands | 18.1K | 0.39% | 4 |
| Jun 2026 | Marine electronics brands | 18.1K | 0.41% | 4 |
| Jul 2026 | Marine electronics brands | 18.1K | 0.41% | 4 |
| Aug 2026 | Marine electronics brands | 18.1K | 0.33% | 4 |
| Sep 2026 | Marine electronics brands | — | — | — |

## How is Simrad measured?

Brandwave collects information about searches that people make online using Simrad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “simrad”

## Which marine electronics brands compete with Simrad?

- [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/garmin-vs-simrad
- [Lowrance](/demand/global-en/brands/lowrance): Head-to-head: /demand/global-en/compare/lowrance-vs-simrad
- [Raymarine](/demand/global-en/brands/raymarine): Head-to-head: /demand/global-en/compare/raymarine-vs-simrad
- [B&G](/demand/global-en/brands/b-g): Head-to-head: /demand/global-en/compare/b-g-vs-simrad
- [Furuno](/demand/global-en/brands/furuno): Head-to-head: /demand/global-en/compare/furuno-vs-simrad

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Simrad: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/simrad

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/simrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.