--- title: "Simplehuman: search popularity and Share of Search worldwide" description: "Simplehuman is household brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/simplehuman" publisher: "Brandwave" --- # Simplehuman: search popularity and Share of Search worldwide Simplehuman is household brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Simplehuman - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bin liner brands**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bin liner brands | 3 | 8.3% | 74K | | Soap dispenser brands | 5 | 8.7% | 74K | | Toilet brush brands | 3 | 25.6% | 74K | | Makeup mirror brands | 1 | 43.4% | 74K | - [Bin liner brands](/demand/global-en/categories/bin-liner-brands) - [Soap dispenser brands](/demand/global-en/categories/soap-dispenser-brands) - [Toilet brush brands](/demand/global-en/categories/toilet-brush-brands) - [Makeup mirror brands](/demand/global-en/categories/makeup-mirror-brands) ## How has branded search demand for Simplehuman changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Simplehuman worldwide rose from 49.5K to 74K. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide increased from 6% to 8.3%. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide peaked at 8.7% in July 2026 and was lowest at 6% in October 2025. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide increased from 5.8% to 8.7%. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among soap dispenser brands worldwide peaked at 8.7% in August 2026 and was lowest at 2.9% in May 2026. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide increased from 18.5% to 25.6%. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide peaked at 25.7% in December 2025 and was lowest at 18.5% in October 2025. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among makeup mirror brands worldwide increased from 30.9% to 43.4%. - Across the 11 months ending August 2026, Simplehuman rose from 2nd to 1st among makeup mirror brands worldwide. ## How did search popularity change for bin liner brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%. - In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%. - In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%. - Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026. - Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. ## How did search popularity change for soap dispenser brands worldwide in August 2026? - In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%. - In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%. - Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026. ## How did search popularity change for toilet brush brands worldwide in August 2026? - Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026. - Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## How did search popularity change for makeup mirror brands worldwide in August 2026? - In August 2026, Simplehuman overtook Conair to take the highest estimated Share of Search among makeup mirror brands worldwide, at 43.4%. - In August 2026, Conair lost estimated Share of Search among makeup mirror brands worldwide, from 38.5% to 35.5%. - In August 2026, Beautify lost estimated Share of Search among makeup mirror brands worldwide, from 21.1% to 19.4%. - Estimated monthly branded searches for Deweisn worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026. - Estimated monthly branded searches for Riki Loves Riki worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Fancii worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bin liner brands | 49.5K | 6% | 3 | | Nov 2025 | Bin liner brands | 60.5K | 6.8% | 3 | | Dec 2025 | Bin liner brands | 74K | 8.2% | 3 | | Jan 2026 | Bin liner brands | 74K | 8.2% | 4 | | Feb 2026 | Bin liner brands | 60.5K | 7.2% | 3 | | Mar 2026 | Bin liner brands | 60.5K | 6.6% | 3 | | Apr 2026 | Bin liner brands | 60.5K | 7.3% | 3 | | May 2026 | Bin liner brands | 60.5K | 7.3% | 3 | | Jun 2026 | Bin liner brands | 49.5K | 6% | 3 | | Jul 2026 | Bin liner brands | 60.5K | 8.7% | 2 | | Aug 2026 | Bin liner brands | 74K | 8.3% | 3 | | Sep 2026 | Bin liner brands | — | — | — | | Oct 2025 | Soap dispenser brands | 49.5K | 5.8% | 5 | | Nov 2025 | Soap dispenser brands | 60.5K | 6.5% | 5 | | Dec 2025 | Soap dispenser brands | 74K | 8.2% | 5 | | Jan 2026 | Soap dispenser brands | 74K | 7.7% | 5 | | Feb 2026 | Soap dispenser brands | 60.5K | 7.9% | 5 | | Mar 2026 | Soap dispenser brands | 60.5K | 7.3% | 5 | | Apr 2026 | Soap dispenser brands | 60.5K | 7% | 5 | | May 2026 | Soap dispenser brands | 60.5K | 2.9% | 5 | | Jun 2026 | Soap dispenser brands | 49.5K | 6.8% | 5 | | Jul 2026 | Soap dispenser brands | 60.5K | 8.4% | 5 | | Aug 2026 | Soap dispenser brands | 74K | 8.7% | 5 | | Sep 2026 | Soap dispenser brands | — | — | — | | Oct 2025 | Toilet brush brands | 49.5K | 18.5% | 3 | | Nov 2025 | Toilet brush brands | 60.5K | 20.5% | 3 | | Dec 2025 | Toilet brush brands | 74K | 25.7% | 2 | | Jan 2026 | Toilet brush brands | 74K | 24% | 2 | | Feb 2026 | Toilet brush brands | 60.5K | 23% | 3 | | Mar 2026 | Toilet brush brands | 60.5K | 24% | 2 | | Apr 2026 | Toilet brush brands | 60.5K | 23.1% | 3 | | May 2026 | Toilet brush brands | 60.5K | 24.2% | 3 | | Jun 2026 | Toilet brush brands | 49.5K | 20.7% | 3 | | Jul 2026 | Toilet brush brands | 60.5K | 25.6% | 3 | | Aug 2026 | Toilet brush brands | 74K | 25.6% | 3 | | Sep 2026 | Toilet brush brands | — | — | — | | Oct 2025 | Makeup mirror brands | 49.5K | 30.9% | 2 | | Nov 2025 | Makeup mirror brands | 60.5K | 34.9% | 2 | | Dec 2025 | Makeup mirror brands | 74K | 35.9% | 2 | | Jan 2026 | Makeup mirror brands | 74K | 39.9% | 2 | | Feb 2026 | Makeup mirror brands | 60.5K | 38.4% | 2 | | Mar 2026 | Makeup mirror brands | 60.5K | 38.4% | 2 | | Apr 2026 | Makeup mirror brands | 60.5K | 38.5% | 2 | | May 2026 | Makeup mirror brands | 60.5K | 35.4% | 2 | | Jun 2026 | Makeup mirror brands | 49.5K | 31% | 2 | | Jul 2026 | Makeup mirror brands | 60.5K | 38.5% | 2 | | Aug 2026 | Makeup mirror brands | 74K | 43.4% | 1 | | Sep 2026 | Makeup mirror brands | — | — | — | ## How is Simplehuman measured? Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “simplehuman” ## Which bin liner brands compete with Simplehuman? - [Hippo](/demand/global-en/brands/hippo-cmms): Head-to-head: /demand/global-en/compare/hippo-cmms-vs-simplehuman - [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-simplehuman - [Hefty](/demand/global-en/brands/hefty): Head-to-head: /demand/global-en/compare/hefty-vs-simplehuman - [Glad](/demand/global-en/brands/glad): Head-to-head: /demand/global-en/compare/glad-vs-simplehuman - [Ruffies](/demand/global-en/brands/ruffies): Head-to-head: /demand/global-en/compare/ruffies-vs-simplehuman ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Simplehuman: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/simplehuman This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/simplehuman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.