--- title: "Simple: search popularity and Share of Search worldwide" description: "Simple is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/simple-skincare" publisher: "Brandwave" --- # Simple: search popularity and Share of Search worldwide Simple is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Simple - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cleansers**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cleansers | 6 | 0.15% | 12.1K | | Face wash brands | 5 | 0.17% | 12.1K | | Make up remover | 6 | 0.39% | 12.1K | | Toners | 5 | 0.4% | 12.1K | - [Cleansers](/demand/global-en/categories/cleansers) - [Face wash brands](/demand/global-en/categories/face-wash-brands) - [Make up remover](/demand/global-en/categories/make-up-remover) - [Toners](/demand/global-en/categories/toners) ## How has branded search demand for Simple changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Simple worldwide held steady at 12.1K. - Across the 11 months ending August 2026, Simple’s estimated Share of Search among cleansers worldwide held steady, from 0.17% to 0.15%. - Across the 11 months ending August 2026, Simple’s estimated Share of Search among face wash brands worldwide held steady, from 0.18% to 0.17%. - Across the 11 months ending August 2026, Simple’s estimated Share of Search among make up remover worldwide held steady, from 0.4% to 0.39%. - Across the 11 months ending August 2026, Simple’s estimated Share of Search among toners worldwide held steady, from 0.46% to 0.4%. ## How did search popularity change for cleansers worldwide in August 2026? - In August 2026, Neutrogena overtook Garnier to rank 4th among cleansers worldwide, at 8.6%. - In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%. - In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%. ## How did search popularity change for face wash brands worldwide in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%. - In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%. - In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%. - In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%. ## How did search popularity change for make up remover worldwide in August 2026? - In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%. - In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%. - In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%. - Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026. ## How did search popularity change for toners worldwide in August 2026? - In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 15.1% to 17.7%. - In August 2026, La Roche-Posay lost estimated Share of Search among toners worldwide, from 76.7% to 74.5%. - Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cleansers | 12.1K | 0.17% | 6 | | Nov 2025 | Cleansers | 14.8K | 0.18% | 6 | | Dec 2025 | Cleansers | 12.1K | 0.16% | 6 | | Jan 2026 | Cleansers | 12.1K | 0.15% | 6 | | Feb 2026 | Cleansers | 12.1K | 0.16% | 6 | | Mar 2026 | Cleansers | 12.1K | 0.14% | 6 | | Apr 2026 | Cleansers | 12.1K | 0.14% | 6 | | May 2026 | Cleansers | 12.1K | 0.15% | 6 | | Jun 2026 | Cleansers | 9.9K | 0.13% | 6 | | Jul 2026 | Cleansers | 12.1K | 0.16% | 6 | | Aug 2026 | Cleansers | 12.1K | 0.15% | 6 | | Sep 2026 | Cleansers | — | — | — | | Oct 2025 | Face wash brands | 12.1K | 0.18% | 5 | | Nov 2025 | Face wash brands | 14.8K | 0.2% | 5 | | Dec 2025 | Face wash brands | 12.1K | 0.16% | 5 | | Jan 2026 | Face wash brands | 12.1K | 0.16% | 5 | | Feb 2026 | Face wash brands | 12.1K | 0.17% | 5 | | Mar 2026 | Face wash brands | 12.1K | 0.15% | 5 | | Apr 2026 | Face wash brands | 12.1K | 0.15% | 5 | | May 2026 | Face wash brands | 12.1K | 0.16% | 5 | | Jun 2026 | Face wash brands | 9.9K | 0.14% | 5 | | Jul 2026 | Face wash brands | 12.1K | 0.17% | 5 | | Aug 2026 | Face wash brands | 12.1K | 0.17% | 5 | | Sep 2026 | Face wash brands | — | — | — | | Oct 2025 | Make up remover | 12.1K | 0.4% | 6 | | Nov 2025 | Make up remover | 14.8K | 0.41% | 6 | | Dec 2025 | Make up remover | 12.1K | 0.39% | 6 | | Jan 2026 | Make up remover | 12.1K | 0.38% | 6 | | Feb 2026 | Make up remover | 12.1K | 0.43% | 6 | | Mar 2026 | Make up remover | 12.1K | 0.38% | 6 | | Apr 2026 | Make up remover | 12.1K | 0.38% | 6 | | May 2026 | Make up remover | 12.1K | 0.38% | 6 | | Jun 2026 | Make up remover | 9.9K | 0.36% | 6 | | Jul 2026 | Make up remover | 12.1K | 0.4% | 6 | | Aug 2026 | Make up remover | 12.1K | 0.39% | 6 | | Sep 2026 | Make up remover | — | — | — | | Oct 2025 | Toners | 12.1K | 0.46% | 5 | | Nov 2025 | Toners | 14.8K | 0.46% | 5 | | Dec 2025 | Toners | 12.1K | 0.39% | 5 | | Jan 2026 | Toners | 12.1K | 0.39% | 5 | | Feb 2026 | Toners | 12.1K | 0.4% | 5 | | Mar 2026 | Toners | 12.1K | 0.34% | 5 | | Apr 2026 | Toners | 12.1K | 0.34% | 5 | | May 2026 | Toners | 12.1K | 0.34% | 5 | | Jun 2026 | Toners | 9.9K | 0.34% | 5 | | Jul 2026 | Toners | 12.1K | 0.41% | 5 | | Aug 2026 | Toners | 12.1K | 0.4% | 5 | | Sep 2026 | Toners | — | — | — | ## How is Simple measured? Brandwave collects information about searches that people make online using Simple’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “simple skincare” ## Which cleansers compete with Simple? - [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-simple-skincare - [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-simple-skincare - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-simple-skincare - [Neutrogena](/demand/global-en/brands/neutrogena): Head-to-head: /demand/global-en/compare/neutrogena-vs-simple-skincare - [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-simple-skincare ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Simple: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/simple-skincare This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/simple-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.