---
title: "Simon & Schuster: search popularity and Share of Search worldwide"
description: "Simon & Schuster is book publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/simon-schuster"
publisher: "Brandwave"
---

# Simon & Schuster: search popularity and Share of Search worldwide

Simon & Schuster is book publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Simon & Schuster
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among book publishers**: 17.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Book publishers | 3 | 17.9% | 40.5K |

- [Book publishers](/demand/global-en/categories/book-publishers)

## How has branded search demand for Simon & Schuster changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Simon & Schuster worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide decreased from 19.4% to 17.9%.
- Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide peaked at 21.3% in November 2025 and was lowest at 17.2% in April 2026.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 23.1% to 26.7%.
- In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.
- In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Book publishers | 49.5K | 19.4% | 3 |
| Nov 2025 | Book publishers | 49.5K | 21.3% | 3 |
| Dec 2025 | Book publishers | 40.5K | 18.4% | 3 |
| Jan 2026 | Book publishers | 49.5K | 18.4% | 3 |
| Feb 2026 | Book publishers | 40.5K | 19.1% | 3 |
| Mar 2026 | Book publishers | 49.5K | 19.6% | 3 |
| Apr 2026 | Book publishers | 40.5K | 17.2% | 3 |
| May 2026 | Book publishers | 40.5K | 19.4% | 3 |
| Jun 2026 | Book publishers | 33.1K | 17.3% | 3 |
| Jul 2026 | Book publishers | 40.5K | 18.9% | 3 |
| Aug 2026 | Book publishers | 40.5K | 17.9% | 3 |
| Sep 2026 | Book publishers | — | — | — |

## How is Simon & Schuster measured?

Brandwave collects information about searches that people make online using Simon & Schuster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “simon and schuster”

## Which book publishers compete with Simon & Schuster?

- [Penguin Random House](/demand/global-en/brands/penguin-random-house): Head-to-head: /demand/global-en/compare/penguin-random-house-vs-simon-schuster
- [HarperCollins](/demand/global-en/brands/harpercollins): Head-to-head: /demand/global-en/compare/harpercollins-vs-simon-schuster
- [Bloomsbury](/demand/global-en/brands/bloomsbury): Head-to-head: /demand/global-en/compare/bloomsbury-vs-simon-schuster
- [Macmillan](/demand/global-en/brands/macmillan): Head-to-head: /demand/global-en/compare/macmillan-vs-simon-schuster
- [Hachette](/demand/global-en/brands/hachette): Head-to-head: /demand/global-en/compare/hachette-vs-simon-schuster

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Simon & Schuster: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/simon-schuster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/simon-schuster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.