--- title: "Sim-Lab: search popularity worldwide" description: "Sim-Lab makes aluminium sim racing rigs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sim-lab" publisher: "Brandwave" --- # Sim-Lab: search popularity worldwide Sim-Lab makes aluminium sim racing rigs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sim-Lab - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sim racing brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sim racing brands | 10 | 1.8% | 18.1K | - [Sim racing brands](/demand/global-en/categories/sim-racing-brands) ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sim-Lab did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Sim-Lab changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sim-Lab worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Sim-Lab’s share of searches among sim racing brands worldwide held steady, from 1.6% to 1.8%. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches. - In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%. - In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%. - Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026. - In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide. - In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sim racing brands | 22.2K | 1.6% | 10 | | Nov 2025 | Sim racing brands | 22.2K | 1.2% | 10 | | Dec 2025 | Sim racing brands | 22.2K | 1% | 10 | | Jan 2026 | Sim racing brands | 22.2K | 1.3% | 10 | | Feb 2026 | Sim racing brands | 18.1K | 1.5% | 10 | | Mar 2026 | Sim racing brands | 18.1K | 1.5% | 10 | | Apr 2026 | Sim racing brands | 18.1K | 1.6% | 10 | | May 2026 | Sim racing brands | 18.1K | 1.2% | 10 | | Jun 2026 | Sim racing brands | 18.1K | 1.5% | 10 | | Jul 2026 | Sim racing brands | 14.8K | 1.5% | 10 | | Aug 2026 | Sim racing brands | 18.1K | 1.8% | 10 | | Sep 2026 | Sim racing brands | 18.1K | 1.8% | 10 | ## How are Sim-Lab’s branded searches counted? Brandwave collects information about searches that people make online using Sim-Lab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sim-lab” ## Which sim racing brands compete with Sim-Lab? - [Logitech](/demand/global-en/brands/logitech) - [Fanatec](/demand/global-en/brands/fanatec) - [Moza](/demand/global-en/brands/moza) - [Playseat](/demand/global-en/brands/playseat) - [Simagic](/demand/global-en/brands/simagic) - [Thrustmaster](/demand/global-en/brands/thrustmaster) - [Next Level Racing](/demand/global-en/brands/next-level-racing): Head-to-head: /demand/global-en/compare/next-level-racing-vs-sim-lab - [Simucube](/demand/global-en/brands/simucube): Head-to-head: /demand/global-en/compare/sim-lab-vs-simucube - [Trak Racer](/demand/global-en/brands/trak-racer): Head-to-head: /demand/global-en/compare/sim-lab-vs-trak-racer - [Heusinkveld](/demand/global-en/brands/heusinkveld): Head-to-head: /demand/global-en/compare/heusinkveld-vs-sim-lab - [Asetek SimSports](/demand/global-en/brands/asetek-simsports): Head-to-head: /demand/global-en/compare/asetek-simsports-vs-sim-lab ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sim-Lab: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sim-lab This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sim-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.