--- title: "How popular is Silk? Searches and AI answers worldwide" description: "Silk makes plant-based milks and creamers for Danone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/silk" publisher: "Brandwave" --- # How popular is Silk? Searches and AI answers worldwide Silk makes plant-based milks and creamers for Danone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Silk - **Owned by**: Danone - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among coffee creamer brands**: 2.3% ## Where does Silk compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee creamer brands | 7 | 2.3% | 9.9K | - [Coffee creamer brands](/demand/global-en/categories/coffee-creamer-brands) ## Top coffee creamer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Silk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silk is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chobani | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | International Delight | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Coffee mate | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Califia Farms | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | nutpods | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Natural Bliss | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Silk | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Oatly | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Starbucks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laird Superfood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee creamer brands - Asked ChatGPT "Which coffee creamer should I buy?": 1. Chobani, 2. International Delight, 3. Califia Farms - Asked ChatGPT "What are the best coffee creamer brands?": 1. Chobani, 2. Coffee mate, 3. International Delight, 4. nutpods, 5. Oatly, 6. Silk - Asked ChatGPT "What's the best dairy-free coffee creamer?": 1. Califia Farms, 2. nutpods, 3. Silk - Searched Google, AI Overview "coffee creamer": 1. Coffee mate, 2. International Delight, 3. Natural Bliss, 4. Califia Farms, 5. Chobani - Searched Google, AI Overview "best coffee creamer": 1. Coffee mate, 2. Natural Bliss, 3. Chobani, 4. Califia Farms, 5. nutpods Not named in any answer: Starbucks and Laird Superfood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Silk changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Silk worldwide held steady at 9.9K. - Across the 12 months ending October 2026, Silk’s share of searches among coffee creamer brands worldwide decreased from 2.8% to 2.3%. - Across the 12 months ending October 2026, Silk fell from 6th to 7th among coffee creamer brands worldwide. ## How did search popularity change for coffee creamer brands worldwide in October 2026? - In October 2026, Coffee mate overtook Chobani to become the leader among coffee creamer brands worldwide, with 39% of the searches. - In October 2026, Starbucks overtook International Delight to rank 3rd among coffee creamer brands worldwide, with 7.8% of the searches. - In October 2026, Chobani lost share of searches among coffee creamer brands worldwide, from 35.1% to 31.9%. - In October 2026, International Delight lost share of searches among coffee creamer brands worldwide, from 8.5% to 7.1%. - In October 2026, nutpods lost share of searches among coffee creamer brands worldwide, from 7% to 5.8%. - Estimated monthly branded searches for Natural Bliss worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Coffee creamer brands | 9.9K | 2.8% | 6 | | Dec 2025 | Coffee creamer brands | 9.9K | 2.9% | 6 | | Jan 2026 | Coffee creamer brands | 12.1K | 2.9% | 7 | | Feb 2026 | Coffee creamer brands | 9.9K | 2.8% | 7 | | Mar 2026 | Coffee creamer brands | 9.9K | 2.8% | 8 | | Apr 2026 | Coffee creamer brands | 8.1K | 2.8% | 8 | | May 2026 | Coffee creamer brands | 8.1K | 2.5% | 8 | | Jun 2026 | Coffee creamer brands | 8.1K | 2.7% | 7 | | Jul 2026 | Coffee creamer brands | 8.1K | 2.3% | 8 | | Aug 2026 | Coffee creamer brands | 8.1K | 2% | 8 | | Sep 2026 | Coffee creamer brands | 8.1K | 2.1% | 7 | | Oct 2026 | Coffee creamer brands | 9.9K | 2.3% | 7 | ## How are Silk’s branded searches counted? Brandwave collects information about searches that people make online using Silk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “silk creamer” ## Which coffee creamer brands compete with Silk? - [Coffee mate](/demand/global-en/brands/coffee-mate) - [Chobani](/demand/global-en/brands/chobani) - [Starbucks](/demand/global-en/brands/starbucks) - [International Delight](/demand/global-en/brands/international-delight): Head-to-head: /demand/global-en/compare/international-delight-vs-silk - [nutpods](/demand/global-en/brands/nutpods): Head-to-head: /demand/global-en/compare/nutpods-vs-silk - [Natural Bliss](/demand/global-en/brands/natural-bliss): Head-to-head: /demand/global-en/compare/natural-bliss-vs-silk - [Laird Superfood](/demand/global-en/brands/laird-superfood): Head-to-head: /demand/global-en/compare/laird-superfood-vs-silk - [Califia Farms](/demand/global-en/brands/califia-farms): Head-to-head: /demand/global-en/compare/califia-farms-vs-silk - [Oatly](/demand/global-en/brands/oatly) ## Who owns Silk? Silk is owned by Danone. Brandwave also tracks Activia, International Delight and Oikos, owned by the same company, worldwide. - [Danone](/demand/global-en/companies/danone): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Silk? Silk is owned by Danone. Brandwave also tracks Activia, International Delight and Oikos, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Silk? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/silk This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/silk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.