--- title: "Silhouette: search popularity and Share of Search worldwide" description: "Silhouette is a craft cutting machine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/silhouette" publisher: "Brandwave" --- # Silhouette: search popularity and Share of Search worldwide Silhouette is a craft cutting machine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Silhouette - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among craft supplies**: 42.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Craft supplies | 2 | 42.7% | 823K | | Craft cutting machine brands | 2 | 43.3% | 823K | - [Craft supplies](/demand/global-en/categories/craft-supplies) - [Craft cutting machine brands](/demand/global-en/categories/cutting-machine-brands) ## How has branded search demand for Silhouette changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Silhouette worldwide fell from 1M to 823K. - Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide decreased from 48.2% to 42.7%. - Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide peaked at 52.1% in March 2026 and was lowest at 39.8% in December 2025. - Across the 11 months ending August 2026, Silhouette fell from 1st to 2nd among craft supplies worldwide. - Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft cutting machine brands worldwide decreased from 48.6% to 43.3%. - Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft cutting machine brands worldwide peaked at 52.9% in March 2026 and was lowest at 40.1% in December 2025. - Across the 11 months ending August 2026, Silhouette fell from 1st to 2nd among craft cutting machine brands worldwide. ## How did search popularity change for craft supplies worldwide in August 2026? - In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%. - In August 2026, Silhouette lost estimated Share of Search among craft supplies worldwide, from 46.3% to 42.7%. - In August 2026, Brother lost estimated Share of Search among craft supplies worldwide, from 12.4% to 11.4%. - Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for craft cutting machine brands worldwide in August 2026? - In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3%. - In August 2026, Silhouette lost estimated Share of Search among craft cutting machine brands worldwide, from 47.1% to 43.3%. - In August 2026, Brother lost estimated Share of Search among craft cutting machine brands worldwide, from 12.6% to 11.5%. - Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Siser worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Craft supplies | 1M | 48.2% | 1 | | Nov 2025 | Craft supplies | 1M | 44.4% | 2 | | Dec 2025 | Craft supplies | 823K | 39.8% | 2 | | Jan 2026 | Craft supplies | 1M | 47.2% | 1 | | Feb 2026 | Craft supplies | 823K | 47.3% | 1 | | Mar 2026 | Craft supplies | 1M | 52.1% | 1 | | Apr 2026 | Craft supplies | 823K | 47.3% | 1 | | May 2026 | Craft supplies | 1M | 48.3% | 1 | | Jun 2026 | Craft supplies | 823K | 47.2% | 1 | | Jul 2026 | Craft supplies | 823K | 46.3% | 1 | | Aug 2026 | Craft supplies | 823K | 42.7% | 2 | | Sep 2026 | Craft supplies | — | — | — | | Oct 2025 | Craft cutting machine brands | 1M | 48.6% | 1 | | Nov 2025 | Craft cutting machine brands | 1M | 44.8% | 2 | | Dec 2025 | Craft cutting machine brands | 823K | 40.1% | 2 | | Jan 2026 | Craft cutting machine brands | 1M | 47.8% | 1 | | Feb 2026 | Craft cutting machine brands | 823K | 47.9% | 1 | | Mar 2026 | Craft cutting machine brands | 1M | 52.9% | 1 | | Apr 2026 | Craft cutting machine brands | 823K | 47.9% | 1 | | May 2026 | Craft cutting machine brands | 1M | 49% | 1 | | Jun 2026 | Craft cutting machine brands | 823K | 48% | 1 | | Jul 2026 | Craft cutting machine brands | 823K | 47.1% | 1 | | Aug 2026 | Craft cutting machine brands | 823K | 43.3% | 2 | | Sep 2026 | Craft cutting machine brands | — | — | — | ## How is Silhouette measured? Brandwave collects information about searches that people make online using Silhouette’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “silhouette” ## Which craft supplies compete with Silhouette? - [Cricut](/demand/global-en/brands/cricut): Head-to-head: /demand/global-en/compare/cricut-vs-silhouette - [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/brother-vs-silhouette - [Spellbinders](/demand/global-en/brands/spellbinders): Head-to-head: /demand/global-en/compare/silhouette-vs-spellbinders - [Sizzix](/demand/global-en/brands/sizzix): Head-to-head: /demand/global-en/compare/silhouette-vs-sizzix - [American Crafts](/demand/global-en/brands/american-crafts): Head-to-head: /demand/global-en/compare/american-crafts-vs-silhouette ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Silhouette: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/silhouette This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/silhouette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.