--- title: "Silentnight: search popularity and Share of Search worldwide" description: "Silentnight is bed maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/silentnight" publisher: "Brandwave" --- # Silentnight: search popularity and Share of Search worldwide Silentnight is bed maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Silentnight - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among heated blanket brands**: 9.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heated blanket brands | 4 | 9.1% | 74K | | Mattress topper brands | 4 | 9.7% | 74K | | Duvet brands | 3 | 16.6% | 74K | | Pillow brands | 3 | 17.2% | 74K | - [Heated blanket brands](/demand/global-en/categories/heated-blanket-brands) - [Mattress topper brands](/demand/global-en/categories/mattress-topper-brands) - [Duvet brands](/demand/global-en/categories/duvet-brands) - [Pillow brands](/demand/global-en/categories/pillow-brands) ## How has branded search demand for Silentnight changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Silentnight worldwide fell from 135K to 74K. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide decreased from 15% to 9.1%. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide peaked at 47.9% in December 2025 and was lowest at 7.7% in June 2026. - Across the 11 months ending August 2026, Silentnight fell from 2nd to 4th among heated blanket brands worldwide. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide decreased from 19.1% to 9.7%. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide peaked at 65.2% in December 2025 and was lowest at 9.7% in June 2026. - Across the 11 months ending August 2026, Silentnight fell from 3rd to 4th among mattress topper brands worldwide. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide decreased from 27.8% to 16.6%. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among duvet brands worldwide peaked at 73.2% in December 2025 and was lowest at 16.4% in June 2026. - Across the 11 months ending August 2026, Silentnight fell from 2nd to 3rd among duvet brands worldwide. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide decreased from 27.3% to 17.2%. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among pillow brands worldwide peaked at 75% in December 2025 and was lowest at 17.2% in August 2026. - Across the 11 months ending August 2026, Silentnight fell from 2nd to 3rd among pillow brands worldwide. ## How did search popularity change for heated blanket brands worldwide in August 2026? - In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%. - In August 2026, Dreamland lost estimated Share of Search among heated blanket brands worldwide, from 68.7% to 67.3%. - HoMedics’ estimated Share of Search among heated blanket brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026. - Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. - Estimated monthly branded searches for Beurer worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for mattress topper brands worldwide in August 2026? - In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%. - In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%. - In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%. - In August 2026, Tempur-Pedic lost estimated Share of Search among mattress topper brands worldwide, from 23.4% to 21.7%. - In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%. - In August 2026, Brooklyn Bedding lost estimated Share of Search among mattress topper brands worldwide, from 8.7% to 8.1%. ## How did search popularity change for duvet brands worldwide in August 2026? - In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%. - In August 2026, Emma Sleep gained estimated Share of Search among duvet brands worldwide, from 12.1% to 13.6%. - In August 2026, Parachute gained estimated Share of Search among duvet brands worldwide, from 14% to 14.9%. - In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%. - In August 2026, Silentnight lost estimated Share of Search among duvet brands worldwide, from 18.1% to 16.6%. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## How did search popularity change for pillow brands worldwide in August 2026? - In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%. - In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%. - In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%. - In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%. - In August 2026, Sealy lost estimated Share of Search among pillow brands worldwide, from 12.2% to 11.5%. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heated blanket brands | 135K | 15% | 2 | | Nov 2025 | Heated blanket brands | 368K | 22.7% | 2 | | Dec 2025 | Heated blanket brands | 1M | 47.9% | 1 | | Jan 2026 | Heated blanket brands | 165K | 19.2% | 2 | | Feb 2026 | Heated blanket brands | 90.5K | 12.2% | 3 | | Mar 2026 | Heated blanket brands | 90.5K | 10.8% | 2 | | Apr 2026 | Heated blanket brands | 74K | 9% | 4 | | May 2026 | Heated blanket brands | 90.5K | 10.8% | 2 | | Jun 2026 | Heated blanket brands | 60.5K | 7.7% | 4 | | Jul 2026 | Heated blanket brands | 74K | 9.2% | 3 | | Aug 2026 | Heated blanket brands | 74K | 9.1% | 4 | | Sep 2026 | Heated blanket brands | — | — | — | | Oct 2025 | Mattress topper brands | 135K | 19.1% | 3 | | Nov 2025 | Mattress topper brands | 368K | 31% | 1 | | Dec 2025 | Mattress topper brands | 1M | 65.2% | 1 | | Jan 2026 | Mattress topper brands | 165K | 19.9% | 2 | | Feb 2026 | Mattress topper brands | 90.5K | 11.2% | 3 | | Mar 2026 | Mattress topper brands | 90.5K | 13.5% | 3 | | Apr 2026 | Mattress topper brands | 74K | 11.1% | 3 | | May 2026 | Mattress topper brands | 90.5K | 11% | 3 | | Jun 2026 | Mattress topper brands | 60.5K | 9.7% | 3 | | Jul 2026 | Mattress topper brands | 74K | 10.5% | 3 | | Aug 2026 | Mattress topper brands | 74K | 9.7% | 4 | | Sep 2026 | Mattress topper brands | — | — | — | | Oct 2025 | Duvet brands | 135K | 27.8% | 2 | | Nov 2025 | Duvet brands | 368K | 39.7% | 1 | | Dec 2025 | Duvet brands | 1M | 73.2% | 1 | | Jan 2026 | Duvet brands | 165K | 24.4% | 2 | | Feb 2026 | Duvet brands | 90.5K | 22% | 2 | | Mar 2026 | Duvet brands | 90.5K | 20.9% | 2 | | Apr 2026 | Duvet brands | 74K | 18.8% | 2 | | May 2026 | Duvet brands | 90.5K | 19.5% | 2 | | Jun 2026 | Duvet brands | 60.5K | 16.4% | 2 | | Jul 2026 | Duvet brands | 74K | 18.1% | 2 | | Aug 2026 | Duvet brands | 74K | 16.6% | 3 | | Sep 2026 | Duvet brands | — | — | — | | Oct 2025 | Pillow brands | 135K | 27.3% | 2 | | Nov 2025 | Pillow brands | 368K | 43.7% | 1 | | Dec 2025 | Pillow brands | 1M | 75% | 1 | | Jan 2026 | Pillow brands | 165K | 29.1% | 1 | | Feb 2026 | Pillow brands | 90.5K | 21.4% | 2 | | Mar 2026 | Pillow brands | 90.5K | 22.2% | 2 | | Apr 2026 | Pillow brands | 74K | 19.6% | 2 | | May 2026 | Pillow brands | 90.5K | 21.4% | 2 | | Jun 2026 | Pillow brands | 60.5K | 17.3% | 2 | | Jul 2026 | Pillow brands | 74K | 18.3% | 2 | | Aug 2026 | Pillow brands | 74K | 17.2% | 3 | | Sep 2026 | Pillow brands | — | — | — | ## How is Silentnight measured? Brandwave collects information about searches that people make online using Silentnight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “silentnight” ## Which heated blanket brands compete with Silentnight? - [Dreamland](/demand/global-en/brands/dreamland): Head-to-head: /demand/global-en/compare/dreamland-vs-silentnight - [Sunbeam](/demand/global-en/brands/sunbeam): Head-to-head: /demand/global-en/compare/silentnight-vs-sunbeam - [Beurer](/demand/global-en/brands/beurer): Head-to-head: /demand/global-en/compare/beurer-vs-silentnight - [HoMedics](/demand/global-en/brands/homedics): Head-to-head: /demand/global-en/compare/homedics-vs-silentnight - [Slumberdown](/demand/global-en/brands/slumberdown): Head-to-head: /demand/global-en/compare/silentnight-vs-slumberdown ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Silentnight: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/silentnight This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/silentnight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.