---
title: "Sift: search popularity and Share of Search worldwide"
description: "Sift is a fraud detection platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sift"
publisher: "Brandwave"
---

# Sift: search popularity and Share of Search worldwide

Sift is a fraud detection platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sift
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fraud detection platforms**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fraud detection platforms | 5 | 2% | 590 |

- [Fraud detection platforms](/demand/global-en/categories/fraud-detection-platforms)

## How has branded search demand for Sift changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sift worldwide fell from 1K to 590.
- Across the 11 months ending August 2026, Sift’s estimated Share of Search among fraud detection platforms worldwide decreased from 3.4% to 2%.
- Across the 11 months ending August 2026, Sift’s estimated Share of Search among fraud detection platforms worldwide peaked at 3.6% in March 2026 and was lowest at 1.9% in July 2026.

## How did search popularity change for fraud detection platforms worldwide in August 2026?

- In August 2026, Forter gained estimated Share of Search among fraud detection platforms worldwide, from 34% to 35.9%.
- In August 2026, Riskified gained estimated Share of Search among fraud detection platforms worldwide, from 21.9% to 23.2%.
- In August 2026, Kount gained estimated Share of Search among fraud detection platforms worldwide, from 9.4% to 10.1%.
- In August 2026, Signifyd lost estimated Share of Search among fraud detection platforms worldwide, from 32.7% to 28.7%.
- Estimated monthly branded searches for Sift worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fraud detection platforms | 1K | 3.4% | 5 |
| Nov 2025 | Fraud detection platforms | 880 | 3.3% | 5 |
| Dec 2025 | Fraud detection platforms | 720 | 2.7% | 5 |
| Jan 2026 | Fraud detection platforms | 880 | 3% | 5 |
| Feb 2026 | Fraud detection platforms | 720 | 2.9% | 5 |
| Mar 2026 | Fraud detection platforms | 1K | 3.6% | 5 |
| Apr 2026 | Fraud detection platforms | 880 | 3.4% | 5 |
| May 2026 | Fraud detection platforms | 720 | 2.9% | 5 |
| Jun 2026 | Fraud detection platforms | 720 | 2.4% | 5 |
| Jul 2026 | Fraud detection platforms | 590 | 1.9% | 5 |
| Aug 2026 | Fraud detection platforms | 590 | 2% | 5 |
| Sep 2026 | Fraud detection platforms | — | — | — |

## How is Sift measured?

Brandwave collects information about searches that people make online using Sift’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sift science”

## Which fraud detection platforms compete with Sift?

- [Forter](/demand/global-en/brands/forter): Head-to-head: /demand/global-en/compare/forter-vs-sift
- [Signifyd](/demand/global-en/brands/signifyd): Head-to-head: /demand/global-en/compare/sift-vs-signifyd
- [Riskified](/demand/global-en/brands/riskified): Head-to-head: /demand/global-en/compare/riskified-vs-sift
- [Kount](/demand/global-en/brands/kount): Head-to-head: /demand/global-en/compare/kount-vs-sift

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sift: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sift

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sift. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.