---
title: "Sia: search popularity and Share of Search worldwide"
description: "Sia is abrasive maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sia"
publisher: "Brandwave"
---

# Sia: search popularity and Share of Search worldwide

Sia is abrasive maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sia
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among abrasive brands**: 89.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Abrasive brands | 1 | 89.2% | 1.8M |

- [Abrasive brands](/demand/global-en/categories/abrasive-brands)

## How has branded search demand for Sia changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sia worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide increased from 87.2% to 89.2%.
- Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide peaked at 90.5% in May 2026 and was lowest at 85% in November 2025.

## How did search popularity change for abrasive brands worldwide in August 2026?

- In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 88.7% to 89.2%.
- Estimated monthly branded searches for Saint-Gobain worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
- Estimated monthly branded searches for Mirka worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Abrasive brands | 1.8M | 87.2% | 1 |
| Nov 2025 | Abrasive brands | 1.5M | 85% | 1 |
| Dec 2025 | Abrasive brands | 2.2M | 89.8% | 1 |
| Jan 2026 | Abrasive brands | 1.8M | 85.5% | 1 |
| Feb 2026 | Abrasive brands | 1.5M | 86.8% | 1 |
| Mar 2026 | Abrasive brands | 1.5M | 86.6% | 1 |
| Apr 2026 | Abrasive brands | 1.8M | 88.9% | 1 |
| May 2026 | Abrasive brands | 1.8M | 90.5% | 1 |
| Jun 2026 | Abrasive brands | 1.5M | 88.7% | 1 |
| Jul 2026 | Abrasive brands | 1.5M | 88.7% | 1 |
| Aug 2026 | Abrasive brands | 1.8M | 89.2% | 1 |
| Sep 2026 | Abrasive brands | — | — | — |

## How is Sia measured?

Brandwave collects information about searches that people make online using Sia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sia”

## Which abrasive brands compete with Sia?

- [Norton](/demand/global-en/brands/norton): Head-to-head: /demand/global-en/compare/norton-vs-sia
- [Mirka](/demand/global-en/brands/mirka): Head-to-head: /demand/global-en/compare/mirka-vs-sia
- [Klingspor](/demand/global-en/brands/klingspor): Head-to-head: /demand/global-en/compare/klingspor-vs-sia
- [Saint-Gobain](/demand/global-en/brands/saint-gobain): Head-to-head: /demand/global-en/compare/saint-gobain-vs-sia
- [3M Peltor](/demand/global-en/brands/3m-peltor): Head-to-head: /demand/global-en/compare/3m-peltor-vs-sia

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.