--- title: "Shutterstock: search popularity and Share of Search worldwide" description: "Shutterstock is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/shutterstock" publisher: "Brandwave" --- # Shutterstock: search popularity and Share of Search worldwide Shutterstock is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shutterstock - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among stock footage libraries**: 26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock footage libraries | 2 | 26% | 1.2M | | Photography services | 1 | 42.1% | 1.2M | - [Stock footage libraries](/demand/global-en/categories/stock-footage-libraries) - [Photography services](/demand/global-en/categories/photography-services) ## How has branded search demand for Shutterstock changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Shutterstock worldwide fell from 2.2M to 1.2M. - Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock footage libraries worldwide decreased from 32.4% to 26%. - Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock footage libraries worldwide peaked at 32.4% in October 2025 and was lowest at 24.7% in July 2026. - Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among photography services worldwide decreased from 51.3% to 42.1%. - Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among photography services worldwide peaked at 51.5% in January 2026 and was lowest at 39.9% in July 2026. ## How did search popularity change for stock footage libraries worldwide in August 2026? - In August 2026, Pexels gained estimated Share of Search among stock footage libraries worldwide, from 45.4% to 47.8%. - In August 2026, Shutterstock gained estimated Share of Search among stock footage libraries worldwide, from 24.7% to 26%. - In August 2026, Getty Images lost estimated Share of Search among stock footage libraries worldwide, from 20.7% to 17.9%. - In August 2026, Envato Elements lost estimated Share of Search among stock footage libraries worldwide, from 7.5% to 6.4%. - Estimated monthly branded searches for Storyblocks worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## How did search popularity change for photography services worldwide in August 2026? - In August 2026, Shutterstock gained estimated Share of Search among photography services worldwide, from 39.9% to 42.1%. - In August 2026, Pixieset gained estimated Share of Search among photography services worldwide, from 22.7% to 24%. - In August 2026, SmugMug gained estimated Share of Search among photography services worldwide, from 3.1% to 4%. - In August 2026, Getty Images lost estimated Share of Search among photography services worldwide, from 33.4% to 28.9%. - Estimated monthly branded searches for Snappr worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026. - Estimated monthly branded searches for ShootProof worldwide fell 18.2% over 11 measured months, from 33.9K to 27.7K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock footage libraries | 2.2M | 32.4% | 2 | | Nov 2025 | Stock footage libraries | 1.8M | 29.2% | 2 | | Dec 2025 | Stock footage libraries | 1.8M | 29.3% | 2 | | Jan 2026 | Stock footage libraries | 1.8M | 29.8% | 2 | | Feb 2026 | Stock footage libraries | 1.5M | 25.8% | 2 | | Mar 2026 | Stock footage libraries | 1.8M | 28.7% | 2 | | Apr 2026 | Stock footage libraries | 1.5M | 25.7% | 2 | | May 2026 | Stock footage libraries | 1.5M | 26.2% | 2 | | Jun 2026 | Stock footage libraries | 1.5M | 28.7% | 2 | | Jul 2026 | Stock footage libraries | 1.2M | 24.7% | 2 | | Aug 2026 | Stock footage libraries | 1.2M | 26% | 2 | | Sep 2026 | Stock footage libraries | — | — | — | | Oct 2025 | Photography services | 2.2M | 51.3% | 1 | | Nov 2025 | Photography services | 1.8M | 49.2% | 1 | | Dec 2025 | Photography services | 1.8M | 49.5% | 1 | | Jan 2026 | Photography services | 1.8M | 51.5% | 1 | | Feb 2026 | Photography services | 1.5M | 47.9% | 1 | | Mar 2026 | Photography services | 1.8M | 48.3% | 1 | | Apr 2026 | Photography services | 1.5M | 44.4% | 1 | | May 2026 | Photography services | 1.5M | 44.5% | 1 | | Jun 2026 | Photography services | 1.5M | 44.8% | 1 | | Jul 2026 | Photography services | 1.2M | 39.9% | 1 | | Aug 2026 | Photography services | 1.2M | 42.1% | 1 | | Sep 2026 | Photography services | — | — | — | ## How is Shutterstock measured? Brandwave collects information about searches that people make online using Shutterstock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shutterstock” ## Which stock footage libraries compete with Shutterstock? - [Pexels](/demand/global-en/brands/pexels): Head-to-head: /demand/global-en/compare/pexels-vs-shutterstock - [Getty Images](/demand/global-en/brands/getty-images): Head-to-head: /demand/global-en/compare/getty-images-vs-shutterstock - [Envato Elements](/demand/global-en/brands/envato-elements): Head-to-head: /demand/global-en/compare/envato-elements-vs-shutterstock - [Storyblocks](/demand/global-en/brands/storyblocks): Head-to-head: /demand/global-en/compare/shutterstock-vs-storyblocks ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shutterstock: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/shutterstock This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shutterstock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.