---
title: "Shutterfly: search popularity and Share of Search worldwide"
description: "Shutterfly offers custom printed photo books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/shutterfly"
publisher: "Brandwave"
---

# Shutterfly: search popularity and Share of Search worldwide

Shutterfly offers custom printed photo books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shutterfly
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among photo book printing services**: 59.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Photo book printing services | 1 | 59.7% | 1M |

- [Photo book printing services](/demand/global-en/categories/photo-book-printing-services)

## How has branded search demand for Shutterfly changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Shutterfly worldwide fell from 1.5M to 1M.
- Across the 11 months ending August 2026, Shutterfly’s estimated Share of Search among photo book printing services worldwide decreased from 65.7% to 59.7%.
- Across the 11 months ending August 2026, Shutterfly’s estimated Share of Search among photo book printing services worldwide peaked at 70% in November 2025 and was lowest at 55.7% in February 2026.

## How did search popularity change for photo book printing services worldwide in August 2026?

- In August 2026, Shutterfly gained estimated Share of Search among photo book printing services worldwide, from 56.7% to 59.7%.
- In August 2026, Photobox gained estimated Share of Search among photo book printing services worldwide, from 24.2% to 26.2%.
- In August 2026, Mixbook lost estimated Share of Search among photo book printing services worldwide, from 10% to 7.3%.
- In August 2026, Artifact Uprising lost estimated Share of Search among photo book printing services worldwide, from 4.7% to 3%.
- In August 2026, Chatbooks lost estimated Share of Search among photo book printing services worldwide, from 4.4% to 3.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Photo book printing services | 1.5M | 65.7% | 1 |
| Nov 2025 | Photo book printing services | 3.4M | 70% | 1 |
| Dec 2025 | Photo book printing services | 3.4M | 66.5% | 1 |
| Jan 2026 | Photo book printing services | 1.3M | 57% | 1 |
| Feb 2026 | Photo book printing services | 841K | 55.7% | 1 |
| Mar 2026 | Photo book printing services | 1M | 59.4% | 1 |
| Apr 2026 | Photo book printing services | 1.3M | 67.3% | 1 |
| May 2026 | Photo book printing services | 1.2M | 63.5% | 1 |
| Jun 2026 | Photo book printing services | 1M | 61.5% | 1 |
| Jul 2026 | Photo book printing services | 862K | 56.7% | 1 |
| Aug 2026 | Photo book printing services | 1M | 59.7% | 1 |
| Sep 2026 | Photo book printing services | — | — | — |

## How is Shutterfly measured?

Brandwave collects information about searches that people make online using Shutterfly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “photobook shutterfly”
- “photobooks shutterfly”
- “shutterfly”
- “shutterfly com”
- “shutterfly photo book”
- “shutterfly photobooks”

## Which photo book printing services compete with Shutterfly?

- [Photobox](/demand/global-en/brands/photobox): Head-to-head: /demand/global-en/compare/photobox-vs-shutterfly
- [Mixbook](/demand/global-en/brands/mixbook): Head-to-head: /demand/global-en/compare/mixbook-vs-shutterfly
- [Chatbooks](/demand/global-en/brands/chatbooks): Head-to-head: /demand/global-en/compare/chatbooks-vs-shutterfly
- [Artifact Uprising](/demand/global-en/brands/artifact-uprising): Head-to-head: /demand/global-en/compare/artifact-uprising-vs-shutterfly

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shutterfly: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/shutterfly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shutterfly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.