--- title: "Shop Fox: search popularity worldwide" description: "Shop Fox makes woodworking machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/shop-fox" publisher: "Brandwave" --- # Shop Fox: search popularity worldwide Shop Fox makes woodworking machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shop Fox - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among mortise machine brands**: 0.17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mortise machine brands | 5 | 0.17% | 1.6K | - [Mortise machine brands](/demand/global-en/categories/mortise-machine-brands) ## Top mortise machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shop Fox was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shop Fox is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Powermatic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Jet | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Grizzly | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Shop Fox | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mortise machine brands - Asked ChatGPT "Which mortise machine brand should I buy?": 1. Powermatic, 2. Jet, 3. Grizzly, 4. Shop Fox - Asked ChatGPT "What are the best mortise machine brands?": 1. Powermatic, 2. Jet, 3. Grizzly, 4. Shop Fox - Asked ChatGPT "What's the best mortise machine brand for a woodworking shop?": 1. Powermatic, 2. Jet - Searched Google, AI Overview "mortise machine for sale": 1. Shop Fox, 2. Grizzly - Searched Google, AI Overview "woodworking mortiser": 1. Grizzly, 2. Jet, 3. Powermatic Not named in any answer: Makita. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Shop Fox changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Shop Fox worldwide fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Shop Fox’s share of searches among mortise machine brands worldwide held steady, from 0.14% to 0.17%. ## How did search popularity change for mortise machine brands worldwide in September 2026? - Estimated monthly branded searches for Jet worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026. - Estimated monthly branded searches for Shop Fox worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mortise machine brands | 1.9K | 0.14% | 5 | | Nov 2025 | Mortise machine brands | 1.9K | 0.14% | 5 | | Dec 2025 | Mortise machine brands | 1.9K | 0.17% | 5 | | Jan 2026 | Mortise machine brands | 1.9K | 0.2% | 5 | | Feb 2026 | Mortise machine brands | 1.9K | 0.2% | 5 | | Mar 2026 | Mortise machine brands | 1.9K | 0.17% | 5 | | Apr 2026 | Mortise machine brands | 1.6K | 0.17% | 5 | | May 2026 | Mortise machine brands | 1.6K | 0.17% | 5 | | Jun 2026 | Mortise machine brands | 1.6K | 0.17% | 5 | | Jul 2026 | Mortise machine brands | 1.6K | 0.2% | 5 | | Aug 2026 | Mortise machine brands | 1.6K | 0.17% | 5 | | Sep 2026 | Mortise machine brands | 1.6K | 0.17% | 5 | ## How are Shop Fox’s branded searches counted? Brandwave collects information about searches that people make online using Shop Fox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shop fox” ## Which mortise machine brands compete with Shop Fox? - [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/makita-vs-shop-fox - [Grizzly](/demand/global-en/brands/grizzly): Head-to-head: /demand/global-en/compare/grizzly-vs-shop-fox - [Powermatic](/demand/global-en/brands/powermatic): Head-to-head: /demand/global-en/compare/powermatic-vs-shop-fox - [Jet](/demand/global-en/brands/jet): Head-to-head: /demand/global-en/compare/jet-vs-shop-fox ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shop Fox: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/shop-fox This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shop-fox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.