--- title: "SHL: search popularity worldwide" description: "SHL is a pre-employment assessment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/shl" publisher: "Brandwave" --- # SHL: search popularity worldwide SHL is a pre-employment assessment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SHL - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pre-employment assessment platforms**: 38.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pre-employment assessment platforms | 2 | 38.3% | 550K | | Skills assessment platforms | 2 | 38.5% | 550K | - [Pre-employment assessment platforms](/demand/global-en/categories/pre-employment-assessment-platforms) - [Skills assessment platforms](/demand/global-en/categories/skills-assessment-platforms) ## Top pre-employment assessment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SHL was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SHL is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Criteria | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TestGorilla | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HackerRank | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SHL | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TestDome | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vervoe | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mercer Mettl | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Harver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pre-employment assessment platforms - Asked ChatGPT "Which pre-employment assessment platform should I use?": 1. TestGorilla, 2. Criteria, 3. SHL, 4. HackerRank, 5. Mercer Mettl - Asked ChatGPT "What are the best pre-employment assessment platforms?": 1. TestGorilla, 2. Criteria, 3. SHL, 4. Vervoe, 5. HackerRank, 6. Mercer Mettl - Asked ChatGPT "What's the best pre-employment assessment platform for a small hiring team?": 1. Criteria, 2. TestDome, 3. TestGorilla, 4. HackerRank - Searched Google, AI Overview "pre employment assessment platforms": 1. Criteria, 2. TestGorilla, 3. HackerRank - Searched Google, AI Overview "best pre employment tests": 1. TestGorilla Not named in any answer: Harver. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for SHL changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SHL worldwide fell from 823K to 550K. - Across the 12 months ending September 2026, SHL’s share of searches among pre-employment assessment platforms worldwide decreased from 47.8% to 38.3%. - Across the 12 months ending September 2026, SHL’s share of searches among pre-employment assessment platforms worldwide peaked at 57.4% in March 2026 and was lowest at 11.1% in July 2026. - Across the 12 months ending September 2026, SHL’s share of searches among skills assessment platforms worldwide decreased from 47.6% to 38.5%. - Across the 12 months ending September 2026, SHL’s share of searches among skills assessment platforms worldwide peaked at 57.3% in March 2026 and was lowest at 11.2% in July 2026. ## How did search popularity change for pre-employment assessment platforms worldwide in September 2026? - In September 2026, SHL gained share of searches among pre-employment assessment platforms worldwide, from 13.4% to 38.3%. - In September 2026, HackerRank lost share of searches among pre-employment assessment platforms worldwide, from 81.5% to 57.4%. - TestGorilla’s share of searches among pre-employment assessment platforms worldwide has lost ground for 3 months in a row, from 4.4% to 2.2% in September 2026. - Mercer Mettl’s share of searches among pre-employment assessment platforms worldwide has lost ground for 3 months in a row, from 1.7% to 0.84% in September 2026. - Estimated monthly branded searches for Criteria worldwide rose 200% over 12 measured months, from 10 to 30 in September 2026. - Estimated monthly branded searches for Vervoe worldwide fell 38.1% over 12 measured months, from 3.2K to 2K in September 2026. ## How did search popularity change for skills assessment platforms worldwide in September 2026? - In September 2026, SHL gained share of searches among skills assessment platforms worldwide, from 13.3% to 38.5%. - In September 2026, HackerRank lost share of searches among skills assessment platforms worldwide, from 81.1% to 57.6%. - In September 2026, CodeSignal lost share of searches among skills assessment platforms worldwide, from 3.3% to 2.3%. - Codility’s share of searches among skills assessment platforms worldwide has lost ground for 3 months in a row, from 2.1% to 1% in September 2026. - iMocha’s share of searches among skills assessment platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.31% in September 2026. - In September 2026, Criteria Corp fell from 5th to 6th among skills assessment platforms worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pre-employment assessment platforms | 823K | 47.8% | 2 | | Nov 2025 | Pre-employment assessment platforms | 550K | 42.6% | 2 | | Dec 2025 | Pre-employment assessment platforms | 550K | 42.9% | 2 | | Jan 2026 | Pre-employment assessment platforms | 823K | 52.7% | 1 | | Feb 2026 | Pre-employment assessment platforms | 550K | 42.6% | 2 | | Mar 2026 | Pre-employment assessment platforms | 1M | 57.4% | 1 | | Apr 2026 | Pre-employment assessment platforms | 550K | 42.6% | 2 | | May 2026 | Pre-employment assessment platforms | 135K | 20.9% | 2 | | Jun 2026 | Pre-employment assessment platforms | 110K | 15.3% | 2 | | Jul 2026 | Pre-employment assessment platforms | 110K | 11.1% | 2 | | Aug 2026 | Pre-employment assessment platforms | 135K | 13.4% | 2 | | Sep 2026 | Pre-employment assessment platforms | 550K | 38.3% | 2 | | Oct 2025 | Skills assessment platforms | 823K | 47.6% | 2 | | Nov 2025 | Skills assessment platforms | 550K | 42.4% | 2 | | Dec 2025 | Skills assessment platforms | 550K | 42.6% | 2 | | Jan 2026 | Skills assessment platforms | 823K | 52.2% | 1 | | Feb 2026 | Skills assessment platforms | 550K | 42.5% | 2 | | Mar 2026 | Skills assessment platforms | 1M | 57.3% | 1 | | Apr 2026 | Skills assessment platforms | 550K | 42.8% | 2 | | May 2026 | Skills assessment platforms | 135K | 20.9% | 2 | | Jun 2026 | Skills assessment platforms | 110K | 15.4% | 2 | | Jul 2026 | Skills assessment platforms | 110K | 11.2% | 2 | | Aug 2026 | Skills assessment platforms | 135K | 13.3% | 2 | | Sep 2026 | Skills assessment platforms | 550K | 38.5% | 2 | ## How are SHL’s branded searches counted? Brandwave collects information about searches that people make online using SHL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shl” ## Which pre-employment assessment platforms compete with SHL? - [HackerRank](/demand/global-en/brands/hackerrank): Head-to-head: /demand/global-en/compare/hackerrank-vs-shl - [TestGorilla](/demand/global-en/brands/testgorilla): Head-to-head: /demand/global-en/compare/shl-vs-testgorilla - [Mercer Mettl](/demand/global-en/brands/mercer-mettl): Head-to-head: /demand/global-en/compare/mercer-mettl-vs-shl - [Harver](/demand/global-en/brands/harver): Head-to-head: /demand/global-en/compare/harver-vs-shl - [TestDome](/demand/global-en/brands/testdome): Head-to-head: /demand/global-en/compare/shl-vs-testdome - [Vervoe](/demand/global-en/brands/vervoe) - [Criteria](/demand/global-en/brands/criteria-assessment) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SHL: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/shl This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.