--- title: "Shires: search popularity and Share of Search worldwide" description: "Shires is equestrian brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/shires" publisher: "Brandwave" --- # Shires: search popularity and Share of Search worldwide Shires is equestrian brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shires - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among equestrian boots**: 0.79% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Equestrian boots | 3 | 0.79% | 5.4K | | Horse rugs | 3 | 16.4% | 5.4K | - [Equestrian boots](/demand/global-en/categories/equestrian-boots) - [Horse rugs](/demand/global-en/categories/horse-rugs) ## How has branded search demand for Shires changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Shires worldwide fell from 6.6K to 5.4K. - Across the 11 months ending August 2026, Shires’ estimated Share of Search among equestrian boots worldwide held steady, from 0.95% to 0.79%. - Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide increased from 14.9% to 16.4%. - Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide peaked at 19.4% in July 2026 and was lowest at 12.6% in November 2025. ## How did search popularity change for equestrian boots worldwide in August 2026? - In August 2026, Toggi rose from 6th to 5th among equestrian boots worldwide. - In August 2026, Sherwood fell from 5th to 6th among equestrian boots worldwide. - Estimated monthly branded searches for Mountain Horse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026. - Estimated monthly branded searches for Dublin worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026. - Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## How did search popularity change for horse rugs worldwide in August 2026? - In August 2026, Premier Equine gained estimated Share of Search among horse rugs worldwide, from 53.2% to 55.1%. - In August 2026, Horseware gained estimated Share of Search among horse rugs worldwide, from 23.7% to 24.7%. - In August 2026, Shires lost estimated Share of Search among horse rugs worldwide, from 19.4% to 16.4%. - Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026. - Estimated monthly branded searches for Rambo worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026. - Estimated monthly branded searches for Amigo worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Equestrian boots | 6.6K | 0.95% | 3 | | Nov 2025 | Equestrian boots | 6.6K | 0.65% | 3 | | Dec 2025 | Equestrian boots | 5.4K | 0.53% | 3 | | Jan 2026 | Equestrian boots | 5.4K | 0.78% | 3 | | Feb 2026 | Equestrian boots | 5.4K | 0.96% | 3 | | Mar 2026 | Equestrian boots | 6.6K | 0.96% | 3 | | Apr 2026 | Equestrian boots | 5.4K | 0.79% | 3 | | May 2026 | Equestrian boots | 5.4K | 0.79% | 3 | | Jun 2026 | Equestrian boots | 5.4K | 0.79% | 3 | | Jul 2026 | Equestrian boots | 5.4K | 0.96% | 3 | | Aug 2026 | Equestrian boots | 5.4K | 0.79% | 3 | | Sep 2026 | Equestrian boots | — | — | — | | Oct 2025 | Horse rugs | 6.6K | 14.9% | 3 | | Nov 2025 | Horse rugs | 6.6K | 12.6% | 3 | | Dec 2025 | Horse rugs | 5.4K | 14.3% | 3 | | Jan 2026 | Horse rugs | 5.4K | 13.6% | 3 | | Feb 2026 | Horse rugs | 5.4K | 16.2% | 3 | | Mar 2026 | Horse rugs | 6.6K | 17% | 3 | | Apr 2026 | Horse rugs | 5.4K | 16.4% | 3 | | May 2026 | Horse rugs | 5.4K | 16.3% | 3 | | Jun 2026 | Horse rugs | 5.4K | 16.4% | 3 | | Jul 2026 | Horse rugs | 5.4K | 19.4% | 3 | | Aug 2026 | Horse rugs | 5.4K | 16.4% | 3 | | Sep 2026 | Horse rugs | — | — | — | ## How is Shires measured? Brandwave collects information about searches that people make online using Shires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shires equestrian” ## Which equestrian boots compete with Shires? - [Ariat](/demand/global-en/brands/ariat): Head-to-head: /demand/global-en/compare/ariat-vs-shires - [Mountain Horse](/demand/global-en/brands/mountain-horse): Head-to-head: /demand/global-en/compare/mountain-horse-vs-shires - [Dublin](/demand/global-en/brands/dublin): Head-to-head: /demand/global-en/compare/dublin-vs-shires - [Toggi](/demand/global-en/brands/toggi): Head-to-head: /demand/global-en/compare/shires-vs-toggi - [Sherwood](/demand/global-en/brands/sherwood): Head-to-head: /demand/global-en/compare/sherwood-vs-shires ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shires: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/shires This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.