--- title: "Sheridan: search popularity and Share of Search worldwide" description: "Sheridan sells bed linen in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sheridan" publisher: "Brandwave" --- # Sheridan: search popularity and Share of Search worldwide Sheridan sells bed linen in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sheridan - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among towel brands**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Towel brands | 3 | 3.5% | 301K | | Bed sheet brands | 1 | 48.1% | 301K | - [Towel brands](/demand/global-en/categories/towel-brands) - [Bed sheet brands](/demand/global-en/categories/bed-sheet-brands) ## How has branded search demand for Sheridan changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sheridan worldwide held steady at 301K. - Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among towel brands worldwide peaked at 4.5% in July 2026 and was lowest at 3.1% in October 2025. - Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide decreased from 50% to 48.1%. - Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide peaked at 57.1% in December 2025 and was lowest at 42.4% in November 2025. ## How did search popularity change for towel brands worldwide in August 2026? - In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%. - In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%. - In August 2026, Christy lost estimated Share of Search among towel brands worldwide, from 2.5% to 1.3%. - In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%. - Estimated monthly branded searches for Bedeck worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026. ## How did search popularity change for bed sheet brands worldwide in August 2026? - In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%. - In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%. - In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%. - In August 2026, Brooklinen lost estimated Share of Search among bed sheet brands worldwide, from 26.7% to 26.1%. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Towel brands | 301K | 3.1% | 3 | | Nov 2025 | Towel brands | 368K | 3.2% | 4 | | Dec 2025 | Towel brands | 450K | 4.1% | 3 | | Jan 2026 | Towel brands | 368K | 3.8% | 3 | | Feb 2026 | Towel brands | 301K | 4.2% | 3 | | Mar 2026 | Towel brands | 301K | 4.2% | 3 | | Apr 2026 | Towel brands | 301K | 4.1% | 4 | | May 2026 | Towel brands | 301K | 4.2% | 3 | | Jun 2026 | Towel brands | 301K | 4.2% | 3 | | Jul 2026 | Towel brands | 301K | 4.5% | 3 | | Aug 2026 | Towel brands | 301K | 3.5% | 3 | | Sep 2026 | Towel brands | — | — | — | | Oct 2025 | Bed sheet brands | 301K | 50% | 1 | | Nov 2025 | Bed sheet brands | 368K | 42.4% | 1 | | Dec 2025 | Bed sheet brands | 450K | 57.1% | 1 | | Jan 2026 | Bed sheet brands | 368K | 45.4% | 1 | | Feb 2026 | Bed sheet brands | 301K | 51.8% | 1 | | Mar 2026 | Bed sheet brands | 301K | 49.8% | 1 | | Apr 2026 | Bed sheet brands | 301K | 51.3% | 1 | | May 2026 | Bed sheet brands | 301K | 46.9% | 1 | | Jun 2026 | Bed sheet brands | 301K | 50.5% | 1 | | Jul 2026 | Bed sheet brands | 301K | 49.9% | 1 | | Aug 2026 | Bed sheet brands | 301K | 48.1% | 1 | | Sep 2026 | Bed sheet brands | — | — | — | ## How is Sheridan measured? Brandwave collects information about searches that people make online using Sheridan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sheridan” ## Which towel brands compete with Sheridan? - [Dunelm](/demand/global-en/brands/dunelm): Head-to-head: /demand/global-en/compare/dunelm-vs-sheridan - [Ralph Lauren](/demand/global-en/brands/ralph-lauren): Head-to-head: /demand/global-en/compare/ralph-lauren-vs-sheridan - [Christy](/demand/global-en/brands/christy): Head-to-head: /demand/global-en/compare/christy-vs-sheridan - [Bedeck](/demand/global-en/brands/bedeck): Head-to-head: /demand/global-en/compare/bedeck-vs-sheridan - [Sanderson](/demand/global-en/brands/sanderson): Head-to-head: /demand/global-en/compare/sanderson-vs-sheridan ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sheridan: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sheridan This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sheridan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.