---
title: "Shein: search popularity worldwide"
description: "An online fast-fashion retailer shipping direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/shein"
publisher: "Brandwave"
---

# Shein: search popularity worldwide

An online fast-fashion retailer shipping direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shein
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among online fashion retailers**: 85.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online fashion retailers | 1 | 85.4% | 37.2M |

- [Online fashion retailers](/demand/global-en/categories/online-fashion-retailers)

## How has branded search demand for Shein changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Shein worldwide fell from 45.5M to 37.2M.
- Across the 12 months ending September 2026, Shein’s estimated Share of Search among online fashion retailers worldwide peaked at 87.7% in May 2026 and was lowest at 82.7% in December 2025.

## How did search popularity change for online fashion retailers worldwide in September 2026?

- In September 2026, ASOS gained estimated Share of Search among online fashion retailers worldwide, from 9.6% to 11.5%.
- In September 2026, Shein lost estimated Share of Search among online fashion retailers worldwide, from 87.7% to 85.4%.
- Estimated monthly branded searches for Boohoo worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.
- Estimated monthly branded searches for White Fox Boutique worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online fashion retailers | 45.5M | 85.4% | 1 |
| Nov 2025 | Online fashion retailers | 45.5M | 83.2% | 1 |
| Dec 2025 | Online fashion retailers | 37.2M | 82.7% | 1 |
| Jan 2026 | Online fashion retailers | 45.5M | 85.9% | 1 |
| Feb 2026 | Online fashion retailers | 37.2M | 85.8% | 1 |
| Mar 2026 | Online fashion retailers | 45.5M | 85.8% | 1 |
| Apr 2026 | Online fashion retailers | 45.5M | 85.8% | 1 |
| May 2026 | Online fashion retailers | 55.6M | 87.7% | 1 |
| Jun 2026 | Online fashion retailers | 45.5M | 87.2% | 1 |
| Jul 2026 | Online fashion retailers | 45.5M | 87.7% | 1 |
| Aug 2026 | Online fashion retailers | 45.5M | 87.7% | 1 |
| Sep 2026 | Online fashion retailers | 37.2M | 85.4% | 1 |

## How is Shein measured?

Brandwave collects information about searches that people make online using Shein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “shein”

## Which online fashion retailers compete with Shein?

- [ASOS](/demand/global-en/brands/asos): Head-to-head: /demand/global-en/compare/asos-vs-shein
- [Boohoo](/demand/global-en/brands/boohoo): Head-to-head: /demand/global-en/compare/boohoo-vs-shein
- [White Fox Boutique](/demand/global-en/brands/white-fox-boutique): Head-to-head: /demand/global-en/compare/shein-vs-white-fox-boutique

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shein: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/shein

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.