--- title: "How popular is SHEGLAM? Searches and AI answers worldwide" description: "SHEGLAM is a makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sheglam" publisher: "Brandwave" --- # How popular is SHEGLAM? Searches and AI answers worldwide SHEGLAM is a makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SHEGLAM - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among lip oil brands**: 0.6% ## Where does SHEGLAM compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lip oil brands | 10 | 0.6% | 1.9K | - [Lip oil brands](/demand/global-en/categories/lip-oil-brands) ## Top lip oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SHEGLAM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dior | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Clarins | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gisou | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | e.l.f. Cosmetics | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yves Saint Laurent | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Fenty Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SHEGLAM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milani | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lip oil brands - Asked ChatGPT "Which lip oil should I buy?": 1. NYX Professional Makeup, 2. Dior - Asked ChatGPT "What are the best lip oils?": 1. Dior, 2. NYX Professional Makeup, 3. Clarins - Asked ChatGPT "What's the best lip oil for dry lips?": 1. Clarins, 2. NYX Professional Makeup, 3. e.l.f. Cosmetics, 4. Dior - Searched Google, AI Overview "lip oil": 1. Gisou, 2. Clarins, 3. Dior - Searched Google, AI Overview "best lip oil": 1. Dior, 2. Clarins, 3. Gisou, 4. Yves Saint Laurent, 5. e.l.f. Cosmetics, 6. NYX Professional Makeup, 7. Milani Not named in any answer: Summer Fridays, Fenty Beauty, Charlotte Tilbury, SHEGLAM and Kosas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for SHEGLAM changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for SHEGLAM worldwide fell from 675K to 452K. - Across the 12 months ending October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide. ## How did search popularity change for lip oil brands worldwide in October 2026? - In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%. - In October 2026, Dior lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%. - In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%. - In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%. - In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide. - In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Lip oil brands | 2.4K | 0.45% | 12 | | Dec 2025 | Lip oil brands | 2.9K | 0.51% | 12 | | Jan 2026 | Lip oil brands | 2.4K | 0.56% | 12 | | Feb 2026 | Lip oil brands | 2.4K | 0.73% | 12 | | Mar 2026 | Lip oil brands | 2.4K | 0.73% | 12 | | Apr 2026 | Lip oil brands | 2.4K | 0.82% | 11 | | May 2026 | Lip oil brands | 2.4K | 0.9% | 10 | | Jun 2026 | Lip oil brands | 2.4K | 0.98% | 10 | | Jul 2026 | Lip oil brands | 1.6K | 0.59% | 12 | | Aug 2026 | Lip oil brands | 1.9K | 0.69% | 12 | | Sep 2026 | Lip oil brands | 1.6K | 0.63% | 12 | | Oct 2026 | Lip oil brands | 1.9K | 0.6% | 10 | ## How are SHEGLAM’s branded searches counted? Brandwave collects information about searches that people make online using SHEGLAM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sheglam” - “sheglam lip oil” ## Which lip oil brands compete with SHEGLAM? - [Dior](/demand/global-en/brands/dior) - [Gisou](/demand/global-en/brands/gisou) - [Clarins](/demand/global-en/brands/clarins) - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics) - [Summer Fridays](/demand/global-en/brands/summer-fridays) - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Yves Saint Laurent](/demand/global-en/brands/yves-saint-laurent): Head-to-head: /demand/global-en/compare/sheglam-vs-yves-saint-laurent - [Fenty Beauty](/demand/global-en/brands/fenty-beauty): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-sheglam - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-sheglam - [Kosas](/demand/global-en/brands/kosas): Head-to-head: /demand/global-en/compare/kosas-vs-sheglam - [Milani](/demand/global-en/brands/milani): Head-to-head: /demand/global-en/compare/milani-vs-sheglam ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is SHEGLAM? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/sheglam This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sheglam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.