--- title: "SheaMoisture: search popularity worldwide" description: "SheaMoisture makes hair and skin care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sheamoisture" publisher: "Brandwave" --- # SheaMoisture: search popularity worldwide SheaMoisture makes hair and skin care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SheaMoisture - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hair mask brands**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair mask brands | 5 | 4.2% | 135K | - [Hair mask brands](/demand/global-en/categories/hair-mask-brands) ## Top hair mask brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SheaMoisture was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SheaMoisture is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | K18 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Moroccanoil | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Amika | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SheaMoisture | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about hair mask brands - Asked ChatGPT "Which hair mask brand should I buy?": 1. K18, 2. Moroccanoil, 3. SheaMoisture - Asked ChatGPT "What are the best hair mask brands?": 1. K18, 2. Olaplex, 3. Moroccanoil, 4. Amika, 5. SheaMoisture, 6. Redken - Asked ChatGPT "What's the best hair mask brand for dry damaged hair?": 1. Kérastase, 2. K18, 3. Amika, 4. Redken, 5. Olaplex - Searched Google, AI Overview "best hair mask": 1. K18, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair mask for dry hair": 1. Redken, 2. Moroccanoil, 3. Kérastase Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for SheaMoisture changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SheaMoisture worldwide fell from 165K to 135K. - Across the 12 months ending September 2026, SheaMoisture’s share of searches among hair mask brands worldwide decreased from 5.3% to 4.2%. - Across the 12 months ending September 2026, SheaMoisture’s share of searches among hair mask brands worldwide peaked at 5.6% in February 2026 and was lowest at 3.9% in November 2025. ## How did search popularity change for hair mask brands worldwide in September 2026? - In September 2026, Kérastase gained share of searches among hair mask brands worldwide, from 55% to 56.4%. - In September 2026, Moroccanoil lost share of searches among hair mask brands worldwide, from 13.5% to 11.3%. - Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. - Estimated monthly branded searches for SheaMoisture worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair mask brands | 165K | 5.3% | 5 | | Nov 2025 | Hair mask brands | 165K | 3.9% | 5 | | Dec 2025 | Hair mask brands | 165K | 4.4% | 5 | | Jan 2026 | Hair mask brands | 165K | 4.7% | 5 | | Feb 2026 | Hair mask brands | 165K | 5.6% | 5 | | Mar 2026 | Hair mask brands | 165K | 4.7% | 5 | | Apr 2026 | Hair mask brands | 165K | 5.4% | 5 | | May 2026 | Hair mask brands | 165K | 5.1% | 5 | | Jun 2026 | Hair mask brands | 135K | 4.7% | 5 | | Jul 2026 | Hair mask brands | 135K | 4.2% | 5 | | Aug 2026 | Hair mask brands | 135K | 4.1% | 5 | | Sep 2026 | Hair mask brands | 135K | 4.2% | 5 | ## How are SheaMoisture’s branded searches counted? Brandwave collects information about searches that people make online using SheaMoisture’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sheamoisture” ## Which hair mask brands compete with SheaMoisture? - [Kérastase](/demand/global-en/brands/kerastase) - [Olaplex](/demand/global-en/brands/olaplex): Head-to-head: /demand/global-en/compare/olaplex-vs-sheamoisture - [Moroccanoil](/demand/global-en/brands/moroccanoil): Head-to-head: /demand/global-en/compare/moroccanoil-vs-sheamoisture - [Redken](/demand/global-en/brands/redken): Head-to-head: /demand/global-en/compare/redken-vs-sheamoisture - [K18](/demand/global-en/brands/k18-hair): Head-to-head: /demand/global-en/compare/k18-hair-vs-sheamoisture - [Amika](/demand/global-en/brands/amika): Head-to-head: /demand/global-en/compare/amika-vs-sheamoisture ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SheaMoisture: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sheamoisture This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sheamoisture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.