--- title: "Shapton: search popularity worldwide" description: "Shapton is a sharpening stone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/shapton" publisher: "Brandwave" --- # Shapton: search popularity worldwide Shapton is a sharpening stone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shapton - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sharpening tool brands**: 0.45% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sharpening tool brands | 8 | 0.45% | 2.4K | | Sharpening stone brands | 4 | 6.5% | 2.4K | - [Sharpening tool brands](/demand/global-en/categories/sharpening-tool-brands) - [Sharpening stone brands](/demand/global-en/categories/sharpening-stone-brands) ## Top sharpening tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shapton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shapton is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shapton | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Chef’sChoice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spyderco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Lansky | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | DMT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smith's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wicked Edge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sharpening tool brands - Asked ChatGPT "Which sharpening tool brand should I buy?": 1. Work Sharp, 2. Shapton, 3. Chef’sChoice - Asked ChatGPT "What are the best sharpening tool brands?": 1. Work Sharp, 2. Shapton, 3. Spyderco, 4. Lansky, 5. Chef’sChoice - Asked ChatGPT "What's the best sharpening tool brand for knife sharpening?": 1. Work Sharp, 2. Shapton, 3. Chef’sChoice, 4. Spyderco - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. Spyderco - Searched Google, AI Overview "knife sharpening tool": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: DMT, Smith's and Wicked Edge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Shapton changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Shapton worldwide held steady at 2.4K. - Across the 12 months ending September 2026, Shapton’s share of searches among sharpening tool brands worldwide held steady at 0.45%. - Across the 12 months ending September 2026, Shapton’s share of searches among sharpening stone brands worldwide increased from 4.5% to 6.5%. - Across the 12 months ending September 2026, Shapton’s share of searches among sharpening stone brands worldwide peaked at 6.5% in September 2026 and was lowest at 3.9% in March 2026. - Across the 12 months ending September 2026, Shapton rose from 5th to 4th among sharpening stone brands worldwide. ## How did search popularity change for sharpening tool brands worldwide in September 2026? - In September 2026, DMT gained share of searches among sharpening tool brands worldwide, from 67.1% to 68.7%. - In September 2026, Work Sharp lost share of searches among sharpening tool brands worldwide, from 6% to 5.1%. - In September 2026, Lansky lost share of searches among sharpening tool brands worldwide, from 4% to 3.4%. - In September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide. - Estimated monthly branded searches for Spyderco worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. - Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026. ## How did search popularity change for sharpening stone brands worldwide in September 2026? - In September 2026, Shapton overtook Wusthof to rank 4th among sharpening stone brands worldwide, with 6.5% of the searches. - In September 2026, Naniwa gained share of searches among sharpening stone brands worldwide, from 41.6% to 49.1%. - In September 2026, Wusthof lost share of searches among sharpening stone brands worldwide, from 12.4% to 4.3%. - In September 2026, Smith's lost share of searches among sharpening stone brands worldwide, from 20% to 19.2%. - In September 2026, Shun rose from 8th to 7th among sharpening stone brands worldwide. - In September 2026, Trend fell from 7th to 8th among sharpening stone brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sharpening tool brands | 2.4K | 0.45% | 8 | | Nov 2025 | Sharpening tool brands | 2.9K | 0.5% | 8 | | Dec 2025 | Sharpening tool brands | 3.6K | 0.61% | 8 | | Jan 2026 | Sharpening tool brands | 2.9K | 0.52% | 8 | | Feb 2026 | Sharpening tool brands | 2.4K | 0.46% | 8 | | Mar 2026 | Sharpening tool brands | 2.4K | 0.39% | 8 | | Apr 2026 | Sharpening tool brands | 2.4K | 0.4% | 8 | | May 2026 | Sharpening tool brands | 2.4K | 0.39% | 8 | | Jun 2026 | Sharpening tool brands | 1.9K | 0.35% | 8 | | Jul 2026 | Sharpening tool brands | 1.9K | 0.37% | 8 | | Aug 2026 | Sharpening tool brands | 2.4K | 0.44% | 8 | | Sep 2026 | Sharpening tool brands | 2.4K | 0.45% | 8 | | Oct 2025 | Sharpening stone brands | 2.4K | 4.5% | 5 | | Nov 2025 | Sharpening stone brands | 2.9K | 5.6% | 5 | | Dec 2025 | Sharpening stone brands | 3.6K | 5.6% | 6 | | Jan 2026 | Sharpening stone brands | 2.9K | 5.1% | 5 | | Feb 2026 | Sharpening stone brands | 2.4K | 4.5% | 5 | | Mar 2026 | Sharpening stone brands | 2.4K | 3.9% | 6 | | Apr 2026 | Sharpening stone brands | 2.4K | 4.3% | 5 | | May 2026 | Sharpening stone brands | 2.4K | 4.8% | 5 | | Jun 2026 | Sharpening stone brands | 1.9K | 4.2% | 6 | | Jul 2026 | Sharpening stone brands | 1.9K | 4.2% | 5 | | Aug 2026 | Sharpening stone brands | 2.4K | 5.5% | 5 | | Sep 2026 | Sharpening stone brands | 2.4K | 6.5% | 4 | ## How are Shapton’s branded searches counted? Brandwave collects information about searches that people make online using Shapton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shapton” ## Which sharpening tool brands compete with Shapton? - [DMT](/demand/global-en/brands/dmt) - [Spyderco](/demand/global-en/brands/spyderco) - [Work Sharp](/demand/global-en/brands/work-sharp): Head-to-head: /demand/global-en/compare/shapton-vs-work-sharp - [Chef’sChoice](/demand/global-en/brands/chefs-choice): Head-to-head: /demand/global-en/compare/chefs-choice-vs-shapton - [Lansky](/demand/global-en/brands/lansky): Head-to-head: /demand/global-en/compare/lansky-vs-shapton - [Smith's](/demand/global-en/brands/smith-s): Head-to-head: /demand/global-en/compare/shapton-vs-smith-s - [Wicked Edge](/demand/global-en/brands/wicked-edge): Head-to-head: /demand/global-en/compare/shapton-vs-wicked-edge ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shapton: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/shapton This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shapton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.