--- title: "Shake Shack: search popularity worldwide" description: "Shake Shack is a burger chain known for its burgers, fries and shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/shake-shack" publisher: "Brandwave" --- # Shake Shack: search popularity worldwide Shake Shack is a burger chain known for its burgers, fries and shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shake Shack - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fast food chains**: 0.92% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fast food chains | 11 | 0.92% | 2.2M | | Milkshake brands | 4 | 1.7% | 7.6K | - [Fast food chains](/demand/global-en/categories/fast-food-chains) - [Milkshake brands](/demand/global-en/categories/milkshake-brands) ## Top fast food chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Shake Shack was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Shake Shack is the eighth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chick-fil-A | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McDonald's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Taco Bell | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Wendy's | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Popeyes | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Subway | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Raising Cane’s | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Shake Shack | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Burger King | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KFC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Carl's Jr. | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nando's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fast food chains - Asked ChatGPT "Which fast food chain should I shop at?": 1. McDonald's, 2. Taco Bell, 3. Chick-fil-A, 4. Wendy's, 5. Popeyes - Asked ChatGPT "What are the best fast food chains?": 1. Chick-fil-A, 2. Popeyes, 3. Taco Bell, 4. McDonald's, 5. Wendy's, 6. Raising Cane’s, 7. Shake Shack - Asked ChatGPT "What's the best fast food chain for a quick meal?": 1. Chick-fil-A, 2. Wendy's, 3. Taco Bell, 4. McDonald's - Searched Google, AI Overview "fast food chains": 1. McDonald's, 2. Subway, 3. Taco Bell, 4. Chick-fil-A, 5. Raising Cane’s, 6. Shake Shack Not named in any answer: Burger King, KFC, Carl's Jr. and Nando's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Shake Shack changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Shake Shack worldwide fell from 2.7M to 2.2M. - Across the 12 months ending September 2026, Shake Shack fell from 9th to 11th among fast food chains worldwide. - Across the 12 months ending September 2026, Shake Shack’s share of searches among milkshake brands worldwide peaked at 3.4% in November 2025 and was lowest at 1.2% in May 2026. ## How did search popularity change for fast food chains worldwide in September 2026? - In September 2026, Chick-fil-A overtook KFC to rank 3rd among fast food chains worldwide, with 10.3% of the searches. - In September 2026, Burger King gained share of searches among fast food chains worldwide, from 11.1% to 12.6%. - In September 2026, Subway gained share of searches among fast food chains worldwide, from 7.5% to 8.4%. - In September 2026, Taco Bell gained share of searches among fast food chains worldwide, from 6.1% to 6.9%. - In September 2026, McDonald's lost share of searches among fast food chains worldwide, from 45.3% to 41.7%. - In September 2026, KFC lost share of searches among fast food chains worldwide, from 11.1% to 10.3%. ## How did search popularity change for milkshake brands worldwide in September 2026? - In September 2026, Nesquik gained share of searches among milkshake brands worldwide, from 79.6% to 82.1%. - In September 2026, Chick-fil-A lost share of searches among milkshake brands worldwide, from 8.8% to 7.4%. - In September 2026, Five Guys lost share of searches among milkshake brands worldwide, from 4.8% to 4%. - Estimated monthly branded searches for Crusha worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. - Estimated monthly branded searches for Shake Shack worldwide fell 12.5% over 12 measured months, from 8.7K to 7.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fast food chains | 2.7M | 1.1% | 9 | | Nov 2025 | Fast food chains | 2.7M | 1.2% | 10 | | Dec 2025 | Fast food chains | 2.7M | 1% | 10 | | Jan 2026 | Fast food chains | 2.7M | 1.1% | 9 | | Feb 2026 | Fast food chains | 2.7M | 1.3% | 9 | | Mar 2026 | Fast food chains | 2.7M | 1.1% | 9 | | Apr 2026 | Fast food chains | 2.7M | 1.1% | 9 | | May 2026 | Fast food chains | 2.7M | 1.1% | 9 | | Jun 2026 | Fast food chains | 2.2M | 0.93% | 10 | | Jul 2026 | Fast food chains | 2.2M | 0.84% | 10 | | Aug 2026 | Fast food chains | 2.7M | 1% | 9 | | Sep 2026 | Fast food chains | 2.2M | 0.92% | 11 | | Oct 2025 | Milkshake brands | 8.7K | 1.6% | 4 | | Nov 2025 | Milkshake brands | 15.5K | 3.4% | 4 | | Dec 2025 | Milkshake brands | 12.7K | 2.9% | 4 | | Jan 2026 | Milkshake brands | 8.8K | 2% | 4 | | Feb 2026 | Milkshake brands | 9K | 2% | 4 | | Mar 2026 | Milkshake brands | 7.5K | 1.7% | 4 | | Apr 2026 | Milkshake brands | 8.8K | 2% | 4 | | May 2026 | Milkshake brands | 8.8K | 1.2% | 4 | | Jun 2026 | Milkshake brands | 8.8K | 2.3% | 4 | | Jul 2026 | Milkshake brands | 7.2K | 1.6% | 4 | | Aug 2026 | Milkshake brands | 8.7K | 1.9% | 4 | | Sep 2026 | Milkshake brands | 7.6K | 1.7% | 4 | ## How are Shake Shack’s branded searches counted? Brandwave collects information about searches that people make online using Shake Shack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shake shack” - “shake shack milkshake” - “shake shack shake” ## Which fast food chains compete with Shake Shack? - [McDonald's](/demand/global-en/brands/mcdonalds) - [Burger King](/demand/global-en/brands/burger-king) - [Chick-fil-A](/demand/global-en/brands/chick-fil-a) - [KFC](/demand/global-en/brands/kfc) - [Subway](/demand/global-en/brands/subway) - [Taco Bell](/demand/global-en/brands/taco-bell) - [Wendy's](/demand/global-en/brands/wendys): Head-to-head: /demand/global-en/compare/shake-shack-vs-wendys - [Popeyes](/demand/global-en/brands/popeyes): Head-to-head: /demand/global-en/compare/popeyes-vs-shake-shack - [Carl's Jr.](/demand/global-en/brands/carls-jr): Head-to-head: /demand/global-en/compare/carls-jr-vs-shake-shack - [Raising Cane’s](/demand/global-en/brands/raising-canes): Head-to-head: /demand/global-en/compare/raising-canes-vs-shake-shack - [Nando's](/demand/global-en/brands/nandos): Head-to-head: /demand/global-en/compare/nandos-vs-shake-shack ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shake Shack: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/shake-shack This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/shake-shack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.