--- title: "SG: search popularity and Share of Search worldwide" description: "SG is cricket equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sg-cricket" publisher: "Brandwave" --- # SG: search popularity and Share of Search worldwide SG is cricket equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SG - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cricket gloves**: 0.07% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cricket gloves | 4 | 0.07% | 9.9K | | Cricket pads | 4 | 0.07% | 9.9K | | Cricket balls | 4 | 8.4% | 9.9K | | Cricket helmets | 2 | 23.5% | 9.9K | - [Cricket gloves](/demand/global-en/categories/cricket-gloves) - [Cricket pads](/demand/global-en/categories/cricket-pads) - [Cricket balls](/demand/global-en/categories/cricket-balls) - [Cricket helmets](/demand/global-en/categories/cricket-helmets) ## How has branded search demand for SG changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for SG worldwide rose from 8.1K to 9.9K. - Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket gloves worldwide held steady, from 0.06% to 0.07%. - Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket pads worldwide held steady, from 0.06% to 0.07%. - Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide increased from 7.2% to 8.4%. - Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide peaked at 8.4% in August 2026 and was lowest at 7.2% in November 2025. - Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide increased from 20.6% to 23.5%. - Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide peaked at 24% in January 2026 and was lowest at 17.8% in April 2026. ## How did search popularity change for cricket gloves worldwide in August 2026? - New Balance’s estimated Share of Search among cricket gloves worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket pads worldwide in August 2026? - New Balance’s estimated Share of Search among cricket pads worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket balls worldwide in August 2026? - In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%. - In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%. - In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%. - In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%. - Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. ## How did search popularity change for cricket helmets worldwide in August 2026? - Shrey’s estimated Share of Search among cricket helmets worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026. - Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 73.4% to 64.4% in August 2026. - Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Masuri worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026. - Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cricket gloves | 8.1K | 0.06% | 4 | | Nov 2025 | Cricket gloves | 9.9K | 0.06% | 4 | | Dec 2025 | Cricket gloves | 9.9K | 0.07% | 4 | | Jan 2026 | Cricket gloves | 12.1K | 0.11% | 4 | | Feb 2026 | Cricket gloves | 9.9K | 0.09% | 4 | | Mar 2026 | Cricket gloves | 12.1K | 0.09% | 4 | | Apr 2026 | Cricket gloves | 12.1K | 0.09% | 4 | | May 2026 | Cricket gloves | 14.8K | 0.13% | 4 | | Jun 2026 | Cricket gloves | 12.1K | 0.11% | 4 | | Jul 2026 | Cricket gloves | 9.9K | 0.09% | 4 | | Aug 2026 | Cricket gloves | 9.9K | 0.07% | 4 | | Sep 2026 | Cricket gloves | — | — | — | | Oct 2025 | Cricket pads | 8.1K | 0.06% | 4 | | Nov 2025 | Cricket pads | 9.9K | 0.06% | 4 | | Dec 2025 | Cricket pads | 9.9K | 0.07% | 4 | | Jan 2026 | Cricket pads | 12.1K | 0.11% | 4 | | Feb 2026 | Cricket pads | 9.9K | 0.09% | 4 | | Mar 2026 | Cricket pads | 12.1K | 0.09% | 4 | | Apr 2026 | Cricket pads | 12.1K | 0.09% | 4 | | May 2026 | Cricket pads | 14.8K | 0.13% | 4 | | Jun 2026 | Cricket pads | 12.1K | 0.11% | 4 | | Jul 2026 | Cricket pads | 9.9K | 0.09% | 4 | | Aug 2026 | Cricket pads | 9.9K | 0.07% | 4 | | Sep 2026 | Cricket pads | — | — | — | | Oct 2025 | Cricket balls | 8.1K | 7.2% | 4 | | Nov 2025 | Cricket balls | 9.9K | 7.2% | 4 | | Dec 2025 | Cricket balls | 9.9K | 7.2% | 4 | | Jan 2026 | Cricket balls | 12.1K | 7.4% | 4 | | Feb 2026 | Cricket balls | 9.9K | 7.8% | 4 | | Mar 2026 | Cricket balls | 12.1K | 7.7% | 4 | | Apr 2026 | Cricket balls | 12.1K | 7.3% | 4 | | May 2026 | Cricket balls | 14.8K | 7.7% | 4 | | Jun 2026 | Cricket balls | 12.1K | 8.2% | 4 | | Jul 2026 | Cricket balls | 9.9K | 7.7% | 4 | | Aug 2026 | Cricket balls | 9.9K | 8.4% | 4 | | Sep 2026 | Cricket balls | — | — | — | | Oct 2025 | Cricket helmets | 8.1K | 20.6% | 2 | | Nov 2025 | Cricket helmets | 9.9K | 20.3% | 2 | | Dec 2025 | Cricket helmets | 9.9K | 20.5% | 2 | | Jan 2026 | Cricket helmets | 12.1K | 24% | 2 | | Feb 2026 | Cricket helmets | 9.9K | 20.5% | 2 | | Mar 2026 | Cricket helmets | 12.1K | 17.9% | 2 | | Apr 2026 | Cricket helmets | 12.1K | 17.8% | 2 | | May 2026 | Cricket helmets | 14.8K | 18% | 2 | | Jun 2026 | Cricket helmets | 12.1K | 20.3% | 2 | | Jul 2026 | Cricket helmets | 9.9K | 23.6% | 2 | | Aug 2026 | Cricket helmets | 9.9K | 23.5% | 2 | | Sep 2026 | Cricket helmets | — | — | — | ## How is SG measured? Brandwave collects information about searches that people make online using SG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sg cricket” ## Which cricket gloves compete with SG? - [New Balance](/demand/global-en/brands/new-balance): Head-to-head: /demand/global-en/compare/new-balance-vs-sg-cricket - [Gray-Nicolls](/demand/global-en/brands/gray-nicolls): Head-to-head: /demand/global-en/compare/gray-nicolls-vs-sg-cricket - [Kookaburra](/demand/global-en/brands/kookaburra): Head-to-head: /demand/global-en/compare/kookaburra-vs-sg-cricket - [DSC](/demand/global-en/brands/dsc): Head-to-head: /demand/global-en/compare/dsc-vs-sg-cricket - [Gunn & Moore](/demand/global-en/brands/gunn-and-moore): Head-to-head: /demand/global-en/compare/gunn-and-moore-vs-sg-cricket ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SG: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sg-cricket This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sg-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.