--- title: "ServiceNow: search popularity and Share of Search worldwide" description: "ServiceNow is IT service management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/servicenow" publisher: "Brandwave" --- # ServiceNow: search popularity and Share of Search worldwide ServiceNow is IT service management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ServiceNow - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among self service portals**: 13.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Self service portals | 2 | 13.3% | 450K | | It service management software | 1 | 52.6% | 450K | | Service desk software | 1 | 77.4% | 450K | | It asset management software | 1 | 85.1% | 450K | | Cmdb platforms | 1 | 93.2% | 450K | - [Self service portals](/demand/global-en/categories/self-service-portals) - [It service management software](/demand/global-en/categories/it-service-management-software) - [Service desk software](/demand/global-en/categories/service-desk-software) - [It asset management software](/demand/global-en/categories/it-asset-management-software) - [Cmdb platforms](/demand/global-en/categories/cmdb-platforms) ## How has branded search demand for ServiceNow changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for ServiceNow worldwide held steady at 450K. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide increased from 12.4% to 13.3%. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide peaked at 15.3% in April 2026 and was lowest at 12% in March 2026. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it service management software worldwide increased from 43.8% to 52.6%. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it service management software worldwide peaked at 56.1% in April 2026 and was lowest at 43.4% in November 2025. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide increased from 74.3% to 77.4%. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among service desk software worldwide peaked at 79.4% in May 2026 and was lowest at 72.9% in November 2025. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it asset management software worldwide increased from 81.3% to 85.1%. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it asset management software worldwide peaked at 87.3% in June 2026 and was lowest at 81.2% in November 2025. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide increased from 92.1% to 93.2%. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide peaked at 94.1% in May 2026 and was lowest at 90.3% in November 2025. ## How did search popularity change for self service portals worldwide in August 2026? - In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%. - In August 2026, Salesforce lost estimated Share of Search among self service portals worldwide, from 77% to 76%. - Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026. - Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026. - Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for it service management software worldwide in August 2026? - In August 2026, Jira Service Management lost estimated Share of Search among it service management software worldwide, from 4.5% to 3.9%. - ManageEngine’s estimated Share of Search among it service management software worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in August 2026. - SolarWinds’ estimated Share of Search among it service management software worldwide has gained ground for 3 months in a row, from 3.9% to 4.7% in August 2026. - In August 2026, Freshservice rose from 6th to 5th among it service management software worldwide. - Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026. ## How did search popularity change for service desk software worldwide in August 2026? - In August 2026, ServiceNow gained estimated Share of Search among service desk software worldwide, from 76.7% to 77.4%. - In August 2026, Jira Service Management lost estimated Share of Search among service desk software worldwide, from 6.6% to 5.7%. - BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026. - In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide. - Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for it asset management software worldwide in August 2026? - In August 2026, ServiceNow gained estimated Share of Search among it asset management software worldwide, from 84.4% to 85.1%. - In August 2026, Lansweeper lost estimated Share of Search among it asset management software worldwide, from 5.1% to 4.2%. - ManageEngine’s estimated Share of Search among it asset management software worldwide has gained ground for 3 months in a row, from 7.9% to 9.4% in August 2026. - Estimated monthly branded searches for Asset Panda worldwide fell 33% over 11 measured months, from 10K to 6.7K in August 2026. - Estimated monthly branded searches for InvGate worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026. ## How did search popularity change for cmdb platforms worldwide in August 2026? - In August 2026, ServiceNow gained estimated Share of Search among cmdb platforms worldwide, from 92.5% to 93.2%. - In August 2026, EasyVista lost estimated Share of Search among cmdb platforms worldwide, from 1.7% to 1.1%. - BMC Helix’s estimated Share of Search among cmdb platforms worldwide has gained ground for 3 months in a row, from 2.1% to 3.1% in August 2026. - Estimated monthly branded searches for Device42 worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Cherwell worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Self service portals | 450K | 12.4% | 2 | | Nov 2025 | Self service portals | 368K | 12.4% | 2 | | Dec 2025 | Self service portals | 368K | 12.4% | 2 | | Jan 2026 | Self service portals | 450K | 12.6% | 2 | | Feb 2026 | Self service portals | 450K | 12.3% | 2 | | Mar 2026 | Self service portals | 450K | 12% | 2 | | Apr 2026 | Self service portals | 550K | 15.3% | 2 | | May 2026 | Self service portals | 550K | 14.9% | 2 | | Jun 2026 | Self service portals | 550K | 14.5% | 2 | | Jul 2026 | Self service portals | 450K | 12.8% | 2 | | Aug 2026 | Self service portals | 450K | 13.3% | 2 | | Sep 2026 | Self service portals | — | — | — | | Oct 2025 | It service management software | 450K | 43.8% | 1 | | Nov 2025 | It service management software | 368K | 43.4% | 1 | | Dec 2025 | It service management software | 368K | 44.3% | 1 | | Jan 2026 | It service management software | 450K | 44.8% | 1 | | Feb 2026 | It service management software | 450K | 48.3% | 1 | | Mar 2026 | It service management software | 450K | 44.3% | 1 | | Apr 2026 | It service management software | 550K | 56.1% | 1 | | May 2026 | It service management software | 550K | 53.6% | 1 | | Jun 2026 | It service management software | 550K | 53.6% | 1 | | Jul 2026 | It service management software | 450K | 52.2% | 1 | | Aug 2026 | It service management software | 450K | 52.6% | 1 | | Sep 2026 | It service management software | — | — | — | | Oct 2025 | Service desk software | 450K | 74.3% | 1 | | Nov 2025 | Service desk software | 368K | 72.9% | 1 | | Dec 2025 | Service desk software | 368K | 74.3% | 1 | | Jan 2026 | Service desk software | 450K | 75.8% | 1 | | Feb 2026 | Service desk software | 450K | 76.7% | 1 | | Mar 2026 | Service desk software | 450K | 74.3% | 1 | | Apr 2026 | Service desk software | 550K | 79.4% | 1 | | May 2026 | Service desk software | 550K | 79.4% | 1 | | Jun 2026 | Service desk software | 550K | 79.1% | 1 | | Jul 2026 | Service desk software | 450K | 76.7% | 1 | | Aug 2026 | Service desk software | 450K | 77.4% | 1 | | Sep 2026 | Service desk software | — | — | — | | Oct 2025 | It asset management software | 450K | 81.3% | 1 | | Nov 2025 | It asset management software | 368K | 81.2% | 1 | | Dec 2025 | It asset management software | 368K | 82.1% | 1 | | Jan 2026 | It asset management software | 450K | 83.8% | 1 | | Feb 2026 | It asset management software | 450K | 83.8% | 1 | | Mar 2026 | It asset management software | 450K | 82.1% | 1 | | Apr 2026 | It asset management software | 550K | 86.6% | 1 | | May 2026 | It asset management software | 550K | 87.3% | 1 | | Jun 2026 | It asset management software | 550K | 87.3% | 1 | | Jul 2026 | It asset management software | 450K | 84.4% | 1 | | Aug 2026 | It asset management software | 450K | 85.1% | 1 | | Sep 2026 | It asset management software | — | — | — | | Oct 2025 | Cmdb platforms | 450K | 92.1% | 1 | | Nov 2025 | Cmdb platforms | 368K | 90.3% | 1 | | Dec 2025 | Cmdb platforms | 368K | 92.3% | 1 | | Jan 2026 | Cmdb platforms | 450K | 92.3% | 1 | | Feb 2026 | Cmdb platforms | 450K | 92.3% | 1 | | Mar 2026 | Cmdb platforms | 450K | 92.3% | 1 | | Apr 2026 | Cmdb platforms | 550K | 93.9% | 1 | | May 2026 | Cmdb platforms | 550K | 94.1% | 1 | | Jun 2026 | Cmdb platforms | 550K | 93.5% | 1 | | Jul 2026 | Cmdb platforms | 450K | 92.5% | 1 | | Aug 2026 | Cmdb platforms | 450K | 93.2% | 1 | | Sep 2026 | Cmdb platforms | — | — | — | ## How is ServiceNow measured? Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “servicenow” ## Which self service portals compete with ServiceNow? - [Salesforce](/demand/global-en/brands/salesforce): Head-to-head: /demand/global-en/compare/salesforce-vs-servicenow - [Zendesk](/demand/global-en/brands/zendesk): Head-to-head: /demand/global-en/compare/servicenow-vs-zendesk - [Freshdesk](/demand/global-en/brands/freshdesk): Head-to-head: /demand/global-en/compare/freshdesk-vs-servicenow - [ManageEngine](/demand/global-en/brands/manageengine): Head-to-head: /demand/global-en/compare/manageengine-vs-servicenow ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ServiceNow: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/servicenow This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.