---
title: "Serko: search popularity and Share of Search worldwide"
description: "Online corporate travel booking and expense software, including the Zeno platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/serko"
publisher: "Brandwave"
---

# Serko: search popularity and Share of Search worldwide

Online corporate travel booking and expense software, including the Zeno platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Serko
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among business travel management platforms**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business travel management platforms | 5 | 2.4% | 18.2K |

- [Business travel management platforms](/demand/global-en/categories/business-travel-platforms)

## How has branded search demand for Serko changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Serko worldwide rose from 15K to 18.2K.
- Across the 11 months ending August 2026, Serko’s estimated Share of Search among business travel management platforms worldwide increased from 1.6% to 2.4%.
- Across the 11 months ending August 2026, Serko’s estimated Share of Search among business travel management platforms worldwide peaked at 2.7% in July 2026 and was lowest at 1.6% in October 2025.

## How did search popularity change for business travel management platforms worldwide in August 2026?

- In August 2026, Navan gained estimated Share of Search among business travel management platforms worldwide, from 46.7% to 50.2%.
- In August 2026, Egencia gained estimated Share of Search among business travel management platforms worldwide, from 13.6% to 14.6%.
- In August 2026, SAP Concur lost estimated Share of Search among business travel management platforms worldwide, from 32.5% to 28.8%.
- In August 2026, Perk lost estimated Share of Search among business travel management platforms worldwide, from 4.5% to 4%.
- Estimated monthly branded searches for Serko worldwide rose 21.3% over 11 measured months, from 15K to 18.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business travel management platforms | 15K | 1.6% | 5 |
| Nov 2025 | Business travel management platforms | 18.3K | 2.7% | 5 |
| Dec 2025 | Business travel management platforms | 14.9K | 2.6% | 5 |
| Jan 2026 | Business travel management platforms | 14.9K | 2% | 5 |
| Feb 2026 | Business travel management platforms | 14.9K | 2.3% | 5 |
| Mar 2026 | Business travel management platforms | 15K | 1.9% | 5 |
| Apr 2026 | Business travel management platforms | 14.9K | 1.9% | 5 |
| May 2026 | Business travel management platforms | 18.2K | 2.5% | 5 |
| Jun 2026 | Business travel management platforms | 15K | 2% | 5 |
| Jul 2026 | Business travel management platforms | 18.2K | 2.7% | 5 |
| Aug 2026 | Business travel management platforms | 18.2K | 2.4% | 5 |
| Sep 2026 | Business travel management platforms | — | — | — |

## How is Serko measured?

Brandwave collects information about searches that people make online using Serko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “serko”
- “serko zeno”
- “zeno by serko”
- “zeno serko”

## Which business travel management platforms compete with Serko?

- [Navan](/demand/global-en/brands/navan): Head-to-head: /demand/global-en/compare/navan-vs-serko
- [SAP Concur](/demand/global-en/brands/sap-concur): Head-to-head: /demand/global-en/compare/sap-concur-vs-serko
- [Egencia](/demand/global-en/brands/egencia): Head-to-head: /demand/global-en/compare/egencia-vs-serko
- [Perk](/demand/global-en/brands/perk): Head-to-head: /demand/global-en/compare/perk-vs-serko

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Serko: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/serko

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/serko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.