---
title: "Serato: search popularity and Share of Search worldwide"
description: "DJ software including Serato DJ Pro and Serato DJ Lite, plus Serato Studio and the Serato Sample plug-in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/serato"
publisher: "Brandwave"
---

# Serato: search popularity and Share of Search worldwide

DJ software including Serato DJ Pro and Serato DJ Lite, plus Serato Studio and the Serato Sample plug-in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Serato
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among DJ software**: 26.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| DJ software | 3 | 26.3% | 302K |

- [DJ software](/demand/global-en/categories/dj-software)

## How has branded search demand for Serato changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Serato worldwide fell from 347K to 302K.
- Across the 11 months ending August 2026, Serato’s estimated Share of Search among DJ software worldwide peaked at 28.6% in December 2025 and was lowest at 25.9% in June 2026.
- Across the 11 months ending August 2026, Serato fell from 2nd to 3rd among DJ software worldwide.

## How did search popularity change for DJ software worldwide in August 2026?

- In August 2026, rekordbox gained estimated Share of Search among DJ software worldwide, from 27.2% to 30.4%.
- In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.
- Estimated monthly branded searches for Traktor worldwide fell 46.8% over 11 measured months, from 124K to 65.7K in August 2026.
- Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DJ software | 347K | 26.8% | 2 |
| Nov 2025 | DJ software | 366K | 28.3% | 2 |
| Dec 2025 | DJ software | 440K | 28.6% | 2 |
| Jan 2026 | DJ software | 374K | 28.2% | 2 |
| Feb 2026 | DJ software | 301K | 27.6% | 3 |
| Mar 2026 | DJ software | 330K | 27.9% | 3 |
| Apr 2026 | DJ software | 320K | 27.8% | 3 |
| May 2026 | DJ software | 319K | 27.4% | 3 |
| Jun 2026 | DJ software | 285K | 25.9% | 3 |
| Jul 2026 | DJ software | 287K | 26.4% | 3 |
| Aug 2026 | DJ software | 302K | 26.3% | 3 |
| Sep 2026 | DJ software | — | — | — |

## How is Serato measured?

Brandwave collects information about searches that people make online using Serato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dj controller serato”
- “dj serato”
- “dj serato pro”
- “dj software serato”
- “dj with serato”
- “sampler serato”
- “serato”
- “serato dj”
- “serato dj controller”
- “serato dj controllers”
- “serato dj download”
- “serato dj lite”
- “serato dj lite download”
- “serato dj pro”
- “serato dj pro download”
- “serato dj software”
- “serato download”
- “serato for dj”
- “serato lite”
- “serato pro”
- “serato pro dj”
- “serato sample”
- “serato sampler”
- “serato studio”

## Which DJ software compete with Serato?

- [VirtualDJ](/demand/global-en/brands/virtualdj): Head-to-head: /demand/global-en/compare/serato-vs-virtualdj
- [rekordbox](/demand/global-en/brands/rekordbox): Head-to-head: /demand/global-en/compare/rekordbox-vs-serato
- [Traktor](/demand/global-en/brands/traktor): Head-to-head: /demand/global-en/compare/serato-vs-traktor
- [djay](/demand/global-en/brands/djay): Head-to-head: /demand/global-en/compare/djay-vs-serato
- [Engine DJ](/demand/global-en/brands/engine-dj): Head-to-head: /demand/global-en/compare/engine-dj-vs-serato

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Serato: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/serato

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/serato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.