--- title: "Sephora: search popularity and Share of Search worldwide" description: "Sephora is a beauty retailer serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sephora" publisher: "Brandwave" --- # Sephora: search popularity and Share of Search worldwide Sephora is a beauty retailer serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sephora - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among beauty retailers**: 58.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beauty retailers | 1 | 58.7% | 16.6M | | Sheet masks | 1 | 92.5% | 16.6M | - [Beauty retailers](/demand/global-en/categories/beauty-retailers) - [Sheet masks](/demand/global-en/categories/sheet-masks) ## How has branded search demand for Sephora changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sephora worldwide held steady at 16.6M. - Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers worldwide increased from 52.5% to 58.7%. - Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers worldwide peaked at 64.6% in November 2025 and was lowest at 52.5% in October 2025. - Across the 11 months ending August 2026, Sephora’s estimated Share of Search among sheet masks worldwide peaked at 96.2% in November 2025 and was lowest at 91.6% in May 2026. ## How did search popularity change for beauty retailers worldwide in August 2026? - In August 2026, Sephora gained estimated Share of Search among beauty retailers worldwide, from 54% to 58.7%. - In August 2026, Boots lost estimated Share of Search among beauty retailers worldwide, from 24.3% to 21.7%. - In August 2026, Ulta Beauty lost estimated Share of Search among beauty retailers worldwide, from 16.2% to 14.5%. - Estimated monthly branded searches for Cult Beauty worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for MECCA worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for sheet masks worldwide in August 2026? - In August 2026, Neutrogena overtook Garnier to rank 2nd among sheet masks worldwide, at 3.7%. - In August 2026, Garnier lost estimated Share of Search among sheet masks worldwide, from 3.7% to 3.1%. - Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026. - Estimated monthly branded searches for Dr. Jart+ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Tony Moly worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beauty retailers | 16.6M | 52.5% | 1 | | Nov 2025 | Beauty retailers | 30.4M | 64.6% | 1 | | Dec 2025 | Beauty retailers | 24.9M | 58.8% | 1 | | Jan 2026 | Beauty retailers | 16.6M | 58.5% | 1 | | Feb 2026 | Beauty retailers | 13.6M | 55% | 1 | | Mar 2026 | Beauty retailers | 16.6M | 58.3% | 1 | | Apr 2026 | Beauty retailers | 16.6M | 58.5% | 1 | | May 2026 | Beauty retailers | 13.6M | 53.8% | 1 | | Jun 2026 | Beauty retailers | 13.6M | 54% | 1 | | Jul 2026 | Beauty retailers | 13.6M | 54% | 1 | | Aug 2026 | Beauty retailers | 16.6M | 58.7% | 1 | | Sep 2026 | Beauty retailers | — | — | — | | Oct 2025 | Sheet masks | 16.6M | 93% | 1 | | Nov 2025 | Sheet masks | 30.4M | 96.2% | 1 | | Dec 2025 | Sheet masks | 24.9M | 95.4% | 1 | | Jan 2026 | Sheet masks | 16.6M | 93.3% | 1 | | Feb 2026 | Sheet masks | 13.6M | 92.1% | 1 | | Mar 2026 | Sheet masks | 16.6M | 92.9% | 1 | | Apr 2026 | Sheet masks | 16.6M | 93% | 1 | | May 2026 | Sheet masks | 13.6M | 91.6% | 1 | | Jun 2026 | Sheet masks | 13.6M | 92.4% | 1 | | Jul 2026 | Sheet masks | 13.6M | 92.4% | 1 | | Aug 2026 | Sheet masks | 16.6M | 92.5% | 1 | | Sep 2026 | Sheet masks | — | — | — | ## How is Sephora measured? Brandwave collects information about searches that people make online using Sephora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sephora” ## Which beauty retailers compete with Sephora? - [Boots](/demand/global-en/brands/boots): Head-to-head: /demand/global-en/compare/boots-vs-sephora - [Ulta Beauty](/demand/global-en/brands/ulta-beauty): Head-to-head: /demand/global-en/compare/sephora-vs-ulta-beauty - [MECCA](/demand/global-en/brands/mecca): Head-to-head: /demand/global-en/compare/mecca-vs-sephora - [Cult Beauty](/demand/global-en/brands/cult-beauty): Head-to-head: /demand/global-en/compare/cult-beauty-vs-sephora ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sephora: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sephora This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.