--- title: "Sephora Collection: search popularity worldwide" description: "Sephora's own brand of makeup, brushes and skincare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sephora-collection" publisher: "Brandwave" --- # Sephora Collection: search popularity worldwide Sephora's own brand of makeup, brushes and skincare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sephora Collection - **Owned by**: Sephora - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among concealer brush brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Concealer brush brands | 6 | 1.8% | 18.1K | - [Concealer brush brands](/demand/global-en/categories/concealer-brush-brands) ## Top concealer brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sephora Collection appeared in all five answers. Sephora Collection is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rare Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hourglass | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sephora Collection | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | e.l.f. | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | MAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about concealer brush brands - Asked ChatGPT "Which concealer brush brand should I buy?": 1. Real Techniques, 2. Rare Beauty, 3. Sephora Collection - Asked ChatGPT "What are the best concealer brush brands?": 1. Hourglass, 2. Sephora Collection, 3. Rare Beauty, 4. Real Techniques, 5. e.l.f. - Asked ChatGPT "What's the best concealer brush brand for precise blending?": 1. Hourglass, 2. Sephora Collection, 3. Real Techniques - Searched Google, AI Overview "best concealer brush": 1. Rare Beauty, 2. Hourglass, 3. Real Techniques, 4. Sephora Collection - Searched Google, AI Overview "concealer brush for under eyes": 1. Real Techniques, 2. Rare Beauty, 3. Sephora Collection Not named in any answer: MAC. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Sephora Collection changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sephora Collection worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Sephora Collection’s share of searches among concealer brush brands worldwide peaked at 2.4% in July 2026 and was lowest at 1.3% in March 2026. ## How did search popularity change for concealer brush brands worldwide in September 2026? - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Sephora Collection worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Concealer brush brands | 22.2K | 1.6% | 6 | | Nov 2025 | Concealer brush brands | 27.1K | 1.4% | 6 | | Dec 2025 | Concealer brush brands | 22.2K | 1.3% | 6 | | Jan 2026 | Concealer brush brands | 18.1K | 1.3% | 6 | | Feb 2026 | Concealer brush brands | 14.8K | 1.3% | 6 | | Mar 2026 | Concealer brush brands | 14.8K | 1.3% | 6 | | Apr 2026 | Concealer brush brands | 18.1K | 1.6% | 6 | | May 2026 | Concealer brush brands | 14.8K | 1.4% | 6 | | Jun 2026 | Concealer brush brands | 14.8K | 1.7% | 6 | | Jul 2026 | Concealer brush brands | 27.1K | 2.4% | 6 | | Aug 2026 | Concealer brush brands | 18.1K | 1.8% | 6 | | Sep 2026 | Concealer brush brands | 18.1K | 1.8% | 6 | ## How are Sephora Collection’s branded searches counted? Brandwave collects information about searches that people make online using Sephora Collection’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sephora collection” ## Which concealer brush brands compete with Sephora Collection? - [Rare Beauty](/demand/global-en/brands/rare-beauty): Head-to-head: /demand/global-en/compare/rare-beauty-vs-sephora-collection - [e.l.f.](/demand/global-en/brands/elf): Head-to-head: /demand/global-en/compare/elf-vs-sephora-collection - [Hourglass](/demand/global-en/brands/hourglass): Head-to-head: /demand/global-en/compare/hourglass-vs-sephora-collection - [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-sephora-collection - [Real Techniques](/demand/global-en/brands/real-techniques): Head-to-head: /demand/global-en/compare/real-techniques-vs-sephora-collection ## Who owns Sephora Collection? Sephora Collection is owned by Sephora. Brandwave also tracks Sephora, owned by the same company, worldwide. - [Sephora](/demand/global-en/companies/sephora): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sephora Collection? Sephora Collection is owned by Sephora. Brandwave also tracks Sephora, owned by the same company, worldwide. ## Cite this page Brandwave. "Sephora Collection: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sephora-collection This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sephora-collection. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.