---
title: "Sensodyne: search popularity and Share of Search worldwide"
description: "Sensodyne makes oral care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sensodyne"
publisher: "Brandwave"
---

# Sensodyne: search popularity and Share of Search worldwide

Sensodyne makes oral care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sensodyne
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among toothpaste brands**: 21.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toothpaste brands | 3 | 21.9% | 368K |

- [Toothpaste brands](/demand/global-en/categories/toothpaste-brands)

## How has branded search demand for Sensodyne changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sensodyne worldwide held steady at 368K.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among toothpaste brands worldwide increased from 20.9% to 21.9%.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among toothpaste brands worldwide peaked at 25.2% in January 2026 and was lowest at 18.3% in November 2025.

## How did search popularity change for toothpaste brands worldwide in August 2026?

- In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%.
- In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toothpaste brands | 368K | 20.9% | 3 |
| Nov 2025 | Toothpaste brands | 368K | 18.3% | 3 |
| Dec 2025 | Toothpaste brands | 368K | 19.5% | 3 |
| Jan 2026 | Toothpaste brands | 450K | 25.2% | 2 |
| Feb 2026 | Toothpaste brands | 368K | 24% | 3 |
| Mar 2026 | Toothpaste brands | 368K | 22.5% | 3 |
| Apr 2026 | Toothpaste brands | 368K | 24.1% | 3 |
| May 2026 | Toothpaste brands | 368K | 24.1% | 3 |
| Jun 2026 | Toothpaste brands | 368K | 23.9% | 3 |
| Jul 2026 | Toothpaste brands | 368K | 23.9% | 3 |
| Aug 2026 | Toothpaste brands | 368K | 21.9% | 3 |
| Sep 2026 | Toothpaste brands | — | — | — |

## How is Sensodyne measured?

Brandwave collects information about searches that people make online using Sensodyne’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sensodyne”

## Which toothpaste brands compete with Sensodyne?

- [Oral-B](/demand/global-en/brands/oral-b): Head-to-head: /demand/global-en/compare/oral-b-vs-sensodyne
- [Colgate](/demand/global-en/brands/colgate): Head-to-head: /demand/global-en/compare/colgate-vs-sensodyne
- [Crest](/demand/global-en/brands/crest-toothpaste): Head-to-head: /demand/global-en/compare/crest-toothpaste-vs-sensodyne
- [Arm and Hammer](/demand/global-en/brands/arm-and-hammer): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-sensodyne

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sensodyne: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sensodyne

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.