--- title: "Semrush Site Audit: search popularity worldwide" description: "Semrush Site Audit is a SEO website crawler. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/semrush-site-audit" publisher: "Brandwave" --- # Semrush Site Audit: search popularity worldwide Semrush Site Audit is a SEO website crawler. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Semrush Site Audit - **Owned by**: Semrush - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among SEO website crawlers**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SEO website crawlers | 3 | 3.4% | 2.9K | - [SEO website crawlers](/demand/global-en/categories/seo-website-crawlers) ## Top SEO website crawlers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush Site Audit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush Site Audit is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Screaming Frog | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sitebulb | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ahrefs Site Audit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lumar | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Semrush Site Audit | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oncrawl | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | JetOctopus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about SEO website crawlers - Asked ChatGPT "Which SEO website crawler should I use?": 1. Screaming Frog, 2. Sitebulb, 3. Ahrefs Site Audit, 4. Semrush Site Audit, 5. Lumar - Asked ChatGPT "What are the best SEO website crawlers?": 1. Screaming Frog, 2. Sitebulb, 3. Ahrefs Site Audit, 4. Semrush Site Audit, 5. Lumar, 6. JetOctopus - Asked ChatGPT "What's the best SEO website crawler for a technical SEO audit?": 1. Screaming Frog, 2. Sitebulb, 3. Lumar, 4. Ahrefs Site Audit, 5. Semrush Site Audit - Searched Google, AI Overview "seo crawler tool": 1. Screaming Frog, 2. Sitebulb, 3. Oncrawl - Searched Google, AI Overview "website crawl tool": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Semrush Site Audit changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Semrush Site Audit worldwide rose from 1.6K to 2.9K. - Across the 12 months ending September 2026, Semrush Site Audit’s share of searches among SEO website crawlers worldwide increased from 1.8% to 3.4%. - Across the 12 months ending September 2026, Semrush Site Audit’s share of searches among SEO website crawlers worldwide peaked at 8.7% in July 2026 and was lowest at 1.5% in November 2025. - Across the 12 months ending September 2026, Semrush Site Audit rose from 4th to 3rd among SEO website crawlers worldwide. ## How did search popularity change for SEO website crawlers worldwide in September 2026? - In September 2026, Screaming Frog gained share of searches among SEO website crawlers worldwide, from 84.3% to 87.2%. - In September 2026, Oncrawl gained share of searches among SEO website crawlers worldwide, from 1.5% to 2.2%. - In September 2026, Semrush Site Audit lost share of searches among SEO website crawlers worldwide, from 7.5% to 3.4%. - In September 2026, Sitebulb rose from 3rd to 2nd among SEO website crawlers worldwide. - Estimated monthly branded searches for Lumar worldwide fell 47.4% over 12 measured months, from 190 to 100 in September 2026. - Estimated monthly branded searches for Ahrefs Site Audit worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SEO website crawlers | 1.6K | 1.8% | 4 | | Nov 2025 | SEO website crawlers | 1.3K | 1.5% | 5 | | Dec 2025 | SEO website crawlers | 1.9K | 2.2% | 4 | | Jan 2026 | SEO website crawlers | 1.9K | 2.2% | 4 | | Feb 2026 | SEO website crawlers | 2.4K | 2.8% | 4 | | Mar 2026 | SEO website crawlers | 4.4K | 4.2% | 3 | | Apr 2026 | SEO website crawlers | 4.4K | 5% | 3 | | May 2026 | SEO website crawlers | 6.6K | 7.3% | 2 | | Jun 2026 | SEO website crawlers | 5.4K | 6.1% | 3 | | Jul 2026 | SEO website crawlers | 8.1K | 8.7% | 2 | | Aug 2026 | SEO website crawlers | 6.6K | 7.5% | 2 | | Sep 2026 | SEO website crawlers | 2.9K | 3.4% | 3 | ## How are Semrush Site Audit’s branded searches counted? Brandwave collects information about searches that people make online using Semrush Site Audit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “semrush site audit” ## Which SEO website crawlers compete with Semrush Site Audit? - [Screaming Frog](/demand/global-en/brands/screaming-frog): Head-to-head: /demand/global-en/compare/screaming-frog-vs-semrush-site-audit - [Sitebulb](/demand/global-en/brands/sitebulb): Head-to-head: /demand/global-en/compare/semrush-site-audit-vs-sitebulb - [Oncrawl](/demand/global-en/brands/oncrawl): Head-to-head: /demand/global-en/compare/oncrawl-vs-semrush-site-audit - [Ahrefs Site Audit](/demand/global-en/brands/ahrefs-site-audit): Head-to-head: /demand/global-en/compare/ahrefs-site-audit-vs-semrush-site-audit - [JetOctopus](/demand/global-en/brands/jetoctopus): Head-to-head: /demand/global-en/compare/jetoctopus-vs-semrush-site-audit - [Lumar](/demand/global-en/brands/lumar) ## Who owns Semrush Site Audit? Semrush Site Audit is owned by Semrush. Brandwave also tracks Semrush, Prowly and Semrush Writing Assistant, owned by the same company, worldwide. - [Semrush](/demand/global-en/companies/semrush): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Semrush Site Audit? Semrush Site Audit is owned by Semrush. Brandwave also tracks Semrush, Prowly and Semrush Writing Assistant, owned by the same company, worldwide. ## Cite this page Brandwave. "Semrush Site Audit: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/semrush-site-audit This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/semrush-site-audit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.