--- title: "Semrush Local: search popularity worldwide" description: "Semrush Local is Semrush's local SEO tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/semrush-local" publisher: "Brandwave" --- # Semrush Local: search popularity worldwide Semrush Local is Semrush's local SEO tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Semrush Local - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among local SEO platforms**: 0.78% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Local SEO platforms | 8 | 0.78% | 590 | | Listing management platforms | 6 | 0.87% | 590 | - [Local SEO platforms](/demand/global-en/categories/local-seo-platforms) - [Listing management platforms](/demand/global-en/categories/listing-management-platforms) ## Top local SEO platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush Local was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Semrush Local is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BrightLocal | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush Local | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Whitespark | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Local Falcon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Moz Local | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Yext | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Localo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Local Viking | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about local SEO platforms - Asked ChatGPT "Which local SEO platform should I use?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Local Falcon - Asked ChatGPT "What are the best local SEO platforms?": 1. BrightLocal, 2. Whitespark, 3. Semrush Local, 4. Local Falcon, 5. Moz Local, 6. Yext, 7. Localo - Asked ChatGPT "What's the best local SEO platform for local businesses?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Local Falcon, 5. Moz Local - Searched Google, AI Overview "local seo platforms": 1. BrightLocal, 2. Semrush Local, 3. Whitespark, 4. Moz Local, 5. Yext, 6. Local Falcon, 7. Local Viking - Searched Google, AI Overview "citation management software": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Semrush Local changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Semrush Local worldwide fell from 720 to 590. - Across the 12 months ending September 2026, Semrush Local fell from 7th to 8th among local SEO platforms worldwide. - Across the 12 months ending September 2026, Semrush Local’s share of searches among listing management platforms worldwide held steady, from 0.78% to 0.87%. ## How did search popularity change for local SEO platforms worldwide in September 2026? - In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches. - In September 2026, Local Falcon gained share of searches among local SEO platforms worldwide, from 17.6% to 19.2%. - In September 2026, Whitespark gained share of searches among local SEO platforms worldwide, from 9.9% to 10.7%. - In September 2026, BrightLocal lost share of searches among local SEO platforms worldwide, from 33.6% to 29.7%. - In September 2026, Moz Local lost share of searches among local SEO platforms worldwide, from 1.9% to 1.3%. - In September 2026, Localo rose from 6th to 5th among local SEO platforms worldwide. ## How did search popularity change for listing management platforms worldwide in September 2026? - In September 2026, Yext overtook BrightLocal to become the leader among listing management platforms worldwide, with 40.1% of the searches. - In September 2026, Uberall gained share of searches among listing management platforms worldwide, from 20% to 21.9%. - In September 2026, BrightLocal lost share of searches among listing management platforms worldwide, from 36.7% to 32.8%. - In September 2026, Moz Local lost share of searches among listing management platforms worldwide, from 2.2% to 1.5%. - Estimated monthly branded searches for Synup worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Local SEO platforms | 720 | 0.83% | 7 | | Nov 2025 | Local SEO platforms | 480 | 0.66% | 8 | | Dec 2025 | Local SEO platforms | 480 | 0.65% | 7 | | Jan 2026 | Local SEO platforms | 590 | 0.75% | 7 | | Feb 2026 | Local SEO platforms | 480 | 0.61% | 8 | | Mar 2026 | Local SEO platforms | 590 | 0.69% | 8 | | Apr 2026 | Local SEO platforms | 590 | 0.75% | 8 | | May 2026 | Local SEO platforms | 590 | 0.76% | 8 | | Jun 2026 | Local SEO platforms | 590 | 0.83% | 8 | | Jul 2026 | Local SEO platforms | 590 | 0.8% | 8 | | Aug 2026 | Local SEO platforms | 720 | 1.1% | 8 | | Sep 2026 | Local SEO platforms | 590 | 0.78% | 8 | | Oct 2025 | Listing management platforms | 720 | 0.78% | 6 | | Nov 2025 | Listing management platforms | 480 | 0.65% | 6 | | Dec 2025 | Listing management platforms | 480 | 0.65% | 6 | | Jan 2026 | Listing management platforms | 590 | 0.76% | 6 | | Feb 2026 | Listing management platforms | 480 | 0.64% | 6 | | Mar 2026 | Listing management platforms | 590 | 0.7% | 6 | | Apr 2026 | Listing management platforms | 590 | 0.8% | 6 | | May 2026 | Listing management platforms | 590 | 0.79% | 6 | | Jun 2026 | Listing management platforms | 590 | 0.87% | 6 | | Jul 2026 | Listing management platforms | 590 | 0.86% | 6 | | Aug 2026 | Listing management platforms | 720 | 1.2% | 6 | | Sep 2026 | Listing management platforms | 590 | 0.87% | 6 | ## How are Semrush Local’s branded searches counted? Brandwave collects information about searches that people make online using Semrush Local’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “semrush local” ## Which local SEO platforms compete with Semrush Local? - [Yext](/demand/global-en/brands/yext) - [BrightLocal](/demand/global-en/brands/brightlocal) - [Local Falcon](/demand/global-en/brands/local-falcon): Head-to-head: /demand/global-en/compare/local-falcon-vs-semrush-local - [Whitespark](/demand/global-en/brands/whitespark): Head-to-head: /demand/global-en/compare/semrush-local-vs-whitespark - [Localo](/demand/global-en/brands/localo): Head-to-head: /demand/global-en/compare/localo-vs-semrush-local - [Moz Local](/demand/global-en/brands/moz-local): Head-to-head: /demand/global-en/compare/moz-local-vs-semrush-local - [Local Viking](/demand/global-en/brands/local-viking): Head-to-head: /demand/global-en/compare/local-viking-vs-semrush-local ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Semrush Local: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/semrush-local This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/semrush-local. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.