--- title: "How popular is Selsun Blue? Searches and AI answers worldwide" description: "Selsun Blue makes anti-dandruff shampoo. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/selsun-blue" publisher: "Brandwave" --- # How popular is Selsun Blue? Searches and AI answers worldwide Selsun Blue makes anti-dandruff shampoo. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Selsun Blue - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among anti-dandruff shampoo brands**: 7.5% ## Where does Selsun Blue compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Anti-dandruff shampoo brands | 3 | 7.5% | 135K | - [Anti-dandruff shampoo brands](/demand/global-en/categories/anti-dandruff-shampoo-brands) ## Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Selsun Blue was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Selsun Blue is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nizoral | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Head & Shoulders | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Selsun Blue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Neutrogena | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | CLEAR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vanicream | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about anti-dandruff shampoo brands - Asked ChatGPT "Which anti-dandruff shampoo should I use?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue - Asked ChatGPT "What are the best dandruff shampoo brands?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena - Asked ChatGPT "What's the best shampoo for a flaky, itchy scalp?": 1. Nizoral, 2. Head & Shoulders - Searched Google, AI Overview "anti dandruff shampoo": 1. Head & Shoulders, 2. Nizoral, 3. Neutrogena - Searched Google, AI Overview "best dandruff shampoo": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena Not named in any answer: CLEAR, Briogeo, Dove and Vanicream. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Selsun Blue changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Selsun Blue worldwide held steady at 135K. - Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide decreased from 8.5% to 7.5%. - Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide peaked at 8.8% in May 2026 and was lowest at 7.1% in June 2026. ## How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026? - In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%. - In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%. - In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%. - In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%. - Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026. - Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Anti-dandruff shampoo brands | 135K | 8.5% | 3 | | Dec 2025 | Anti-dandruff shampoo brands | 135K | 8.5% | 3 | | Jan 2026 | Anti-dandruff shampoo brands | 135K | 7.4% | 3 | | Feb 2026 | Anti-dandruff shampoo brands | 135K | 8.8% | 3 | | Mar 2026 | Anti-dandruff shampoo brands | 135K | 8.1% | 3 | | Apr 2026 | Anti-dandruff shampoo brands | 135K | 8.2% | 3 | | May 2026 | Anti-dandruff shampoo brands | 135K | 8.8% | 3 | | Jun 2026 | Anti-dandruff shampoo brands | 110K | 7.1% | 3 | | Jul 2026 | Anti-dandruff shampoo brands | 135K | 8.5% | 3 | | Aug 2026 | Anti-dandruff shampoo brands | 135K | 8.6% | 3 | | Sep 2026 | Anti-dandruff shampoo brands | 135K | 8.6% | 3 | | Oct 2026 | Anti-dandruff shampoo brands | 135K | 7.5% | 3 | ## How are Selsun Blue’s branded searches counted? Brandwave collects information about searches that people make online using Selsun Blue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “selsun blue” ## Which anti-dandruff shampoo brands compete with Selsun Blue? - [Nizoral](/demand/global-en/brands/nizoral): Head-to-head: /demand/global-en/compare/nizoral-vs-selsun-blue - [Head & Shoulders](/demand/global-en/brands/head-and-shoulders): Head-to-head: /demand/global-en/compare/head-and-shoulders-vs-selsun-blue - [CLEAR](/demand/global-en/brands/clear-haircare): Head-to-head: /demand/global-en/compare/clear-haircare-vs-selsun-blue - [Neutrogena](/demand/global-en/brands/neutrogena): Head-to-head: /demand/global-en/compare/neutrogena-vs-selsun-blue - [Briogeo](/demand/global-en/brands/briogeo): Head-to-head: /demand/global-en/compare/briogeo-vs-selsun-blue - [Dove](/demand/global-en/brands/dove) - [Vanicream](/demand/global-en/brands/vanicream) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Selsun Blue? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/selsun-blue This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/selsun-blue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.