---
title: "Selle Italia: search popularity and Share of Search worldwide"
description: "Selle Italia makes bike saddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/selle-italia"
publisher: "Brandwave"
---

# Selle Italia: search popularity and Share of Search worldwide

Selle Italia makes bike saddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Selle Italia
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bike saddles**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bike saddles | 5 | 1.9% | 33.1K |

- [Bike saddles](/demand/global-en/categories/bike-saddles)

## How has branded search demand for Selle Italia changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Selle Italia worldwide rose from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Selle Italia’s estimated Share of Search among bike saddles worldwide held steady, from 2% to 1.9%.

## How did search popularity change for bike saddles worldwide in August 2026?

- In August 2026, Brooks gained estimated Share of Search among bike saddles worldwide, from 74.6% to 76.8%.
- In August 2026, Specialized lost estimated Share of Search among bike saddles worldwide, from 12.6% to 11.7%.
- In August 2026, Selle Italia lost estimated Share of Search among bike saddles worldwide, from 2.5% to 1.9%.
- Estimated monthly branded searches for Prologo worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Fizik worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bike saddles | 27.1K | 2% | 5 |
| Nov 2025 | Bike saddles | 27.1K | 1.8% | 5 |
| Dec 2025 | Bike saddles | 22.2K | 1.6% | 5 |
| Jan 2026 | Bike saddles | 27.1K | 1.9% | 5 |
| Feb 2026 | Bike saddles | 27.1K | 2% | 5 |
| Mar 2026 | Bike saddles | 40.5K | 2.3% | 5 |
| Apr 2026 | Bike saddles | 40.5K | 2.4% | 5 |
| May 2026 | Bike saddles | 40.5K | 2.2% | 5 |
| Jun 2026 | Bike saddles | 33.1K | 2% | 5 |
| Jul 2026 | Bike saddles | 40.5K | 2.5% | 5 |
| Aug 2026 | Bike saddles | 33.1K | 1.9% | 5 |
| Sep 2026 | Bike saddles | — | — | — |

## How is Selle Italia measured?

Brandwave collects information about searches that people make online using Selle Italia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “selle italia”

## Which bike saddles compete with Selle Italia?

- [Brooks](/demand/global-en/brands/brooks): Head-to-head: /demand/global-en/compare/brooks-vs-selle-italia
- [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/selle-italia-vs-specialized
- [Ergon](/demand/global-en/brands/ergon): Head-to-head: /demand/global-en/compare/ergon-vs-selle-italia
- [Fizik](/demand/global-en/brands/fizik): Head-to-head: /demand/global-en/compare/fizik-vs-selle-italia
- [Prologo](/demand/global-en/brands/prologo): Head-to-head: /demand/global-en/compare/prologo-vs-selle-italia

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Selle Italia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/selle-italia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/selle-italia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.