--- title: "Select: search popularity and Share of Search worldwide" description: "Select makes footballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/select-sport" publisher: "Brandwave" --- # Select: search popularity and Share of Search worldwide Select makes footballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Select - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among footballs**: <0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Footballs | 5 | <0.01% | 2.9K | | Football brands | 5 | <0.01% | 2.9K | - [Footballs](/demand/global-en/categories/footballs) - [Football brands](/demand/global-en/categories/soccer-ball-brands) ## How has branded search demand for Select changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Select worldwide fell from 3.6K to 2.9K. - Across the 11 months ending August 2026, Select’s estimated Share of Search among footballs worldwide held steady at <0.01%. - Across the 11 months ending August 2026, Select’s estimated Share of Search among football brands worldwide held steady at <0.01%. ## How did search popularity change for footballs worldwide in August 2026? - In August 2026, Puma gained estimated Share of Search among footballs worldwide, from 15.5% to 18.3%. - In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%. - In August 2026, Nike lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%. - Estimated monthly branded searches for Uhlsport worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## How did search popularity change for football brands worldwide in August 2026? - In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%. - In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%. - In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%. - Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Footballs | 3.6K | <0.01% | 5 | | Nov 2025 | Footballs | 3.6K | <0.01% | 5 | | Dec 2025 | Footballs | 2.9K | <0.01% | 5 | | Jan 2026 | Footballs | 2.4K | <0.01% | 5 | | Feb 2026 | Footballs | 3.6K | <0.01% | 5 | | Mar 2026 | Footballs | 3.6K | <0.01% | 5 | | Apr 2026 | Footballs | 2.9K | <0.01% | 5 | | May 2026 | Footballs | 2.9K | <0.01% | 5 | | Jun 2026 | Footballs | 2.9K | <0.01% | 5 | | Jul 2026 | Footballs | 3.6K | <0.01% | 5 | | Aug 2026 | Footballs | 2.9K | <0.01% | 5 | | Sep 2026 | Footballs | — | — | — | | Oct 2025 | Football brands | 3.6K | <0.01% | 5 | | Nov 2025 | Football brands | 3.6K | <0.01% | 5 | | Dec 2025 | Football brands | 2.9K | <0.01% | 5 | | Jan 2026 | Football brands | 2.4K | <0.01% | 5 | | Feb 2026 | Football brands | 3.6K | <0.01% | 5 | | Mar 2026 | Football brands | 3.6K | <0.01% | 5 | | Apr 2026 | Football brands | 2.9K | <0.01% | 5 | | May 2026 | Football brands | 2.9K | <0.01% | 5 | | Jun 2026 | Football brands | 2.9K | <0.01% | 5 | | Jul 2026 | Football brands | 3.6K | <0.01% | 5 | | Aug 2026 | Football brands | 2.9K | <0.01% | 5 | | Sep 2026 | Football brands | — | — | — | ## How is Select measured? Brandwave collects information about searches that people make online using Select’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “select football” ## Which footballs compete with Select? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-select-sport - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/nike-vs-select-sport - [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/puma-vs-select-sport - [Mitre](/demand/global-en/brands/mitre-sport): Head-to-head: /demand/global-en/compare/mitre-sport-vs-select-sport - [Uhlsport](/demand/global-en/brands/uhlsport): Head-to-head: /demand/global-en/compare/select-sport-vs-uhlsport ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Select: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/select-sport This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/select-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.