---
title: "Sega: search popularity and Share of Search worldwide"
description: "Sega is arcade game maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sega"
publisher: "Brandwave"
---

# Sega: search popularity and Share of Search worldwide

Sega is arcade game maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sega
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among arcade machines**: 74%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Arcade machines | 1 | 74% | 450K |

- [Arcade machines](/demand/global-en/categories/arcade-machines)

## How has branded search demand for Sega changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sega worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, Sega’s estimated Share of Search among arcade machines worldwide increased from 65.7% to 74%.
- Across the 11 months ending August 2026, Sega’s estimated Share of Search among arcade machines worldwide peaked at 77% in June 2026 and was lowest at 55.3% in December 2025.

## How did search popularity change for arcade machines worldwide in August 2026?

- In August 2026, Sega gained estimated Share of Search among arcade machines worldwide, from 72.2% to 74%.
- In August 2026, Arcade1Up lost estimated Share of Search among arcade machines worldwide, from 9.7% to 8.1%.
- Estimated monthly branded searches for Quarter Arcades worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
- Estimated monthly branded searches for AtGames worldwide fell 45.5% over 11 measured months, from 9.9K to 5.4K in August 2026.
- Estimated monthly branded searches for Namco worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Arcade machines | 368K | 65.7% | 1 |
| Nov 2025 | Arcade machines | 450K | 68.9% | 1 |
| Dec 2025 | Arcade machines | 368K | 55.3% | 1 |
| Jan 2026 | Arcade machines | 450K | 70.9% | 1 |
| Feb 2026 | Arcade machines | 368K | 69.9% | 1 |
| Mar 2026 | Arcade machines | 450K | 72.6% | 1 |
| Apr 2026 | Arcade machines | 368K | 71.1% | 1 |
| May 2026 | Arcade machines | 450K | 73.9% | 1 |
| Jun 2026 | Arcade machines | 450K | 77% | 1 |
| Jul 2026 | Arcade machines | 368K | 72.2% | 1 |
| Aug 2026 | Arcade machines | 450K | 74% | 1 |
| Sep 2026 | Arcade machines | — | — | — |

## How is Sega measured?

Brandwave collects information about searches that people make online using Sega’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sega”

## Which arcade machines compete with Sega?

- [Namco](/demand/global-en/brands/namco): Head-to-head: /demand/global-en/compare/namco-vs-sega
- [Arcade1Up](/demand/global-en/brands/arcade1up): Head-to-head: /demand/global-en/compare/arcade1up-vs-sega
- [Tastemakers](/demand/global-en/brands/tastemakers): Head-to-head: /demand/global-en/compare/sega-vs-tastemakers
- [AtGames](/demand/global-en/brands/atgames): Head-to-head: /demand/global-en/compare/atgames-vs-sega
- [Quarter Arcades](/demand/global-en/brands/quarter-arcades): Head-to-head: /demand/global-en/compare/quarter-arcades-vs-sega

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sega: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sega

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sega. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.